Expanding an automotive empire is tricky business. You can either pit one brand within the group against another, or you have to differentiate them significantly. Volkswagen has opted for the former, with numerous competitors from different group brands in the same segments, but the Fiat/Chrysler group over which Sergio Marchionne presides is going the other route.

As a result, Marchionne insists that Ferrari isn't after the same market that the likes of Porsche and Bentley – both part of the Volkswagen group – currently pursue. Ferrari, he says, is in a league of its own, but in fact it plays against the likes of Lamborghini and Bugatti. So what is Marchionne pitting against Porsche and Bentley? Maserati.

Reiterating that Ferrari will never build an SUV or a four-door sedan, Marchionne points to Maserati to fill those niches. In order to get there, as we know, the Trident marque is launching a pair of sedans – one larger and one smaller – to succeed the current Quattroporte, and the SUV currently known as the Kubang, previewed in concept form at the Frankfurt show last month.

Together with the GranTurismo range – the convertible version of which Marchionne is pictured with above – the new models are pegged to boost Maserati's sales up tenfold over the course of the coming years, from the 5,675 units it sold last year up to 55,000 or even 60,000 units. Ferrari's sales, meanwhile, will be limited to 10,000 units from the 6,573 it sold last year in markets around the world.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 22 Comments
      Brian E Parker
      • 3 Years Ago
      Maserati really isn't anywhere near Porsche or Bentley.... ....it's really much more of a competitor to Jaguar.
        That Mike
        • 3 Years Ago
        @Brian E Parker
        Thinking the same, Maserati is mid-level luxury. When it comes to mid-level to only company i think of is Jaguar.
      Dvanos
      • 3 Years Ago
      I think Maserati has to do a lot better to compete with Porsche especially on the sport side and lot better to compete with Bentley on the luxury side.
        Justin Campanale
        • 3 Years Ago
        @Dvanos
        Honestly, I think a little going downmarket would help Ferrari a LOT. They should make a sub $100k Dino with a V6 and it would sell like hotcakes.
          sparrk
          • 3 Years Ago
          @Justin Campanale
          Ferrari doesn't need to sell like hotcakes, that would be counter productive for an exclusive brand. Thta's why they have Ferrari light , aka Maserati.
          Xedicon
          • 3 Years Ago
          @Justin Campanale
          Going downmarket would be against the Ferrari brand, and it's not like Ferrari isn't making money.
          Justin Campanale
          • 3 Years Ago
          @Justin Campanale
          I was talking about Ferrari, and this was not supposed to be a reply to DVanos. Gotta love the comment systems. Bugs and the lack of an edit button.
      Mike B
      • 3 Years Ago
      So, Kubang (Cinqueporte) = Cayenne Baby Quattroporte = Panamera next Quattroporte= Continental GT? next Granturismo= 911 Turbo?
        guyverfanboy
        • 3 Years Ago
        @Mike B
        Sounds about right. I think the Kubang is much more attractive than the Cayenne myself...
      • 3 Years Ago
      [blocked]
      XT6Wagon
      • 3 Years Ago
      good luck with that. no seriously, the way to enhance your image to that of the top german rivals is clearly in your future. What with making a rebadged dodge SUV in detroit with more of your parent company Fiat's help. Totaly the ingredients for that reputation you so long for.
      Justin Campanale
      • 3 Years Ago
      I'd like to see Maserati bring back the Biturbo as a 911/GT-R/Corvette competitor.
        Sukairain
        • 3 Years Ago
        @Justin Campanale
        GT-R/911 Turbo S/Corvette Z06 with R Compound Tire. Nissan doesn't have a model to compete with the standard 911/Corvette
      mrbrian2334
      • 3 Years Ago
      That's a pretty broad spectrum. It would make more sense, to me, if they focused on being a Porsche competitor. Porsche and Bentley very different products with very different customer bases. But I trust Marchionne knows what he's doing. I'd love to see a Boxster/Cayman sized Maserati roadster/coupe. A smaller sports car like that would certainly hlep flush out the line up.
      Raymond
      • 3 Years Ago
      One thing is for sure in Houston I see them as much as I see a S-class or something. They must really sell quite a bit here.
      Marc Hamady
      • 3 Years Ago
      I think Maserati should think to make a V12 engine optional to compete with Bentley
      charles
      • 3 Years Ago
      I have a Maserati Grand Torismo,and would like it to be a bit faster.Please Maserati make the next on a bit faster and lighter.
    • Load More Comments