• Jul 15, 2011
Unless you've been living in tech-exile for the last 24 hours, you're undoubtedly aware of Spotify's launch in the U.S. The music streaming service has been going strong in Europe for the last two years and after a series of protracted negotiations with the music industry, Stateside audiophiles can finally get their all-you-can-eat fix by joining the service with free, $5 or $10 monthly plans.

Part of Spotify's revenue model is advertising, and Chevrolet has hopped in to be one of the services first supporters – and the only automaker to partner with the company at launch.

While that doesn't mean much from a music-consumption point-of-view, General Motors' place on the Spotify bandwagon is a clear indication that the automaker is actively interested in bringing new music streaming services to its vehicles. Spotify integration would be a huge leap forward and we wouldn't be surprised to learn that the forthcoming Sonic will be the first product from the General to incorporate the service. Full details about Chevy's partnership with Spotify in the press release below the fold, and hit up the Sonic's Facebook page for a free invite to the service.
Show full PR text
Chevrolet and Spotify Offer a World of Music to U.S. Fans

Exclusive automotive advertising partner for U.S. launch of Euro-based service


DETROIT – Chevrolet is offering U.S. music lovers access to Spotify, the award-winning digital music service used by more than 10 million Europeans.

As part of Spotify's U.S. launch today, the first 150,000 requests received through the Chevrolet Sonic tab on the Chevrolet Facebook page will receive an invitation to Spotify's free on-demand streaming of one of the world's biggest music libraries.

"Chevrolet continues to play a significant role in America's popular music culture as evidenced by the brand and vehicles being highlighted in hundreds of songs over the years," said Kevin Mayer, director of Chevrolet Advertising. "Supporting Spotify's U.S. launch resonates with Chevrolet's long-standing tradition of bringing U.S. consumers a new way to listen and share music."

Chevrolet is among Spotify's first U.S. advertisers and the only automotive brand to support the company's U.S. launch. The Sonic is the only subcompact car built in the United States.

"We are very excited to be bringing Spotify to the U.S., and to be working with partners such as Chevrolet towards our goal of making all the world's music available for everyone to enjoy, whenever they want it and wherever they are," said Ken Parks, chief content officer and managing director, Spotify, North America.


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  • 8 Comments
      dan1malk
      • 3 Years Ago
      The more I find out about the Sonic the more I like it... *...It's just and Aveo, It's just and Aveo, It's just and Aveo...* -Haha
      2 Wheeled Menace
      • 3 Years Ago
      I paid for this service yesterday and it sucks. All it is is a search bar with links to streaming music. Even pandora and last.fm ( both which are free and older ) allow you ways to find new music, browse by category, give you suggestions etc. They've got a good architecture, but the hype is overblown, for sure.
      MANARC100
      • 3 Years Ago
      I have been living in tech exile aparently. Never heard of Spotify. After a quick read it looks like something that i could care less about. Guess that explains my exile.
      Shannador
      • 3 Years Ago
      All this in an effort to distract from the fact that the only good sound to come out of anything in GM's lineup these days requires a V8 under the hood, preferably with an accompanying whine of supercharging.
      • 3 Years Ago
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        • 3 Years Ago
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      LoneWolf
      • 3 Years Ago
      I think it's great news, it works with Last.fm. Also, streaming music is always better than 90% of the radio stations.
      Jason
      • 3 Years Ago
      What are they going to do, stream it via OnStar?