Fuji Heavy Industries has raised its projected operating profit for the next six months due to higher transaction prices for its Subaru vehicles in the US, according to Reuters. Subaru sales jumped by 27 percent between April and September, thereby exceeding the manufacturer's early estimates. Much of that gain came without heavy incentives, which helped FHI increase its earnings estimates for the first half of the fiscal year from $401 million to $539 million, a bump of 34 percent.

The news comes in spite of the fact that Subaru saw its sales drop by 64 percent in China, due in part to strong anti-Japanese sentiments that recently swept the country. China accounts for around seven percent of total Subaru sales.

In addition, the report indicates overall Subaru sales worldwide were below forecasts. Expect to hear more detail on that situation once the automaker releases its second quarter earnings next week.


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  • 28 Comments
      icemilkcoffee
      • 2 Years Ago
      Indeed. The 2013 Outback is a fantastic car for the money. You can't find a car with AWD, memory seat, adaptive cruise, lane departure warning, Nav, backup camera, leather seats and sunroof, for any cheaper than the Outback.
      Jason Golden
      • 2 Years Ago
      Our household is on Subaru #4 now, a 2010 WRX 5-door. Each Subie has been reliable, and since they are not a common sighting in Houston, it's cool to be seen cruising in something "unusual". The dealership experiences - both sales and service - have always been pleasant. We feel like we're part of a family, somehow. The only other place which feels as warm and special is my VW dealer. This accumulation of experiences produces a sense of brand loyalty for us. Meanwhile, I'm constantly earning "rewards dollars" on my Subaru Chase Mastercard, as the Jetta TDI may be swapped for a 2015 Forester.
      dinobot666
      • 2 Years Ago
      Transaction prices for replacing blown headgaskets! LOL
        • 2 Years Ago
        @dinobot666
        [blocked]
          • 2 Years Ago
          [blocked]
        Race
        • 2 Years Ago
        @dinobot666
        Your only NINE years late!! LOL!!
          GR
          • 2 Years Ago
          @Race
          Early generations of EJ25s had some head gasket issues which were resolved after a few years. The EJ22 I had never had any issues, even after 225,000 miles. The EJ22 was considered near bulletproof. My brother has a 2002 Legacy Wagon with the EJ25 engine. No issues.
          dinobot666
          • 2 Years Ago
          @Race
          Pfft. Why did my Subaru with less than 50k miles on it spit its headgaskets out then? Hopefully the FB series of engines are more reliable than all the EJs that I've owned and replaced all the headgaskets on.
      Dsuupr
      • 2 Years Ago
      Being engaged to someone who has a 2011 Outback, I just don't see why people buy these things. The engine is crude, quality is subpar and there is no real redeeming value for the money paid. With other automakers offering more refined all wheel drive vehicles, Subaru seems like a waste of ones money. Ever try replacing a headlight in a modern Outback? Did you notice the doors still show metal on the interior of the car? Ever try to use the crude version of bluetooth with the car? Do you know of a car for $30,000 that does not have actual iPod integration? Ever wonder why a Subaru would wallow around more than a toyota camry? Isn't odd that the interior panels line up better on a 1995 Chevy Lumina better than the 2011 Outback? Is there still a modern "family car" that needs tune ups at 60k and has no oil life monitoring system? It amazes me how people are willing to still have love for a car line because of their history versus what the current reality is.
        GR
        • 2 Years Ago
        @Dsuupr
        I'd like to see a Chevy Lumina with 200,000 miles plow through snow winter after winter after winter. They don't typically make it that far even on easy highway miles. Maybe your fiance's Subaru isn't very luxurious, but numb nuts, it's an Outback. The name itself should indicate the theme of the car. And you think you can get a better AWD system for a comparable price (or any price, really) to a Subaru? You need to do your youtube research about watch comparable cars to Subaru with their AWD systems. Subaru is clearly the leader as they design their cars around AWD instead of treat it as an option. And 60k tune ups are just a result of the kind of spark plugs used. You can install $12 iridium spark plugs and you got yourself 100,000k plugs. Mind boggling, I know. And an oil life monitor? That's for dimwits who need idiot lights to come on before they notice something's wrong. A dipstick, a rag, and the miles driven since last oil change are the best oil life monitoring system. Come on. If anything, sounds like you don't deserve a Subaru.
          GR
          • 2 Years Ago
          @GR
          I am well aware of how an Oil Monitoring System works. I am also better aware of how oil breaks down and the need of adjusting oil change intervals depending on synthetic, semi-syn, or conventional oil combined with driving conditions. I change my own oil and have been doing so for a decade. No, those videos are not all put out by Subaru. Many are by auto critics or publications. Perhaps Subaru AWD actually sucks. Yes, all those owners in the Northeast US are just idiots. I am an idiot who owned a 1995 Impreza with AWD and drove it through snow every winter passing up folks stuck in snow with their 4x4 F250s. Seen people stuck in snow with their Subarus when other AWDs were fine? Hmm, are you aware tire type and condition matter as well. A bald tire on an AWD will not help. Did you account for that possibility? And a GM or Ford that will last as long as a Subaru? Sure, maybe a few of them. Does GM or Ford have 90% of their cars older than 10 years old still running? Subaru does. Does any other company offer all their cars as IIHS Top Safety Picks? Yes, EVERY SINGLE ONE? I think you just don't know cars too well. I take you as a naive car buyer type that does not go into the details of things like an enthusiast. You seem to neither delve into the history nor the details. If you love your fiance, do her a favor and keep her in a Subaru. As long as she's happy with it, it's a great car whether you realize it or not.
          Dsuupr
          • 2 Years Ago
          @GR
          Funny you mention tires, as I was close to mentioning the same which can make any car / truck better or worst in bad weather. I was in a rented Ford Explorer (something I would not own myself but rented on a vacation), on one occasion, when I pulled over to help a Subaru Impreza get unstuck (2007). I also assisted multiple Subarus, of all styles, during our big snow storm in 2008 (two weeks without roads being plowed and many cars high centered on the frozen snow bumps). At the time I drove a Tahoe and we also has a Suburban, neither of which got stuck though there was plenty around town that did. I claim no vehicle is perfect in bad weather especially when a bad driver gets behind the wheel. I am not stating Subaru has an inferior AWD system and I do recognize that at one time they were the best out there for snow, but that is just no longer true. I also know that the ability of a car to perform in snow is about multiple factors, one being AWD or 4-Wheel drive and the other being tires. I firmly believe they are over rated due to their history and not reality (like Volvo and safety). Regarding reliability; how many Subarus have a million miles on the same engine, transmission and body? None you say? Hmmmm, GM has 4+ (including one Pontiac Trans Am - go figure). I'm not saying a Subaru cannot last that long or that many other brands cannot last that long, I am saying you are living in the past if you actually believe Japanese cars are the only ones with the ability to last many years and hundreds of thousands of miles. At one time GM bragged about A-bodies (Celebrity, Century, Ciera, etc.) having over 90% on the road after 10-years. Does that make it reliable? Not really, that means people are dumb enough to keep plowing money into the car to keep it running. In regards to top safety picks there are other companies, one being Buick (who also has an AWD car). I bring forth that maybe you do not know actual auto history and are not an all around car enthusiast. I have preference for certain brands but am the first to recognize their faults and am willing to commend other brands for their great design and engineering; are you? Her Subaru has not proven to be as reliable, comfortable or as useful as many claim. It has also proven to be very expensive to keep up compared to other vehicles we have both owned, her only having a honda prior to the Subaru, and me having had or got as a company car, a toyota, Chevrolet, Ford, Chrysler, Volvo, Buick, nissan, Mercedes, BMW and VW. My opinion comes from years of using and owning multiple brands, plus having a friend who owns a new car dealer allowing me the opportunity to try almost all brand lines on occasion. The Subaru that is about to become part of my household has shown to be an inferior product for the money. You might believe otherwise (all good), but have you compared it yourself to other products out there or are you just putting on narrow blinders?
        • 2 Years Ago
        @Dsuupr
        [blocked]
      Roger
      • 2 Years Ago
      Subaru is the "nice but pricey", counterculture Japanese brand in the US.
        SethG
        • 2 Years Ago
        @Roger
        Not sure I'd agree with the "pricey" part of the statement. They are generally a bit pricier than cars in their class but I think any premium is explained by features, particularly AWD, that is not generally available on the cars you would directly compare to. If you start to price AWD on a Fusion or Passat CC, I think the Legacy's pricing starts to look pretty good. And nothing even comes to mind as a non-luxury Impreza competitor that offers AWD.
          Vinuuz
          • 2 Years Ago
          @SethG
          Indeed. The only cheaper AWD cars are the Toyota Matrix and the Suzuki SX4. How many people wan't to buy those?
      callum
      • 2 Years Ago
      Cheap? Not were I live. A diesel XV costs the equivalent of $41k, a WRX STi costs the equivalent of $53k. I have had 6 Subaru's over the years and they are basic, pretty quick cars but the hike in price has made them unaffordable - due to a greedy UK distributor and an undervalued UK £.
        • 2 Years Ago
        @callum
        [blocked]
      GR
      • 2 Years Ago
      I am surprised to learn that China accounted for 7% of Subaru sales. When I was in Guangzhou, China last December, I did not see a single Subaru on the road. I did see a Subaru dealership under construction. Maybe they are more popular in the northern region or countryside? That being said, I am glad to hear people in the US are finally realizing Subaru are no lesser cars than Honda or Toyota. Better, I would say. I have departed from the brand to try offerings from even smaller Japanese brands, but I still love Subaru.
        • 2 Years Ago
        @GR
        [blocked]
          GR
          • 2 Years Ago
          Ya, brah, NO WAY!!! Guangzhou is the Los Angeles of China. They are both southern, near the coast cities. Guangzhou was rather warm in the winter. Big difference from Beijing in temperature. Guangzhou is actually the sister city to LA. Just like LA does not really need a Subaru, maybe Guangzhou doesn't? At least LA has WRX and STI ricers.
        • 2 Years Ago
        @GR
        [blocked]
      AntBee
      • 2 Years Ago
      Subaru can probably thank the good people of Maine, New Hampshire, Vermont and Massachusetts for its good fortunes in the US. I have never seen so many Subarus on the roads in my life between where I live and Boston!
      L1011
      • 2 Years Ago
      Glad to hear Subaru is doing well, but it seems Subaru would do a lot better if they could keep up with demand. To wit: Impreza'a have a long wait, dealers have virtually no inventory of Impreza'a, and the XV is taking forever to appear.
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