Sonic claw game

The Chevrolet Sonic marketing shenanigans continue under the rubric of "Let's Do This," this time with a five-story 3D projection of a claw game on the side of The Roosevelt Hotel in Los Angeles. In fact, a couple of Sunset Boulevard's lanes had to be shut down to accommodate the controls, which were a waist-high gearshift and an acclerator pedal.

So big was the PR stunt that it earned Chevrolet a spot in the Guinness Book of World Records for having the mightiest claw game on Earth. Follow the jump to see it in action and to watch someone win a non-projected, very real, Chevy Sonic.