On Tuesday, August 23, a lone 2012 Infiniti M35h ripped down the UK's rain-drenched Santa Pod Raceway and sped into the record books as the world's quickest hybrid vehicle.

Driven by Tim Pollard, associate editor of the UK's Car Magazine, and overseen by Guinness World Records, the 360-horsepower M35h dashed down the quarter-mile track in 13.9031 seconds (average of all runs). The quickest run of the day tripped the clock at 13.8960 seconds. In describing the M35h's record-setting run, Pollard stated, "At Santa Pod you could feel the instant torque of the electric motor away from standstill – the car just leapt off the line."

Lest you think it's only quick for a hybrid, Infiniti points out that, in the hierarchy of quick vehicles, the M35h's time puts it on a par with the following performance icons:
The M35h scoots from 0 to 62 miles per hour in 5.5 seconds and tops out at 155 mph. On the consumption side, the M35h snagged an official EPA rating of 27/32 mpg city/highway, with a combined rating of 29 mpg. Currently, the M35h is North America's only 350-plus horsepower, 30-plus mpg highway vehicle. Feel free to read all the details in the press release after the break.
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INFINITI'S FIRST HYBRID PUTS 'INSPIRED PERFORMANCE' INTO THE RECORD BOOKS

20/09/11

• New Infiniti M35h sets Guinness World Record® for fastest full hybrid as car goes on sale in 21 European markets
• Petrol/electric acceleration benchmark set over standing 400m (quarter mile) at the UK's Santa Pod drag strip
• M35h on sale throughout Europe now at just €1500 more than the diesel version (depending on market)

ROLLE, Switzerland (20 September 2011) – Infiniti's latest new model for Europe, the M35h, has sped into the record books as the world's fastest accelerating full hybrid. Driven by journalist Tim Pollard and overseen by Guinness World Records®, the 364PS petrol/electric sedan covered the standing 400m (quarter mile) in 13.9031 seconds (average of all runs).

The test car, a standard production model, set the record on Tuesday 23 August 2011 at the UK's Santa Pod Raceway, home of the FIA European Drag Racing Championships. From a standing start, the M35h harnessed its combination of electric motor torque from 0rpm and V6 power at high revs to impressive effect, the car passing the computerised timing equipment at the end of each run at speeds in excess of 160km/h (100mph).

In the hierarchy of fast cars, the time puts it on a par with performance heroes like the 1982 Lamborghini Countach1 and within a few tenths of some Porsches, Ferraris and Aston Martins.

The result is all the more remarkable because the Infiniti M35h emits just 162g/km of CO2 and, on the combined cycle, sips fuel at the rate of 7.0 litres of fuel per 100km (40.4mpg). Now on sale across Europe, the M35h is highly competitively priced at a margin over the equivalent diesel M30d of just €1500 (depending on market).

"The Infiniti M35h proves that hybrids can be fast as well as frugal," said Tim Pollard, associate editor of the UK's CAR Magazine. "At Santa Pod you could feel the instant torque of the electric motor away from standstill – the car just leapt off the line. I did try changing gear manually, but it was fastest left in automatic. That was when we achieved the fastest single run of 13.8960 seconds.

"But what impressed most was the M's duality of purpose: it might be quick, but it's also comfy and very easy to drive. It felt like it could do these runs all week long."

The record run, in the presence of an adjudicator from Guinness World Records®, was the idea of Infiniti's Communications department to correspond with the start of sales of the innovative new hybrid. They had no trouble enticing Tim into the driving seat. The point behind the exercise which can be watched at www.carmagazine.co.uk was to show that the M35h's 0-100km/h (62mph) time of 5.5 seconds – itself the fastest time listed for a full hybrid – was just one facet of the car's overall Inspired Performance. The standing 400m (quarter mile), an iconic acceleration test the world over, is a more demanding challenge than 0-100km/h and offers a more complete picture of a car's acceleration.

The M35h's result in the 13-second area puts the latest Infiniti among the performance aristocracy – a fact which may surprise when it is considered that the car is a near 5m-long four-door five-seater with as much of an emphasis on luxury, comfort and equipment as driving pleasure.

With its famous curves – themselves the focus of Infiniti's new television campaign – providing the M's signature muscular stance, the M35h is powered by a potent and high-revving petrol V6 engine complemented by a 68PS (50kW) electric motor, one of the most powerful in production. The first application of new-generation Infiniti Direct Response Hybrid technology, the total system power output of 364PS (268kW) goes to the rear wheels in a two-clutch system that maximises both performance and efficiency while allowing the car to run in electric-only mode at speeds as high as 120km/h.

Guinness World Records® (GWR) was at Santa Pod to witness the record attempt and ensure Infiniti's new benchmark for full hybrids takes its place among the record-breakers on the GWR website. The M35h's Inspired Performance is also in line to feature in the 2013 edition of the famous Guinness Book of Records.

The all-new Infiniti M range, developed to take on cars like the BMW 5-series and Jaguar XF in the demanding European marketplace, is currently the only sedan in its class in Europe to be available in petrol, diesel and hybrid forms.

The Infiniti M35h and the hybrid system it uses form a key part of Infiniti's plan to boost sales in Europe with a goal to reach 10% of the luxury sector by 2016.


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  • 42 Comments
      ExoPlanet
      • 3 Years Ago
      The 427 Cobra ran 12.20's and its been very well documented. 13.50 must be a 289 car, or Motor Trend driving.
      Matt
      • 3 Years Ago
      Pretty sure the 450hp BMW ActiveHybrid 7 is quicker than this...
        tkosoccer03
        • 3 Years Ago
        @Matt
        right.. except it never crossed their mind to call guniess and claim a world record, lol.. it's just stupid..
          Duk3ofN3rd5
          • 3 Years Ago
          @tkosoccer03
          Guinness World Record is now a joke. Most automakers really don't give a crap about it. Did you see anybody call them to the "Ring" every time they set a new lap record, no? There you go.
      sundude
      • 3 Years Ago
      13.5 seconds for the 427 Cobra seems like a long time. Pretty sure they run much faster than that.
      Yu Yung Shin
      • 3 Years Ago
      wow, i remember my car barely squeaked out a whipping 22 mpg, pumping 220 horses. 10 years ago this was still okay numbers..how time is changing LOL. A car with 360 hp would have probably got around 10-15 mpg. This car is pretty good no matter how you look at it from mpg angle. However, 80's old school generation that I am...I too feel a bit uneasy about owning an hybrid as someone else mentioned. I'll probably stick around with an internal combusting engine for rest of my days...:)
      50 AKA Ferrari
      • 3 Years Ago
      That's all well in good but I still wouldn't buy a hybrid car.... Too much gadgets in these cars that cause them to go wrong. i need a car that is simple, good on gas, has power on hwy and easy to maintain.... I don't need wifi/myfi/bluetooth/ipod connect/sat-nav/wine glass holders/3D glasses etc etc
        GML
        • 3 Years Ago
        @50 AKA Ferrari
        Someone with "Ferrari" in his name remarking about reliability... Interesting
          Hailey Martin
          • 3 Years Ago
          @GML
          Someone with "GM" in their name remarking about reliability... :-p
        Dump
        • 3 Years Ago
        @50 AKA Ferrari
        I disagree. My FX45 was loaded, and until I turned it in, had very few problems. OK, the CD-changer it had was never all that great, but it was replaced under warranty with no problems since then. One of my tire pressure sensors needed to be replaced --- due to normal driving on really rough roads (hit a few pot holes hard). Other than those few things, everything performed as expected and better --- nav, rear dvd, rear camera, hvac, power everything, HID lights, LED rear lights, etc. I would expect the addition of hybrid tech to be the same or better quality.
      flammablewater
      • 3 Years Ago
      And this is why every big luxury car should be a hybrid. They're just better cars.
      Andre Neves
      • 3 Years Ago
      An '07 Carrera(non-S) runs high 12s-low 13s. These times are bogus.
        DC
        • 3 Years Ago
        @Andre Neves
        The light goes green, car drives to that line and a time comes up. What is bogus about it?
          Andre Neves
          • 3 Years Ago
          @DC
          Just like times at the Ring right? Light turns green, you drive 14 miles until the finish line. Give me a break. You obviously have never been to a track before with that mindset. Do everyone a favor and go back to AB Green.
        Andre Neves
        • 3 Years Ago
        @Andre Neves
        BTW, that time is more in line with the 996 Carrera. Not the 997.
      Enzo22
      • 3 Years Ago
      From Edmunds..."Despite being tasked with moving the 2010 BMW ActiveHybrid X6's considerable mass, the 480-hp (that's the 400-hp twin-turbo V8 plus the hybrid system's electric motors) power plant vaults this X6 to 60 mph in just 5.5 seconds and through the quarter-mile in 13.6 seconds." - and they are still selling these in 2011. Maybe this is the first hybrid vehicle that the Guinness World Records has tested. Also consider the: 2011 BMW 750i ActiveHybrid - 0-60mph = 4.7 sec. (per BMWusa.com) 2011 Lexus GS 450h - 0-60mph = 5.2 sec. (per Lexus.com) 2011 Lexus LS600h L - 0-60mph = 5.5 sec. 1/4 mile = 13.8 sec. (per Lexus.com) - and that's with backseat massagers on maximum. I'll give you that the Infiniti M has a good, if not great, power-to-weight ratio in all of it's engine combinations, but this really does seem like twisting the fact/numbers just to make a PR buzz. Besides, would it be better to say that the Infiniti M has the best MPG of any luxury sedan? Maybe if it wasn't so fast it would have even better MPG. Also, it's not the fastest around the Nurburgring, so who really cares anyways. That's the only criteria that matters for judging any car, ever in the history of the world. Not to mention the BMWE 750i ActiveHybrid -
        lne937s
        • 3 Years Ago
        @Enzo22
        You have to compare results from the same test/test methods. 0-60 vs. 0-62 makes a few tenths difference,. 1ft rollout makes a few tenths difference... those tenths of a second add up. Using the same test methods from the same magazine, CAR had the Infiniti coming out ahead of both Lexus hybrids (which got 5.9 and 6.3 s to 62 in their tests).
      Fresh
      • 3 Years Ago
      LOL, I love how they don't compare it to a single current car. A 1982 Lambo Countach? a 1964 Ferrari? Way to make hybrids seem relevant, compare it to a 47 year old car with carbs.
      jrob739686
      • 3 Years Ago
      How is that the worlds quickest hybrid? A 7-Series hybrid is a full second faster both 0-60 and in the 1/4 mile.
      mikemaj82
      • 3 Years Ago
      given that it costs almost three times more than my G8, I'll sacrifice the 5 mpg or so and still be able to run the quarter mile in under 13 seconds, thanks.
        graphikzking
        • 3 Years Ago
        @mikemaj82
        If this thing combined is 29mpg I know it's A LOT more than 5mpg! The G8 combined will not be combined 24mpg. Combined stop/go traffic the G8 probably averages closer to 18mpg combined. That's 62% more gas mileage. The car stock for stock (inside line tested the G8 at 13.8) are pretty much a dead even quarter time. Maybe you will get better performance in some versions etc but it doesn't cost 3 times as much.
      Tuner Tom
      • 3 Years Ago
      Oh P.S. if you drive 10k miles per year....you have to drive the m35h 12 years to cover the $6k premium over the non hybrid m37!
        lne937s
        • 3 Years Ago
        @Tuner Tom
        As hybrids tend to hold their resale value better, you would get your money back when you sold it. As the car should last longer than 12 years, the total lifecycle cost being lower than the regular model is an improvement over early hybrids and means hybrid driver comes out ahead financially. In addition, as the hybrid is somewhat better equipted and has more power, you end up driving a better car for lower TCO while you own it.
          lne937s
          • 3 Years Ago
          @lne937s
          Tom, I don't think you are getting it. You don't have to hold onto it for 8 years-- hybrids hold their resale value better. The benefits to the second owner factor into the higher resale value the first owner gets. You get your money back compared to the non-hybrid version whenever you sell it. As such, when you combine the higher resale, the better standard equiptment and the lower fuel costs, the hybrid comes out ahead in thems of Total Cost of Onership (TCO).
          Tuner Tom
          • 3 Years Ago
          @lne937s
          even so lets assume 8 years to break even....what luxury car owner do you know that keeps their car for 8 years? I'm just saying
        Brex
        • 3 Years Ago
        @Tuner Tom
        If you're looking for a fast ROI, buying a car is a bad idea. IOW, it's not an investment!
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