2012 Toyota Prius C
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Toyota is pretty sure that its expanded Prius family will drive up sales of the world's best-selling hybrid, and the early sales returns indicate that the company is right, right, right.

After the Prius V sold about 8,400 units in the U.S. in the first ten weeks, the smaller, cheaper and more efficient 2012 Toyota Prius C is also getting a lot of attention. Toyota announced today that the C sold 1,201 units in just the first three days it was on sale. That's enough to make it "one of Toyota's fastest-selling vehicles," according to the automaker, which also pointed out that those three days of sales is more than either the Nissan Leaf or Chevrolet Volt sold all last month.

If anything, those 1,201 sales are not as impressive as the C managed in Japan (where it is badged 'Aqua') – Toyota obtained 120,000 orders in the first five days it was on sale, though it isn't immediately clear how many units have actually been sold. So far, the newly expanded Prius family has sold almost 10,000 units in the U.S. through the first half of March. This certainly points to the Prius franchise doing well in 2012. Last year in the U.S., Toyota sold 136,463 examples of its Prius Liftback (it sold 140,928 in 2010) and expects to sell 220,000 Prius models of all types here this year.
Show full PR text
Prius c Launch Kicks Off with Strong Sales
Prius Family Sales Nearly 10,000 in First Half of March


TORRANCE, Calif. – Toyota's subcompact Prius c five-door hatchback, the newest member of the Prius family of hybrid vehicles, is off to a quick start since going on sale March 12.

In its first three days on the market, it sold 1,201 units, making it one Toyota's fastest-selling vehicles and eclipsing Chevrolet Volt and Nissan Leaf sales for the entire month of February.

"A number of factors drive the auto market, and fuel prices is one of them," said Bob Carter, group vice president and general manager of the Toyota Division. "With 53 miles-per-gallon in the city and priced under $19,000, the timing for Prius c couldn't be better."

During the first half of March, the four-member Prius Family, including the new Prius c, roomy v, third-generation Liftback and new Plug-in Hybrid, accounted for sales of 9,821. Last month Prius sales totaled 20,593 and 32,593 year-to-date.


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    • 1 Second Ago
  • 123 Comments
      Mc32100
      • 3 Years Ago
      @smooth, agree, it's cheap fuel efficient as a city car should be. My cousin Tryed one out last week and its performance is sick and it's gets 140 mph top speed, nice for a hatchback, good starter car for a teenager
        Kai F. Lahmann
        • 3 Years Ago
        @Mc32100
        Why only for a teenager? As long, as you don't have more than one child, there's still enough space in it.
      john
      • 3 Years Ago
      I dont see it as apples and oranges, the cars might be but the buyer demographic isn't. And lets give it a rest with the ugly comments most new cars that get made that aren't like the cookie cutter designs before them get called ugly. It might not be that greatly designed but i wouldnt call it ugly. Im sorry but i dont want the standard styled sedans and hatchbacks that look like instead of a paint job should just be a white shell with a barcode. Finally how about everyone give it a rest, most the people who attack any car most likely werent going to buy it anyways no matter how it looks. So how about let the people who buy or intend to buy make the productive criticism and slowly get brands to change the looks etc.
        xmailboxcancerx
        • 3 Years Ago
        @john
        True. Buyer demographic LIKELY overlaps a bit ... I think, though, you're going to run into an issue when it comes to the pricetag and availability. In the end, you'll have likely a group of people obviously on fire for all-electric propulsion and prepared to spend good money to put it in their garage, but then a much *much* larger group who see this as an affordable daily driver with very good gas mileage to boot. That's where we start seeing the apples and oranges emerge.
      gray fox
      • 3 Years Ago
      I really really didn't want a Prius to be my first new car but the price and fuel economy may just force the issue. God dammit Mazda where are my diesels! Or even a 1.5L Sky engine in the 2, something!
      CD
      • 3 Years Ago
      The Aqua seems to be growing in popularity in Japan. I have been seeing more on the streets then usual these days. Its actually a nice car to look at. Not overly stylistic or chic as other cars of the size, but I think the shape is pretty good in person. Well, congrats to Toyota. Hate them as much as you want but they have built popularity for their Prius range which other similar cars are failing to get.
      jinushaun
      • 3 Years Ago
      Sheep. The regular Prius is one of the worst cars I've ever driven. I can't imagine the Prius C is any better.
        r_r
        • 3 Years Ago
        @jinushaun
        They are sheep because they want something cheap, efficient, and reliable? What are you driving? My guess is something that's more expensive, less efficient and less reliable, but able to turn corner a few miles faster. Who's sheep?
          • 3 Years Ago
          @r_r
          [blocked]
          mapoftazifosho
          • 3 Years Ago
          @r_r
          So right on! He's probably never done a track day, but he tells all his friends about how awesome his car handles on all those on-ramps he takes...
        regionrat
        • 3 Years Ago
        @jinushaun
        It's the Prius bashers that are sheep. The Prius *owners* are some of the most satisfied car owners in the business. Because guess what -- fuel economy matters. It ain't a drivers car.
        billy bob
        • 3 Years Ago
        @jinushaun
        Funny that you say Sheep. I have never met a Prius owner who hated their car. Baaaaa
        billy bob
        • 3 Years Ago
        @jinushaun
        Funny that you say Sheep. I have never met a Prius owner who hated their car. Baaaaa
      BUY AMERICAN MADE!
      • 3 Years Ago
      The Fiesta makes PriOS buyers looks like idiots. The Ford Fiesta is cheaper and its real world mileage is actually better than this TURDyota. This PriOS only sells well simply because we have too many foreign loving idiots with driver's licenses.
        Joe
        • 3 Years Ago
        @BUY AMERICAN MADE!
        I hate trolls!
        xmailboxcancerx
        • 3 Years Ago
        @BUY AMERICAN MADE!
        Listen, turdhole: I love American-made cards probably as much as you do, but you need to learn to love your children (aka all automobiles) equally. I'm a huge fan of the Fiesta, and not so much the Toyota – but you have got to step back and objectively look at these vehicles and judge them fairly. If in the end you still end up HATING the Prius, which is always a possibility, then fine. What's not acceptable, however, is running up the troll flagpole and picking fights with manufacturers that likely have nothing to do with your day-to-day life. Either that, or your a UAW operative who has sworn some kind of allegiance drafted at the gates of Hell. Enjoy your Friday, in any case.
        snickrz97
        • 3 Years Ago
        @BUY AMERICAN MADE!
        The Fiesta gets about 36 combined. The Prius gets about 50 combined.
        jonnybimmer
        • 3 Years Ago
        @BUY AMERICAN MADE!
        Really? PriOS and TURDyota? What's next, LeSUX? You sound like a 5 year old.
          • 3 Years Ago
          @jonnybimmer
          [blocked]
      artandcolour2010
      • 3 Years Ago
      ??? The "C" isn't a plug-in or electric vehicle. Why even compare their sales? Apples and walnuts.
        Fixitfixitstop
        • 3 Years Ago
        @artandcolour2010
        ^^^^ he speaks the truth!
        Jan Calloway
        • 3 Years Ago
        @artandcolour2010
        depending on which your calling a walnut or an apple. one will keep the company afloat, the other will get canceled.
          • 3 Years Ago
          @Jan Calloway
          [blocked]
        • 3 Years Ago
        @artandcolour2010
        [blocked]
        billy bob
        • 3 Years Ago
        @artandcolour2010
        Simple...there isn't anything else to compare to.
      J
      • 3 Years Ago
      Irrelevant information considering the Volt and Leaf have considerably higher transaction prices...
        Papi L-Gee
        • 3 Years Ago
        @J
        You're correct, but expect to get voted down frequently.
        1454
        • 3 Years Ago
        @J
        Umm, yeah? But what's your point? Maybe nissan and GM should figure out they are going to have to do what toyota did for years with the prius, subsidize it themselves till they figure out how to make it cheaper.
          • 3 Years Ago
          @1454
          [blocked]
      IBx27
      • 3 Years Ago
      Did those people actually look at the car before buying? What a dated and cheap looking front profile...
      Rotation
      • 3 Years Ago
      And I'm sure it'll be outsold by non-hybrids in its range too. What's the point of this? We know that EVs and EREVs cost more than standard gas cars. A LEAF, as good a deal as it is, still costs over 50% more than the gas Nissan it is based upon. Cheaper cars sell better. This is not complicated.
        Jan Calloway
        • 3 Years Ago
        @Rotation
        the point you seem to be missing is that it will be complicated for those wishing to sell expensive environmental cars. all three are ugly to me, but if a car gets excellent gas milage and saves me money, im buying that one. i know i will not be the only one with that mind set. those companies selling expensive ev's need to stop and smell the coffee, cause the wont be smelling the money.
          Rotation
          • 3 Years Ago
          @Jan Calloway
          I'm not missing that point at all. The LEAF and Volt are not cars for people who are only looking to minimize their total cost of ownership. So why is Toyota comparing to them? You aren't.
        • 3 Years Ago
        @Rotation
        [blocked]
        usbseawolf2000
        • 3 Years Ago
        @Rotation
        Prius c emit less greenhouse than Volt running mostly on electricity. A non-hybrid cannot come close to being as green as Prius c.
          • 3 Years Ago
          @usbseawolf2000
          [blocked]
      • 3 Years Ago
      [blocked]
        Tagbert
        • 3 Years Ago
        You mean the slow-ass SUV that doesn't understand the idea of "fast lane"? Slow is usually the driver, not the vehicle.
        Jimmy Joe
        • 3 Years Ago
        If people in BMW M5s didn't drive like raging ******* on a race track and thinking they own the road...
      Basil Exposition
      • 3 Years Ago
      I also heard that Washington Apples outsold a monthly totals of Florida Oranges in 3 days.
        NC1
        • 3 Years Ago
        @Basil Exposition
        Not likely this time of year.
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