Remember the days before GPS? When it was just you, the open road, and a Rand-McNally mapbook tucked beneath the seat? We certainly do, but with the advent of GPS and smartphones, using electronic devices for guidance has become second nature. And it has turned one of the great stereotypes of the sexes sideways.

According to a study conducted by the Australian Association for Motor Insurers, men use GPS navigation more than women. The AAMI claims that 64 percent of men use nav systems while only 50 percent of women rely on them.

Reuben Aitchison, AAMI Corporate Affairs Manager, pondered the old stereotype of men never asking for directions, "It was a point of honour, sometimes known as stubbornness."

The poll also asked what voices from which people would be most and least likely to take directions. The most popular voiced included Morgan Freeman, Stewie Griffin, and Christopher Walken. The least favorite? Batman, Ozzy Osborne and your significant other.

A quick look over to the Garmin site reveals that none of those voices are available, but you can get Erine & Bert, Wallace & Gromit, Yoda, and Darth Vader.

The significant other? That's a no-cost option.
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Battle of the sexes over: Men DO get help with directions

SatNat voice poll sees spouses/politicians unlikely to get drivers to use the GPS

The advent of the SatNav has seen a role reversal in one of life's great front seat "Battles of the
Sexes". New research from leading national car insurer, AAMI, reveals that it is now men who are seeking navigational advice rather than women. Nationally, 64 of females*.

"In the past, the man was confident he could find his own way. It was a point of honour,
sometimes known as stubbornness. Their long-suffering wives and girlfriends, meanwhile, insisted on asking for directions, knowing full well it would have to happen eventually." said AAMI
Corporate Affairs Manager, Reuben Aitchison.

"Now the wonders of modern technology have turned this time-honoured tussle on its head and
brought peace to the front seat. At least as far as directions are concerned. And if spouses were looking for ways to maintain matrimonial harmony on the highway, in a separate poll, AAMI asked whose voice would be most likely to get you to use your GPS. Actors dominated the poll, with 'Morgan Freeman as God' securing 40% of the vote, followed by 'Your favourite actor/actress', Family Guy's Stewie Griffin and Alan Rickman. Surprisingly Darren Lockyer and Yoda also garnered strong support.

"While SatNavs are undoubtedly useful, especially for keeping the peace, they do come with an
element of risk," Mr Aitchison added.

"If you're using any kind of tech device while driving, you presumably have at least one hand off
the wheel and your eyes are off the road. Those few seconds you're distracted are all it takes for a tragedy to occur, "said Mr Aitchison.

"If you need to use a GPS, input the data before to you start your journey, and if you need to edit
the information en-route, pull over again. It is simply not worth taking the risk."


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  • 50 Comments
      johnb
      • 2 Years Ago
      It's a gadget. men like gadgets. I doubt it's about more reliance, but more of a wanting to use the technology. It's a toy.
      Andy
      • 2 Years Ago
      Using it doesn't mean "relying" on it. Seems plausible that men just like having it on and playing with it and women prefer not to bother with it unless necessary.
      rocketmoose
      • 2 Years Ago
      Completely agree. It's only anecdotal evidence, but I'd much rather pull out my phone and fire up Drive to find where we are than my missus - who'd rather let the window down and ask a passer-by.
      rlog100
      • 2 Years Ago
      Women don't need a GPS. They can get any man's 'gps' they want.
      carwatcher
      • 2 Years Ago
      women are too busy talking on the cellphone to tell it where they're goin
      marshknute
      • 2 Years Ago
      I'm curious to know the result of this study when applied only to younger generations. Everyone my age (college) has grown up around smartphones, and I haven't noticed any appreciable difference in technical proficiency between males and females. For older generations, the other comments seem pretty accurate.
      elpmlp
      • 2 Years Ago
      These are Gust (sic) Plain Stupid devices like so-called Smart A$$ phones. I have said it more times than I can remember: "too much technology in too many hands". I am not assialing the technology in and of itself. It is just that there is a time and place for these so-called smart devices. While there may be a near universal appeal as seems to be the case with a lot of technology, this is another example of cutting edge technology. Cutting edge in that it cuts BOTH ways. They can be good and they can be a royal PITA! In the case of the GPS...the PITA applies appropriately! No, I do not own one; but have seen numerous examples of friends and family who rely on them to take them on a wild good chase on many occasions!
      lchap17156
      • 2 Years Ago
      I can get back to places I have been, but since I can't read up close anymore, my wife navigates or uses her phone. Works perfectly for us. I would use it if I could see it. One other thing, navigation is great, and if you miss a turn, at least with ours, keep driving and it will give you a new route.
      GreenN_Gold
      • 2 Years Ago
      Does the Yoda voice say everything backwards? "Turn right, you should." "Wrong way, you turned." Your exit, you missed."
      merlot066
      • 2 Years Ago
      Ever since my dad got it on his phone he uses it to navigate to Shop Rite just for the novelty of it and my mom can't figure out how to use her tomtom without someone there to set the destination for her, so she doesn't even bother. It all depends on how you interpret the data.
      Nick
      • 2 Years Ago
      Misleading title. Men 'rely' on GPs more because they're usually the ones who drive on trips and (not to be sexist) because they actually know how to use the system. I mean really, guys are more tech savvy, they understand interfaces more and welcome tech interaction. Women are generally more technophobic and have trouble figuring out the interfaces.
      drewbiewhan
      • 2 Years Ago
      I'm sure it's because men can actually figure out how to use it. The women have no clue so they just avoid it.
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