Mercedes-Benz is planning a more aggressive product strategy for its next-generation C-Class range. "We were fighting the 3 Series with two arms tied behind our back, and now we will change that," Steve Cannon, the automaker's US CEO, told Automotive News in a recent interview.

In addition to offering more body styles of the new C-Class, AN reports that the revamped Mercedes will also be offered here with hybrid and diesel powertrains. Currently, the C-Class comes in coupe and sedan variants, with only gasoline engines. The BMW 3 Series, however, is available as a sedan, coupe, convertible and wagon, and offers buyers the choice of gasoline, diesel (the upcoming 328d) or hybrid power.

Mercedes-Benz will show the next-generation C-Class at the 2014 Detroit Auto Show, with sales of the US-built sedan following in August. Coupe, convertible and hybrid models will follow in early 2015, and while diesel and all-wheel-drive versions are planned, no specific timetable has been released regarding availability.

Automotive News reports that Mercedes will not be bringing over the wagon version of the C-Class, and we won't be getting any sort of funky crossover-ish things to rival the BMW 3 Series GT. Furthermore, AN states that we will also not be getting any sort of low-cost entry-level C-Class to rival the new BMW 320i, as Mercedes-Benz will offer the swoopy CLA-Class to those looking for a cheaper entry into the brand.


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  • 27 Comments
      Ozzy Torres
      • 1 Year Ago
      Worldcarfans has undisguised pics of the 2014 C Class http://www.worldcarfans.com/113041656610/breaking-2014-mercedes-benz-c-class-spied-without-camouflage
      mkM3
      • 1 Year Ago
      "Furthermore, AN states that we will also not be getting any sort of low-cost entry-level C-Class to rival the new BMW 320i..." But the C250 is basically that car today. So for AN to be correct, that car would need to go away. I suppose that is possible, but I am skeptical.
        gjhendri
        • 1 Year Ago
        @mkM3
        The 250 sits between the 320i and the 328i in terms of power, but I think the standard equipment on the 320i is completely stripped. I agree, however that the 250 has pathetic output, but the target demographic for that car has shown in sales that they don't care about output, so much as having their perception of an exclusive badge on their car.
          NightFlight
          • 1 Year Ago
          @gjhendri
          Drive one, you won't believe the power figure. The torque comes on strong at a very low RPM and it moves really nicely. No, it isn't nearly as fast as the 350, but it isn't a slouch either.
          hgeorgech
          • 1 Year Ago
          @gjhendri
          that, plus the 250 buyer, to be realistic, likely cannot afford a real MB in the first place .. be honest, the lowest rung MB buyer likely should be buying a Fusion/Malibu rather than the entry-level MB which is most probably being bought to impress the neighbors!
          J
          • 1 Year Ago
          @gjhendri
          Agreed. I got a C250 as a loaner and was very pleasantly surprised.
      SpikedLemon
      • 1 Year Ago
      It already has diesel options. Or do you mean they'll FINALLY be available in the USA? The C200 diesel is a great car to drive. Smooth 6spd manual with a easy-to-drive diesel with more than enough power to get you beyond normal autobahn speeds... A very nice car indeed.
      SatinSheetMetal
      • 1 Year Ago
      Turns out quantity IS more important than quality. Time to see how many models we can churn out to keep up with BMW.
        sjmoo
        • 1 Year Ago
        @SatinSheetMetal
        Actually, the C-Class is already outselling the 3-Series in most Western markets even with its much more limited product offerings and advanced age. This is more of a profit-driven decision. It doesn't cost Benz much to build a convertible version and certify diesel and hybrid versions for sale in North America, but they will get a far higher return on investment in the platform.
      vroooomy
      • 1 Year Ago
      cla all the way
      carguy1701
      • 1 Year Ago
      "Next Mercedes-Benz C-Class to get diesel, hybrid versions" in North America, you mena. The European market already has access to diesel-powered C-classes.
      Phlegming Liberal
      • 1 Year Ago
      "We were fighting the 3 Series with two arms tied behind our back, and now we will change that," Steve Cannon, the automaker's US CEO, told Automotive News in a recent interview. Um, no, you were fighting the 3 series with models that drove like a Toyota Camry, with the nose heavy understeer, vague steering feel, and feather-lite power steering to match, not to mention the bland interior.
        sjmoo
        • 1 Year Ago
        @Phlegming Liberal
        Uh, have you driven a C-Class recently? Or a 3-Series for that matter? The C-Class has upped its game hugely and the 3-Series has regressed. From a driving satisfaction point of view they aren't all that different anymore.
      handbraaaake
      • 1 Year Ago
      RAM called, they want their pick-up's nose back.
      somedude
      • 1 Year Ago
      Compared to the 2010 C300 4matic, the 2013 C300 4matic was *supposed* to have better fuel economy. But what people don\'t realize is that even with the automatic engine shut off and the fancy eco modes (which are great on the highways), mileage for mostly city driving took over a 10% hit in the new model. The power on the tip-in is noticeably more on the 2013 (it gets rather frisky...at times). It\'s upsetting that MB powerband sleight-of-hand and engine management shenanigans in order to advertise a more fuel efficient car, when in reality, my city commute has resulted in greatly reduced MPG. I\'m hoping a hybrid model will help this issue!
      CarCrazy24
      • 1 Year Ago
      I hope the diesel is sold right off the bat when the car comes out, should be great
      pmpjunkie01
      • 1 Year Ago
      "We were fighting the 3 Series with two arms tied behind our back, and now we will change that," Better hurry up then or you'll be fighting Tesla gen 3 with both hands tied behind your back!
      RC
      • 1 Year Ago
      meh.
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