• May 5, 2011
Fiat 500C for MillionTreesNYC – Click above for high-res image

Narrowing down the list of things for which New York City is known can be a daunting task, but its parks are arguably up there. Now the city is planning to plant a million new trees across its five boroughs over the course of the next decade, and Fiat has signed on to help.

As part of the MillionTreesNYC initiative, Fiat North America has donated eight 500C mock-ups with 12-foot pear trees planted in them to be installed along Canal Street and Avenue of the Americas. Eventually, the cars will be towed removed, after which the trees will be permanently planted, sans the Italian wheels. Feel free to read through the very short press release after the break.
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Fiat Helps 'Green Up' NYC

April 29, 2011 , New York - Fiat North America has contributed 12-foot pear trees that are temporarily planted in eight Fiat 500 cars through Sunday to participate in New York City Department of Parks & Recreation and New York Restoration Project's MillionTreesNYC effort. The cars line parts of Canal Street and the Avenue of the Americas. Once the cars are removed, the trees will have a permanent home.

Fiat's participation also is designed to mark the opening of its Fiat Gallery in the SoHo arts and fashion district, 18 Wooster St., and the unveiling of the Fiat 500 Cabrio, which occurred during the New York International Auto Show.


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    • 1 Second Ago
  • 11 Comments
      Ferris Macau
      • 3 Years Ago
      these will be covered with graffiti in a new york minute
      crzydavy
      • 3 Years Ago
      Things NYC is known for: - Wall Street Bail out criminals. - High pricing - Filthy Subways - Congestion Pricing. - Making Nissans your cop cars and taxis over Ford(who offered to build an assembly plant in Brooklyn)
        sethg@mac.com
        • 3 Years Ago
        @crzydavy
        1) Maybe 2) Yes 3) Yes but the subway moves a lot of people 4) There is no congestion pricing in NY 5) Ford's taxi entry was to be made in Turkey. It was Karsan who offered to build their car in Brooklyn.
      Termin8
      • 3 Years Ago
      Talk about a waste of money and time.
      • 3 Years Ago
      [blocked]
      • 3 Years Ago
      [blocked]
      Basil Exposition
      • 3 Years Ago
      How much is Fiat paying for this primo advertising space?