Ford has big plans for Lincoln. The luxury brand from Dearborn has been producing solid machinery as of late, but its vehicles often seem to get lost in the shuffle. The cars look too much like their Ford-branded siblings, and that means a major injection of new style is in order, and quick. That's just what Ford has in mind, and Lincoln will now have its own in-house design studio working right alongside the product development team.

Our friends at Autoline Daily got a sneak peak of the future styling and, while they can't reveal anything yet, say that Lincoln is moving into a design space of its own. The automaker will utilize fresh styling alongside Lincoln-specific interiors and powertrains. Autoline says that the new engine and transmission options will also result in huge jumps in fuel economy. New styling, upgraded interiors and more efficient vehicles? Sounds like a smart plan, and it shows that Ford understands that Lincoln needs help.

It's also worth noting that Ford recently announced a $1 billion investment into the improvement of the Lincoln brand. It seems we'll have Lincolns to get excited about in as little as three to four years.


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  • 90 Comments
      Brian Colvin
      • 3 Years Ago
      If only they would've done this with Mercury 5 years ago as well instead of pulling the plug........
      Doc
      • 3 Years Ago
      Just please bring back the continental with suicide doors please! please?!
        MAX
        • 3 Years Ago
        @Doc
        You can get aftermarket suicide rear doors for Chrysler 300's. Plus you get a HEMI
      kevsflanagan
      • 3 Years Ago
      When they roll out their new designs can they please have real names and not this silly MK crap? I can understand for internal memo preproduction crap but in the real world its rather silly. When anyone mentions Lincoln car as of late I'm left saying "Yeah the um.. Mk-sumthing..." give me a name to say darnit!
        Carlos Cruz
        • 3 Years Ago
        @kevsflanagan
        If you look at luxury vehicles, and their naming conventions, you'll find something really interesting. Lets take a look: BMW Aktiengesellschaft 1 Series (1M) 3 Series (M3) 5 Series (M3) 6 Series (M6) 7 Series X1 X3 X5 (X5-M) X6 (X6-M) Z4 Audi Aktiengesellschaft A1 A3 (S3/RS3) A4 (S4) A5 (S5/RS5) A6 A7 A8 TT (TTS/TT RS) R8 Q3 Q5 Mercedes-Benz Aktiengesellschaft A-Class B-Class C-Class CL-Class CLS-Class E-Class G-Class GL-Class M-Class R-Class S-Class SL-Class SLK-Class SLS-Class Acura MDX RDX RL TL TSX CSX ZDX See a pattern? and I missed Cadillac, Infinity and Lexus.
          transam
          • 3 Years Ago
          @Carlos Cruz
          At least those alpha-numeric names are somewhat differnt, Lincoln are all only one letter different, MKT MKS MKZ MKX and I havent a clue which name goes with which car without looking at their website. Also, the German cars have a logical progression with their names, 3 is lower than 5 which is lower than 7 and so on. Lincoln's base car is Z and top end is S, thats mixed up. What a mess.
          Carlos Cruz
          • 3 Years Ago
          @Carlos Cruz
          @transam Well, that explains BMW and Audi to a certain extent, but what about the logic in Acura or Mercedes Benz (from C-Class and its variants to SLS-Class and its variants.
          MAX
          • 3 Years Ago
          @Carlos Cruz
          The new 300 is really an all new platform that shares very little with the previous 300 or Mercedes. The Mercedes BS was added so Mercedes could charge royalties and for selling proprietary parts so Mercedes could steal from Chrysler. Yes, the 300 does have a Mercedes transmission(the worst part of the car) that is being replaced by the same ZF 8 speed world class transmission used in BMWs. When is Lincoln getting an 8 speed RWD or 9 speed FWD transmission like Chrysler is soon getting? When will Lincoln get V8 that gets 31mpg on the hwy like 2012 Chrysler 300?
      gtv4rudy
      • 3 Years Ago
      I hope when Lincoln rises from the dead they will return with some real spectacular looking models that would rival anything domestic or foreign. They should, I think start with just a few models and then add more as time goes on but please NO pickup trucks.
      Making11s
      • 3 Years Ago
      About time. This is exciting! I can't wait to see what comes out of there.
      • 3 Years Ago
      [blocked]
        Frank
        • 3 Years Ago
        You know, it's like the Roman Colosseum. When a car company is down or near extinction some people want to kick it or deride it and say "die already!". I saw this after the rape of Chrysler by Daimler. I saw it with the BR of GM. I see it now with Saab. I just con't get it. Why wouldn't an enthusiast want more, not less manufacturers?
      Turbo_S60
      • 3 Years Ago
      Im really hoping for some good things from Lincoln. There is no reason with the abilities Ford has that Lincoln cant be a success. I think even with some platform sharing they can be ok. They just need to share a basic architecture, but with enough different components to be unique to Lincoln to give it characteristics they deem important. Can use same engines and transmission just with different calibrations. Also how bout use some twin clutch transmissions. Have performance models with more performance like a RWD biased AWD system. Also I may be only one that thinks the MKS is a good looking car lol
      Dollar
      • 3 Years Ago
      Lately Lincoln cars have been so strangely styled ,what is with the designers?? Finally Cadillac has a unique style but Lincoln has been a dog in style . The sales have been bad for a few years maybe either dump it or get a new design team ?
      Paul P.
      • 3 Years Ago
      It will be interesting to see if Lincoln can pull off a significant transformation. I'm sure they can, but it's not going to work if they try to half-ass it. The luxury vehicle market is a tough place to be, as the economy is down and well-established competitors like BMW, Audi, Mercedes, and Cadillac already make excellent luxury vehicles.
      • 3 Years Ago
      [blocked]
      diablo000
      • 3 Years Ago
      I'm not a Ford or Lincoln guy, but it's about damn time that Lincoln got this sort of attention. They desperately needed it.
      Link2877
      • 3 Years Ago
      Wait, wait you're telling me they didn't have this before?
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