Volvo recently unveiled yet another model year of the impossibly old XC90 – promised to be the final one before a complete redesign. But the overripe vintage of the first SUV to fall from Volvo's vine isn't stopping corporate parent Geely from absconding with the platform to launch a new high-end brand for China.

According to China Car Times, Volvo's new XC90 will be launching in 2014, and after that the original will soldier on in China, at least in some form. The report does not make clear whether the first-generation XC90 will merely be re-badged, or if the platform will be used for a new Geely design.

Geely launched its first SUV, the GX7, at this year's Beijing Auto Show, according to the report.


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  • 23 Comments
      Alex740
      • 2 Years Ago
      It's old but it set the bar for the premium family SUV when it was released and is still a big seller for Volvo here and in Europe despite it's age so why not?
        ZOZ
        • 2 Years Ago
        @Alex740
        This is still one of the best 3 SUVs in the market.
          SethG
          • 2 Years Ago
          @ZOZ
          It's still one of the most attractive 3 row crossovers on the market but I can't really think of a ranking that would put it in the top 3 three SUVs overall. It did many things better than it's luxury rivals when it was introduced but they have since passed it by as each has been fully refreshed (some twice) since then. At this point it is bested in terms of dynamics, features and efficiency by many SUVs and even some non-luxury makes.
        BG
        • 2 Years Ago
        @Alex740
        What kind of bar? For what characteristic other than profit margin?
          Alex740
          • 2 Years Ago
          @BG
          It didn't become the best selling European SUV and clean up with awards like Motor Trend's SUV of the year for being second best. It had 7 real seats when most in it's class did not, it had the first rollover stability program when SUVs had the highest death rate, and it was by far the safest SUV you could buy. Not to mention a very comfortable interior, good fuel economy and attractive styling that has withstood a decade pretty well. There are definitely better options now but at the time it moved the bar forward for the family hauler.
      brgtlm
      • 2 Years Ago
      This old platform is still safer than anything the Chinese are producing themselves at least.
      Bruce Lee
      • 2 Years Ago
      I think the most important thing Geely gets out of this is the platform the XC90 uses, which is the same one that Ford still uses in the Taurus (but with cheaper to produce parts vs the Volvo vehicles-steel parts where Volvo used aluminum, etc.) so Geely could basically make several vehicles based off of it, not just crossovers. Wouldn't make a bad luxury car platform actually.
        M
        • 2 Years Ago
        @Bruce Lee
        Not quite so, The XC90 is the only Volvo still being produced utilizing the old Volvo P2 platform which construction actually predates the Ford's Volvo ownership. Thus one could make the case that the XC90 is the only remaining true Volvo in production.
          PRIVATE
          • 2 Years Ago
          @M
          XC90 came out in 2003 / Ford did own Volvo... I understand that Ford did purchase Volvo for the future of the P2 cars with the 1st one being launched - the S80 in 1998 as a 99.... XC90 is still a great SUV winning almost every award ! I have one and love it..
      over9000
      • 2 Years Ago
      wow... now the Chinese have infiltrated the US market
        BG
        • 2 Years Ago
        @over9000
        Old news. Geely bought Volvo from Ford in 2010 for $1.8 billion. When Ford bought Volvo in 1999, it paid $6.45 billion!! From most signs, Geely is doing a much better job operating its Volvo subsidiary than Ford ever did. The latter mismanaged its ill-considered strategy with its "luxury" subsidiaries, which also included Jaguar. What were they thinking?
          Geoffrey Swenson
          • 2 Years Ago
          @BG
          While Volvo as a brand strategy didn't exactly work, Volvo contributed chassis design to other Ford models, as well as the large FWD / AWD platform used for the Taurus / Flex and several other large Ford models. Given that a chassis costs at least a couple billion to develop, Ford didn't lose much when the sold the loss-making Volvo marque to Geely. Ford probably also acquired both expertise and patents from Volvo that they didn't pass on to Geely. Even Daimler's even worse takeover of Chrysler had some benefits to the rest of the company as the far more talented Chrysler stylists pretty much took over the design of Mercedes vehicles. I would also guess that a lot of great Chrysler engineers were retained by the Germans and were not part of the sell-off to Cerberus and later to Fiat.
          DukeW714
          • 2 Years Ago
          @BG
          Here's what they were thinking: a new vehicle costs between six and eight BILLION dollars to develop and produce. Using Volvo's P2 platform, they could produce a new vehicle for right around 20 million. They based twelve different models on that platform. Do the math. They saved between 80 and 96 billion by using Volvo's platform. That's not a bad return on an investment, true? Add in the fact that Ford was able to re-work their entire line using Volvo safety innovations, and you get improvements that mere dollars cannot describe. Add in the services of Volvo's head designer Peter Horbury, and you come to realize that Ford only sold Volvo because they had to do so in order to stave off bankruptcy. Ford's loss is Geely's (and the world's) gain.
      Lunch
      • 2 Years Ago
      I would never buy this car. I'm sure the Chinese are already for ways to trim costs on this car by cutting corners. It will happen.
      Sven
      • 2 Years Ago
      thats not unusual. think about Seat and Skoda who use older platforms from Volkswagen and Audi for their models. The XC90 might be old but it shows Volvos long lasting sustainability. volvo will stay volvo under Geely. Thats not a bad idea. Jaguar stays Jaguar under Indian Tata. So, what's up?
      Beloved
      • 2 Years Ago
      rebadged as Emgrand. how come autoblog didn't cover Geely wasn't at Beijing auto show?
      SethG
      • 2 Years Ago
      It seems odd that it makes more sense for them ship all the tooling over to China to produce an old version of the car there while the rest of the world gets the new model. Wouldn't it be simpler and cheaper to just produce the new one everywhere at the same time? And, more importantly, with all the reveals of high-end vehicles at the Beijing Auto Show, hasn't it become clear that car manufacturers are going to need to bring their "A" game to China? The days of the Chinese market absorbing dated platforms and technology may be quickly ending.
        Synthono
        • 2 Years Ago
        @SethG
        This is going to be Geely-branded and will be significantly cheaper than the new XC90. The Chinese market is still price sensitive, and frequently an older platform will continue to be sold alongside the new one at a dramatically reduced price.
      Bruce Lee
      • 2 Years Ago
      I can't imagine the old school fuel economy helping sales though...it might not really be any cheaper with fuel prices going up to buy the older tech these days so Geely would still have to put some money into the powertrain to try and get the fuel economy numbers up a little.
      Kahz
      • 2 Years Ago
      Not a fan of this ugly car - they can have it. It already looks Chinese anyways.
      tributetodrive
      • 2 Years Ago
      with a diesel it would be cool
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