Luca di Montezemolo

Put your money away, people. Ferrari Chairman Luca di Montezemolo has told a German newspaper his company will not be going public anytime soon, saying, "No, there is nothing on the agenda," according to Automotive News Europe. According to the executive, Ferrari parent company Fiat doesn't need the cash that would be generated by an IPO, and that while he can't know what will happen in the far-off future, right now the automaker will continue with business as usual.

Rumor of a Ferrari IPO first hit the internet back in September after sources told Reuters that Fiat had been approached by multiple investment banks offering to list the exotic Italian supercar manufacturer on the Hong Kong stock exchange.

This isn't the first time word of a Ferrari IPO has hit the web. Long before Fiat bought Chrysler, rumors whipped around over the possibility of an outright sale or a public offering to drum up cash. Then, a little over a year ago, Montezemolo outright denied the plans all together after the dust settled.