The Internets are buzzing over the upcoming initial public offering of Facebook, but General Motors doesn't seem all that impressed. The Huffington Post reports that The General has pulled its Facebook ad campaigns just days before the social media site is scheduled to officially hit the stock market.

The pricey ad buy reportedly wasn't paying sufficient dividends for GM, which spends billions of dollars on advertising every year. GM Spokesperson Pat Morrissey confirmed that Facebook was being reassessed, but added that the automaker routinely reviews where it is spending its ad dollars. Morrissey then added that GM is looking for effectiveness when it doles out marketing cash, which doesn't bode well for Facebook's ability to draw clicks.

If GM's decision sounds at all irrational, the statistics seem to show that Facebook isn't exactly an ad-click magnet. A recent CNBC poll showed that 50 percent of all Facebook users never click on any ads, and only 12 percent of those polled feel comfortable purchasing anything through Facebook. Google appears to be more effective at attracting clicks, as The Wall Street Journal cites a click-rate that is seven times that of Facebook.

Regardless of GM's decision to break up with Facebook, we're guessing that the news probably won't drown out much of the anticipation for the IPO. After all, it isn't every day that an Internet site with 900 million mostly addicted users goes public.


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  • 48 Comments
      GreaseMonkeySRT
      • 2 Years Ago
      The issue is that a lot of Facebook ads are spyware and other crap. People learned pretty quick not to click any ads on Facebook, no matter how legit they look.
        Nemebean
        • 2 Years Ago
        @GreaseMonkeySRT
        Exactly! Almost every ad I see on Facebook smells like a scam to me. I wouldn't advertise there just because I wouldn't want to be associated with that.
      Jason
      • 2 Years Ago
      I've kind of noticed that these automotive Facebook pages turn into places where people vent their complaints about cars [especially the Facebook page for the new Ford Explorer]. I think their ad dollars would be better spent somewhere else.
      Car Guy
      • 2 Years Ago
      I no longer use Facebook but when I did I never clicked and AD. I don't see the stock doing anything but a pump and dump after the IPO.
      nosirrahg
      • 2 Years Ago
      Comparing Google to Facebook is somewhat apples to oranges, assuming you're talking about Google Search. People are actively searching for information on a Google search, so the right keywords and ad copy can basically answer a person's exact need they have at that moment. The best Facebook can do is deliver an ad to people of a certain age/geography whom they know "like" something relevant to their product. From my experience the click-thru-rate on Facebook ads runs about 10x lower than what one might achieve on say a standard banner ad campaign; but on a per-click basis Facebook tends to be competitive with other options; you just have to generate 10x more impressions to get there. But if you find the right niche audience (based on peoples' "likes" and such) and get a pertinent message out to them, you can do pretty well.
      Scorebaby
      • 2 Years Ago
      I've never even noticed the ads on Facebook, because I'm too busy reading the posts.
      xspeedy
      • 2 Years Ago
      Never had a FB ad draw me. In fact never had an AB ad draw me either
      icon149
      • 2 Years Ago
      never clicked an ad in facebook... ever. i don't even look at them enough to realize what they are for in most cases.
      Nathan
      • 2 Years Ago
      Facebook is overrated, I mean how the heck can it be valued at $100 billon when Ford's market value is $38 billion. http://www.nasdaq.com/symbol/f
      PiCASSO
      • 2 Years Ago
      I couldn't care less about Facebook and their "like" thumbs up. Seems like every company wants to be part of the social Facebook crowd, but to me it's like having your boss fit in at your evening with your friends. It's just doesn't fit. I use Facebook maybe once a month, upload a picture or two, and never in my 5+ year history with Facebook have I clicked on their ads. Maybe I'm immune to them, but if companies want my attention, I'll read about it on Autoblog or Engadget (for cars or electronics), otherwise I'm not interested.
      Spiel
      • 2 Years Ago
      One word: AdBlock.
      DigitalSyn
      • 2 Years Ago
      Uh... Does anyone buy stuff based of ads on the internet? Seems kind of a stupid way to purchase things. Do your own research, don't let the manufacturer rose tint your goggles.
      Stinkyboy
      • 2 Years Ago
      Whats Facebook? I'm too busy reading Autoblog.
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