So there's good news and bad. First with the good: Subaru's BRZ configurator has gone live. As we've already reported, the base model starts from $25,495 including destination. Now with the bad: We hope you have fun with the configurator, Scooby fans, because that may be all you'll have for quite some time. According to FT-86Club, demand for the rear-drive-sports-car-for-the-everyman has been so high that Japanese market deliveries have been delayed until January 2013.

While the report says it's "unclear" whether this will affect the U.S.-market BRZ or its Scion FR-S twin, with demand reportedly four times higher than Subaru parent Fuji Heavy Industries forecast, it's a good bet that neither brand's dealers will have a surfeit of cars.


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  • 106 Comments
      TangoR34
      • 2 Years Ago
      Having driven different cars I have to say I do value handling more than power. Power sounds better on spec sheet because there is a number to justify but not until it heavily understeers into a junction.
      ELG
      • 2 Years Ago
      crazy thought. make more of them
        Generic
        • 2 Years Ago
        @ELG
        I don't get the limited numbers. The limited numbers is going to make it a very hot item for theft. If you don't own a private garage, don't even bother picking one up. Insurance is going to go through the roof when the theft starts too.
          johnbravo6
          • 2 Years Ago
          @Generic
          A) They don't want too many flooding the used market over the next few years. B) They want you to continually buy new cars. They're more profitable than parts for used ones. Competition would force automakers to actually build what people want, and allow more diverse options, more colors, more of everything and they'd have to get better at building cars to drop prices. But with 10 major companies lobbying their way to "success", nobody is left to hold their feet to the fire. And all the major players get to stay in business. Agree not to compete too much and everyone goes home rich.
      Dennis Baskov
      • 2 Years Ago
      As long as the car sells well, I will be happy. Because that means that Toyota will start getting its' feet wet: in terms of making fun to drive cars again. Bring back the Supra damn it!
      HydraulicDragon
      • 2 Years Ago
      All the more reason for Nissan to make a 240sx.
      Soyntgo4it
      • 2 Years Ago
      Dealers Already Asking $5,000 Over MSRP on 2013 Subaru BRZ One of the problems with non-manufacturer-run dealerships is that MSRP is simply a suggestion and if something hot rolls through the door, there's no reason they won't add a few grand on top of MSRP to help boost profits. Imagine if Apple stores were privately owned instead of corporate run; you can bet the markup would've been at least 100% of MSRP. That makes the just-under-20% currently being dropped on top of the 2013 Subaru BRZ seem downright reasonable. A reader sent us an email correspondence from a local Subaru dealer stating that they are only receiving 20 BRZs this year, many are already spoken for and there is a non-negotiable $5,000 markup on every one. That makes the BRZ a $31,265 proposition. Too much for a 200hp car? Entirety of the email after the jump. Dear XXX, This is XXX from XXXX. The MSRP of the Premium in 6-speed manual with no other options on the vehicle at all is $26,265. Because of it's limited availability and the fact that so many are already being pre-ordered and we are only getting an allotment of 20 for the year we are charging a non-negotiable mark up of $5,000 on every BRZ that we are getting. So your selling price would be $31,265.
      hawaiian_I
      • 2 Years Ago
      I saw the Scion FR-S recently (three days ago), here in Hawaii (Oahu) being transported to a Toyota dealership. I remember seeing about 3 or 4 on the top of a car transport truck.
      Eric
      • 2 Years Ago
      I feel really sorry for those whom dismiss cars based solely on it's test track #'s. Many use this false logic that "more" is somehow always better. For example, they'll look at the BRZ and say its "over priced" because a Genesis for example cost about the same and has 274hp... The lack of understanding displayed by some of what makes a sports car worth it or not is truly amazing. They'll look at the MSRP + HP and decide just like that as to which car is superior... F'N amazing... It's like you don't even know where to begin when someone is actually that ignorant.
      jcar302
      • 2 Years Ago
      25 grand for a 15.3 timeslip, lol. Minivans can run the quarter close to that. Imagine being in a so called sports car and getting outrun by a camry. This car is a joke, just like the rx8 was. Spare me all the talk about how easy it is to drive, how "tossable" it is in the turns. The mustang is only a few grand more and makes short work of this thing on a road track and a drag strip. Hell, you could buy a used C5 zo6 for less money. No real enthusiast would ever buy the rx8, genesis coupe or the BRZ (and whatever other names this thing has). For those of you that think this car will be great for the tuning crowd, umm no it won't. Without any forced induction to motivate or make modding cheap and easy, you will spend a ton just to make the car less slow.
        MichaelMM
        • 2 Years Ago
        @jcar302
        So, what your saying is you are buying one, right?
        404 not found
        • 2 Years Ago
        @jcar302
        Seriously, where do you idiots come from?
        MONTEGOD7SS
        • 2 Years Ago
        @jcar302
        jcar is correct in my opinion. This is the same mentality that the Honda fanboys had in the '90s. Somehow they forget, or ignore, that performance isn't only measured in lateral and negative G forces. Acceleration HAS to be a part of any sports car, and to say otherwise is just being a silly child who can't get past a badge. Nobody cares how many lateral Gs your 15sec Honda/BRZ/FR-S can pull.
          404 not found
          • 2 Years Ago
          @MONTEGOD7SS
          Power can easily be added. Reviewers have praised the driving dynamics of this car, and that's what's difficult to achieve.
        Quen47
        • 2 Years Ago
        @jcar302
        No real enthusiast would think that just because a car doesn't go from 0-60 in 5 seconds it is crap. A real enthusiast might however think that a car expensively engineered to have an ultra-low center of gravity might be more fun to drive than a motor attached to an oxcart like the Mustang on actual roads with bumps and undulations that a primitive beam axle can't handle.
          • 2 Years Ago
          @Quen47
          [blocked]
          • 2 Years Ago
          @Quen47
          [blocked]
          XT6Wagon
          • 2 Years Ago
          @Quen47
          Sorry, but reality called, and a properly located solid axle is a powerful tool for proper handling. Double so compared to what I see in the aftermarket where people take thier IRS setup and make it useless. Countless times I've seen people drop thier cars several inches without correcting suspension geometry leading to poor handling from a broken camber curve, excessive use of the bumpstops, and dynamic toe that is no longer dynamic or correct. Next up is putting on a giant swaybar so that the IRS has no I left in it at all. The swaybar forces both sides to react to any load placed on either tire. You want to know what IRS is really like, take off the rear swaybar from your car and enjoy for the first time, two tires that no longer have to do the other one's bidding. Might not have enough roll stiffness for proper handling, but I thought you were saying that having IRS is more important than proper handling
        iraceastationwagon
        • 2 Years Ago
        @jcar302
        Have you even tried driving an rx-8, genesis coupe, or C5? I have driven all of those and can say that the rx-8 was the most fun to drive despite it's lower power. It's clutch, brake and steering feel were phenomenal. Not everything can determined by a bunch of numbers on a spec sheet. It's not uncommon for low power, light cars (miata, rx-8) to beat mustangs, gt or not, at autocross races. In fact, the newer miata and rx-8 are in a faster scca class than mustangs too.
        Arturo Rios Jr.
        • 2 Years Ago
        @jcar302
        The market is definitely out there, same group that bought the Scion TC and tough it was a race car. This kids always rev pass me in their 15 second cars. I usually ignore them or simply pass them without even dropping a gear. Here in Fresno the most vivid street racers drive cars with less than 200 hp I say keep it that way, it makes streets a lot safer.
      Maddoxx
      • 2 Years Ago
      This car sucks every time I see this car on the road I'm just going to rev a bit just to remind him how slow his car is. And how he doesn't like being straight. Err I mean going fast in a straight line.
        kuntknife
        • 2 Years Ago
        @Maddoxx
        And they will probably politely not react, all while chuckling to themselves. At that point, both drivers will be feeling pretty good about themselves, but only one of them is a purebred, ignorant douche-nugget.
        MichaelMM
        • 2 Years Ago
        @Maddoxx
        Way to go there, tough guy. Show'em how bad you are in your little box! I bet you buck-up on school children as well. Gotta keep them in line, right? You stupid piece of trash.
        CalPang
        • 2 Years Ago
        @Maddoxx
        so you are one of the idiots that only know how to go fast in a straight line
        • 2 Years Ago
        @Maddoxx
        [blocked]
      • 2 Years Ago
      [blocked]
      dfsdfsdfd
      • 2 Years Ago
      I stopped reading after it saw the article reference ft-86gay. It's full of incompetent morons and fanboys. Please never reference that forum again. Thank you.
        TheStagg
        • 2 Years Ago
        @dfsdfsdfd
        Extinguished from the last FR-S thread and migrated here. How's the trolling going? How's the 135i with that chip flash... oh wait .. do you even own one? Your moronic comments don't even convince me you even own a drivers license.
        jboogiezx6
        • 2 Years Ago
        @dfsdfsdfd
        you sound like an complete tool.
          dfsdfsdfd
          • 2 Years Ago
          @jboogiezx6
          If you want to see tools visit that forum being referenced.
      Nowuries
      • 2 Years Ago
      As usual, the car execs don't know what the consumer wants, and we miss out... I am not making the mistake of waiting again, like I did since 2007 when they spoke of bringing Alfa back to the US... what a joke. Moving on...
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