Mercedes-Benz sent Calvin Klein model Lara Stone out with a 2013 SL, and put photographer Alex Prager in charge of documenting the platform-heeled, Arcadian shenanigans. The project is called the 2012 Fashion Collaboration, Icons of Style, and will be shown in its entirety at Mercedes-Benz Fashion Week, February 9-15, 2012. Meant to be a modern take on film noir and, apparently, Storm Catchers, Stone uses the SL to outrun a tornado.

Click here for a high-res version of the photo above, and follow the jump for a behind-the-scenes video and more details on both models – the car and the woman – and Alex Prager.




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Icons of Style: Mercedes-Benz Features New SL Roadster and Supermodel Lara Stone in Calvin Klein Collection, Captured by Alex Prager

New York, December 2011 – Mercedes-Benz USA announces today the 2012 Fashion Collaboration starring the new SL Roadster with Lara Stone in Calvin Klein Collection, captured by Alex Prager. The 2012 Mercedes-Benz Icons of Style images by Alex Prager can be described as:

A beautiful woman stands alone in the desert, suitcases in hand. Yet in this 21st century update on classic Film Noir, the blonde is her own getaway driver, outpacing a tornado in a sleek SL Roadster by Mercedes-Benz.

The American photographer and filmmaker, Alex Prager, is known for creating surreal and enigmatic movie moments inspired by Frederico Fellini and David Lynch. Yet in her versions - heady with mystery, lust and desire - the woman is in control. Of her enigmatic images for the 2012 Mercedes-Benz Icons of Style, Alex Prager said she chose cinematic greats as her Icons of Style. "I constantly reference Fellini characters and Hitchcock as well," said Prager.

Dutch supermodel, Lara Stone plays the update on the Hitchcock blonde, a strong protagonist who overcomes loneliness and fear. This inner strength is underscored by a timeless and elegant dress worn by Lara Stone and designed by Calvin Klein Collection's Women's Creative Director, Francisco Costa.

The SL Roadster featured in the latest Mercedes-Benz Icon of Style campaign, combines technical innovation with sleek sportiness and classic luxury and reinterprets the legendary Mercedes-Benz classic of the 1950s for today.

Lara Stone commented, "It's an honor to work with Mercedes-Benz on a project like this. Both Mercedes-Benz and Calvin Klein Collection brands represent great luxury and timeless elegance and it was a really unique experience."

The Mercedes-Benz Fashion Collaboration, Icons of Style, is making its US debut at Mercedes-Benz Fashion Week Fall 2012 from February 9-15, 2012.

The 2012 Icons of Style key visual is the latest in a stunning series of outstanding visuals celebrating the unique combination of design and style that is Mercedes-Benz. Nick Knight has posed Julia Stegner in Gareth Pugh with the SLS AMG; Miles Aldridge photographed Milla Jovovich wearing a spectacular hat from Philip Treacy next to the Mercedes E-Class Convertible; Craig McDean and David James staged Karolina Kurkova next to the new CLS and last season, Terry Richardson captured Jessica Stam on the roof of the A-Class concept car.

The protagonists:

Mercedes-Benz SL Roadster

The designers have presented the most recent generation of SL icons in an unmistakeable way, by combining a deep sense tradition with new perspectives and visions. The result is a stylish, sporty and elegant luxury sport's car with the classic, SL-typical well-balanced proportions: the long bonnet is followed by a compact passenger compartment and the wide, sleek rear perfects the look. Understated, artistically designed lines define the powerfully modelled yet smooth surfaces of its silhouette. Finely engineered details from the dynamic, traditional form repertoire of Mercedes-Benz visually underline the legend of the SL. From a technological perspective, the SL presents itself as a spectacular trendsetter. Manufactured almost completely from aluminium, it weighs a lot less than its predecessor. Innovations like the unique FrontBass system, which turns the SL into a concert hall, whether open or closed, or the adaptive MAGIC VISION CONTROL System are all pioneering developments with an eye to the future.

Alex Prager
Self-taught Alex Prager from Los Angeles is a rising star in the photographer sky. On a visit to a William Egglestone exhibition, Alex Prager made the decision to start taking photos herself. Since then, the 32-year-old photographic artist and filmmaker has impressed with her unconventional photography at several solo and group exhibitions. Her productions are inspired by the style of the sixties, as well as by the films by great directors like Alfred Hitchcock, David Lynch and Frederico Fellini. Alex Prager describes her photography as a documentation of a world that at the same time exists and yet does not exist. In addition to her well-received trilogy with the series "Polyester", "The Big Valley" and "Week-end", Alex Prager has also made a name for herself as a fashion photographer. Her "Lofty Ambitions" editorial featured in the September issue of US Vogue and she also shot the spring/summer 2011 campaign by Bottega Veneta with Karolina Kurkova.

Lara Stone
The native Dutch model is currently top of the worldwide rankings on Models.com. Since her breakthrough in 2006 she has been the campaign face for top labels like Givenchy, Louis Vuitton, Hugo Boss, Max Mara and Versace, has worked with star photographers including Mario Testino, Steven Meisel, Craig McDean, Mario Sorrenti and Terry Richardson and has modelled on the catwalk for all major, international fashion houses. The gap between her two front teeth has become one of her trademark features.

She is currently the face of Calvin Klein and has been linked to the brand for quite some time. French Vogue dedicated a whole issue to Lara Stone in February 2009, and fashion icon Karl Lagerfeld shot a short film with her.

Calvin Klein Collection's Francisco Costa
Francisco Costa is the critically acclaimed Women's Creative Director of Calvin Klein Collection. Mr. Costa assumed this role in 2003 after working directly with Calvin Klein and other top design houses of Gucci, Balmain Couture, and Oscar de la Renta. Mr. Costa's first collection for Calvin Klein Collection debuted for Spring 2004. Known for his timeless, elegant designs, Mr. Costa has received numerous awards for his work, including being twice named the Womenswear Designer of the Year by the Council of Fashion Designers of America (CFDA), and is a recipient of the Cooper-Hewitt National Fashion Design Award. A graduate of F.I.T., Mr. Costa was born into a family with deep roots in fashion, and grew up in the small Brazilian town of Guarani near Rio de Janiero, where his mother and father owned a successful apparel business.

About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 19 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans and smart in the US. More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com.


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    • 1 Second Ago
  • 33 Comments
      kevsflanagan
      • 3 Years Ago
      People can hate me (expecting the downvotes) but the angle shown it somewhat looks like a evolved crossfire >
      throwback
      • 3 Years Ago
      Not a fan of the new styling.
      Renaurd
      • 3 Years Ago
      This woman needs a plate of turnip greens and corn bread.
      JF GeSchmidtt
      • 3 Years Ago
      Concept maybe okay; i.e. super and SL but the execution of what I can see of it looks ridiculous. I am an SL owner.
      tritonstrategies
      • 3 Years Ago
      No thanks... and someone feed her a sandwich!!!
      QCRamAir
      • 3 Years Ago
      This is a major step back from the previous model, and that akward rear deck is HUGE. Blah. Another Mercedes design flop.
        leo
        • 3 Years Ago
        @QCRamAir
        how is that a big deck. it's just over a foot long, wtf r u looking at
          leo
          • 3 Years Ago
          @leo
          well maybe close to 1 1/2 ft
        ben_oliseh
        • 3 Years Ago
        @QCRamAir
        Another Mercedes basher, alive and quicking... Some people just can`t get rid of prejudices and clich├ęs!
      speddedler
      • 3 Years Ago
      Sooooo, the idea is that you should buy a Mercedes SL because it will leave you stranded alone in the desert?
      Alex Rodriguez MacFa
      • 3 Years Ago
      I'd rather see the other girl topless ;)
      leo
      • 3 Years Ago
      It's growing on me M-B always puts cars out that never look great on day one, but they grow on people adn looks good for decades to come. The new e-class took about 1 year for me to start liking it and the more i see them on teh road the more appealing it looks. on day one i thought they had ruined the e-class
        audisp0rta4
        • 3 Years Ago
        @leo
        Although it hasn't started growing on me yet, I agree with you. Recent Benzes (and Bimmers for that matter) have been pretty odd looking at first, but have grown on me eventually as well. The E class is a great example...especially with the roof and trunk spoilers and sport package! The GLK on the other hand...
      artandcolour2010
      • 3 Years Ago
      I'm not sure why, but this new SL looks more dated to me than the outgoing model. I'm not a fan of the new design, and the matte finishes don't appeal to me either. good thing I can't afford one or I wouldn't buy it, lol.
      IBx27
      • 3 Years Ago
      The rule is that you're supposed to pick an uglier girl to go with you so she makes you look better. Needless to say, this isn't helping MB at all.
      The Law
      • 3 Years Ago
      I don't see any models?
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