• Mar 20th 2011 at 7:02PM
  • 9
Hot Wheels 3D advertisement – Click above to view video after the jump

Hot Wheels teamed up with an Amsterdam-based company called Muse Digital to create a 3D commercial that can be projected onto buildings. In this case, Hot Wheels had Muse make them a 3D, computer-generated race between four of its iconic models.

The race was projected onto the side of the historic Sydney Customs House. So advanced are the projected 3D graphics that the building appears to get destroyed throughout the course of the race, as familiar orange track bursts through the walls and a number of other calamities ensue.

The video itself is pretty campy, but the technology behind it is seriously cool. Click past the jump to see the clip in its entirety.

[Source: YouTube via MotorworldHype]

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    • 1 Second Ago
      • 4 Years Ago
      Ok... that was awesome.

      Thumbs up to Hot Wheels.
      • 4 Years Ago
      I was in the production team that put this into place in Sydney. I was apart of the Audio crew.. It was simply amazing live!
      • 4 Years Ago
      They copied Ralph Lauren. Ralph Lauren already did that last summer with a fashion show. Way to be original...but not really
        • 4 Years Ago
        Um, this kind of display has been happening for years. Certainly, Ralph Lauren wasn't even close to first.
      • 4 Years Ago
      Woa! Makes me want to run out to Toys R Us... Very nice work Hot Wheels!
        • 4 Years Ago
        heck i got a collection of Hot Wheels man !!
      • 4 Years Ago
      Pretty slick. Imagine if the costs come down,you might see this coming to your town/neighborhood during Halloween and Christmas. Lots of potential.