Ram building business case for Long-Hauler concept
Diaz, President and CEO of Ram, told reporters at its Auburn Hills headquarters this morning that its dealers are hot-to-trot over the idea of having a four-door MegaCab model yoked to an eight-foot bed and a 6.7-liter Cummins diesel. The 5500-chassis-based dually is aptly named, as it holds an astonishing 170 gallons of fuel, perfect for transcontinental journeys. (Fun factoid: At today's average diesel fuel price of $4.125/gal, that means a single fill-up would be over $700!)
According to Diaz, Ram wanted to roll the Long-Hauler Concept out on stage at its national dealer meeting in Las Vegas last week, but couldn't – the company managing the facility told Diaz that the 9,300-pound behemoth was too big to make it on stage. Instead, the executive put an image of the 24-foot-long truck on an overhead screen only to have dealers cheer loudly. In fact, Diaz says response to the notion of a production Long-Hauler has been "absolutely staggering." The rig received a similarly warm welcome at last spring's Mid-America Trucking Show, where it was first revealed. Between public and dealer feedback, Ram – whose heavy-duty truck sales have been on a tear lately – feels that the concept has such validity for commercial customers that might otherwise buy a Class III or IV chassis that it's working on a business case for the Long-Hauler right now.
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