• Oct 29, 2011
In the ongoing technology war between cops and speeders, the guys who can't drive 55 have a new trick up their sleeves: Crowdsourcing.

Radar detector gurus Cobra have announced a big upgrade to their year-old iRadar smartphone fuzz-buster, dubbed "iRadar Community." Cobra says users can now participate in real-time reporting of speed traps, speed cameras and other road hazards. The new functionality is integrated into the iRadar smartphone application, which controls a separate detector unit.

Cobra has also dropped the price of its iRadar system since it was launched. It now retails for $129.95.

The iPhone and iPod touch version of the new software will be released on Nov. 1, while Android users will have to wait until January 2012.
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Cobra Announces Cobra iRadarTM Community

Next Generation of Automotive Smart Detection System Combines Cloud Services, Location-Based Services and Crowdsourcing for Community Sharing of Radar/Laser and Safety Alert Info


CHICAGO, IL - October 26, 2011 - Cobra Electronics Corporation (NASDAQ: COBR), celebrating 50 years of innovation in 2011 as a leading designer and marketer of award-winning radar detection systems and mobile electronics, today announced the general availability of Cobra iRadar Community, which is included in the latest software release of the company's award-winning Cobra iRadar app. Today's announcement represents the next phase in the evolution of the iRadar platform. It will be available as a free app with free lifetime updates for Apple® iPhone and iPod Touch devices beginning November 1, 2011, and coming soon for Android™ smartphones.

Since its debut one year ago, the Cobra iRadar app has been downloaded and installed by hundreds of thousands of Cobra customers, with a nearly equal distribution between Apple iOS and Android smartphone users. Additionally, Cobra's first-to-market innovation in Automotive Smart Detection has been honored with eight design and innovation awards from some of the industry's leading authorities including the CEA, CTIA, SEMA, the Industrial Designer Society of America (IDSA), and Mac|Life Magazine.

Cobra's innovative connected detection platform takes the Cobra iRadar smart detection system to a new level. In addition to Cobra's AURA™ database, iRadar users now have access to the iRadar community. The community allows users to report and alert other iRadar users to live police, caution areas, and photo enforcement areas. What's more, when an iRadar unit detects a radar or laser alert, it can automatically share this information with other iRadar community users nearby. Cobra iRadar users can now rely on a real-time network of detectors for superior situational awareness while driving.

"The Cobra iRadar system is a breakthrough in driving safety, and we are continuing to build momentum and category leadership with a host of new capabilities in our iRadar Community release," said Sally Washlow, senior vice president of marketing and sales for Cobra Electronics. "By leveraging the eyes, ears, and detection units from our network of iRadar users in tandem with our incredibly powerful AURA database, Cobra has created a driver safety system that will constantly grow and improve, and truly sets a new benchmark in detection and automotive safety."

The Cobra iRadar system consists of a sleek, compact, and powerful dash-mounted Cobra iRadar Detector Unit combined with the Cobra iRadar app. The free app gives users access to GPS-based alerts, as well as allowing for control of the detectors settings, alert viewing, and other value-added features. The app also leverages the smartphone's data connection for online access to AURA, the only 100 percent verified database of known driving threats and hazards throughout the GPS/navigation industry. While iRadar alerts drivers in real-time to detected safety alerts, AURA provides access to a host of additional safety information, including red light camera locations, dangerous intersections, known speed trap locations, and more.

Cobra iRadar & iRadar Community Features:

Provides advanced detection of all radar and laser guns including Ka, K, and X Band varieties
Automatically records and shares radar and laser alert information and notifies users when they are entering high-threat areas
Allows for manual user reporting of live police, caution areas and photo enforcement locations, which are shared with the iRadar community
Alerts drivers to live speed and police enforcement areas
Warns of upcoming speed & red light camera locations
Offers advance notice of dangerous intersections
Provides 360-degree detection
Reduces annoyance alerts with City/Highway mode filters

Pricing and Availability:

Cobra iRadar retails for $129.95, and is available at over 45,000 points of distribution across the continental United States. For more information or to locate a retailer, please visit www.cobrairadar.com.

Cobra iRadar Community Software Downloads:

The Cobra iRadar Community release for the iPhone® and iPod® Touch will be available as a free app upgrade to iRadar users starting November 1, 2011 at: http://itunes.apple.com/us/app/cobra-iradar/id385569150?mt=8

Cobra iRadar Community for Android devices will be available in January 2012 at: https://market.android.com/details?id=com.cobra.iradar

About Cobra Electronics:

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com.

Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like Us at www.facebook.com/CobraElectronics.


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  • 28 Comments
      • 3 Years Ago
      [blocked]
      jdwkinc
      • 3 Years Ago
      Why didn't they just team up with trapster?
      Andrew
      • 3 Years Ago
      Err, Trapster
      Tony
      • 3 Months Ago
      Very interested I've seen tons of cool radar detector apps lately. Waze is a cool free app to
      black republican
      • 3 Years Ago
      I drive a supercharged 300c SRT8 that does roughly 0-100 in 12 seconds without the supercharger, but now does 0 - 100 in 8 seconds. I find it impossible to drive at these ridiculous reduced speeds "40" and "55". I've gotten and fought off speeding tickets. Thing is, community alerting other people of speed traps is interfering with justice. Even though I HATE PIGS, think about it: people who warn other drivers of speed traps run the risk of helping criminals (kidnappers and drug smugglers for example) of evading detection by driving at a relaxed speed near the traps. It's a catch 22. youtube.com/watch?v=4JCDX6m_jjk
        Georgie Porgie
        • 3 Years Ago
        @black republican
        Because the net result of an app like this, is that people will slow down ? What would be cool, is if accident statistics could be fed into a road&maps style nav app and alert folks when they are driving in an area that has a high accident rate, so they could slow down too.
        evannever
        • 3 Years Ago
        @black republican
        I'll bite, but I'm not going to flame your politics or choice of car ( our president's fav! ) You are making the assumption that a kidnapper or drug smuggler would have the foresight to use this app to aid their criminal deeds. Wouldn't if be MORE effective for them to just drive prudently in those situations? speeding while conducting a felony is a bush-league move and even if they did manage to avoid a few speed traps it's likely they'll practice poor judgement in other areas and get arrested eventually.
        Michael Flux
        • 3 Years Ago
        @black republican
        You are perfectly living up to two stereotypes here. 1) A typical small dicked douchebag, who drives around in his daddy's slightly experience, but otherwise a crappy car with a big engine and needs to go at 60 in a 25mph zone as you feel that will extend your tiny penis. 2) A typical retarded Republican (not to say all are bad, but you're living up to the stereotype) who takes one issue, smears his own **** all over it and then goes on pretending to support the original issue when you can't even see it under all your ****. "Omfg if you warn people there is a cop therefor a pedophile will rape someone!" (huh?!) This is as stupid as "we need strict law enforcement on the interweb because all that the internet is used for is kiddie porn and pirating movies".
          lasertekk
          • 3 Years Ago
          @Michael Flux
          Hey Sea Urchin, Remember those crazies in the news the other day that predicted the end of the world, the rapture, I believe is what they call it? Well they got the date all wrong, the rapture actually started in 1980 when you fools started voting in the trickle down economics messiahs---now we're living with your mess.
        • 3 Years Ago
        @black republican
        [blocked]
        IBx27
        • 3 Years Ago
        @black republican
        Downvoted for calling police officers as 'pigs.' Wipe that black off your mouth.
          • 3 Years Ago
          @IBx27
          [blocked]
        Relyat08
        • 3 Years Ago
        @black republican
        ??? I don't think anything you said made any sense man.
      Sean Conrad
      • 3 Years Ago
      I disagree with the revenue-generating nature of speed traps, but if you're speeding and you get caught, PAY THE TICKET. You broke the law, pay the ticket. The idea that people shouldn't have to be responsible for their actions, such as speeding, boggles my mind. I always go 5 - 10 over and I never slow down when I see a cop, and I have never even gotten pulled over for speeding.
        kant
        • 3 Years Ago
        @Sean Conrad
        Actually part of the problem is that if you go slow enough to be under the speed limit, cops can pull you over for "impeding traffic" if traffic is going faster than the posted speeding limit. So far the courts have up held this interpretation. It's really a question of which law do you want to get pulled over for?
        Relyat08
        • 3 Years Ago
        @Sean Conrad
        You speed more than a lot of people according to your comment. 5-10 over is still speeding and where I live, that gets you a ticket EVERY time. Its not a matter of taking responsibility, its a matter of avoiding trivial tickets for driving a speed that is not dangerous. I think you can relate to that since you claim to drive 5-10 over all the time.
      • 3 Years Ago
      [blocked]
        airchompers
        • 3 Years Ago
        What we need is Police officers who go after the really dangerous and unsafe driving as a means of revenue generation. I disagree with the premise of speeding tickets: that there's some velocity threshold between safe and unsafe. The fact of the matter is that 911/GT-R/SRT8 will get pulled over for doing 46 in a 40 where I live. I couldn't fathom an arguement that would explain why doing 6 miles per hour above the speed limit in a sports car would be detrimental to public saftey. However, I never see bimbos in big SUVs get crucified by the law - like they should - when they do all sorts of things like not keeping their lane in a turn, run red lights, and merge in a way that's likely to cause collisions. And if apps like these make it harder to catch speeders, then cops can make up the revenue on the backs of people who actually do stuff that's categorically unsafe.
        SloopJohnB
        • 3 Years Ago
        But the brown stuff will work ok as long as it has enough alcohol in it to stop it from freezing at whatever temperature you run in. It just won't look very good.
        Não Pirilamparás
        • 3 Years Ago
        Because blue and orange are on the opposite end of the color wheel, they will mix into a brownish color.
      Andrew
      • 3 Years Ago
      There's also Traoster, avalible for iPhone, Android, and BB. And it's free.
      • 3 Years Ago
      [blocked]
      johnlion
      • 3 Years Ago
      speedster already does that!
        CromwellD
        • 3 Years Ago
        @johnlion
        I think you mean Trapster... Speedster is a test to see your reaction times...
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