• Mar 15th 2011 at 11:28AM
  • 8
At the recent Geneva Motor Show, a source within Mini revealed to Autoblog that the automaker will be bringing a new concept, dubbed "Goodwood," to the Shanghai Motor Show next month.

The Goodwood concept is a fully plushified, hand-wrought hatchback updo that pays hommage to not only the current Rolls-Royce headquarters on the Goodwood estate (hey, it's all in the BMW Group family), but also to the Rolls-Royce/Bentley glory years of bespoke treatments by the in-house Mulliner Park Ward department. Consider it a high-margin fluff job for present-day good-taste barometer nations like China, Russia, India, Abu Dhabi and Switzerland.

Coachbuilder Park Ward of London became a wholly owned part of Rolls-Royce/Bentley in 1939, while H.J. Mulliner & Co. was absorbed in 1961. Together these workers melded into one under the legendary Mulliner Park Ward bespoke umbrella. In 1998 when Rolls-Royce and Bentley were hewn asunder, Mulliner was eventually reconstituted under the Bentley brand as its bespoke group, while Park Ward lasted until 2002 at the end of the limited-run Rolls-Royce Park Ward extended-wheelbase model.

We're eager to get our hands on the official images and details sometime before the Wee Roller's debut next month. Should be rich.

[Image: Drew Phillips/AOL]

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    • 1 Second Ago
      • 4 Years Ago
      I'd rather see them spend more time and money on a high performance AWD/rear wheel drive edition. 300+ HP and race suspension bits. I'd pay a premium for THAT.
        • 4 Years Ago
        So basically you want a car that has absolutely nothing to do with the Mini nameplate or heritage of fun to drive FWD vehicles. Right...
        • 4 Years Ago
        You already have to pay a premium to get a Mini, so would you be paying a double premium?
        • 4 Years Ago
        Minis don't need rwd or 300hp engines to make them fun to drive, a small lightweight fwd car with an engine to give it a good hp to weight ratio is the formula that has worked since 1959 and I'm sure it will be staying for ever. Issigonis comment when he heard that John Cooper was going to take his baby racing "He's doing what with my car?".
      • 4 Years Ago
      I think they should seriously reconsider the name, even if it is only a one-off...
      • 4 Years Ago
      Something tells me it will be a small car!
      • 4 Years Ago
      Well, at least the name doesnt carry a "man" suffix.
      • 4 Years Ago
      The immature side of me wants to giggle at this name...
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