• Dec 24, 2010
2011 Dodge Durango - Click above for high-res image gallery

After years of nearly zero new products, Dodge dealers finally have something to crow about. The 2011 Dodge Journey, Charger, Durango, Avenger and Caravan are all hitting showrooms within a month or two of one another, giving dealers new products just as the auto industry is showing signs of recovery. But how does Dodge get the message across?

Automotive News reports that the marque is prepping a major ad push during the first quarter of 2011, including a return to the Super Bowl. Dodge brand CEO Ralph Gilles reportedly notified dealers that the automaker plans to flood tier one with promotions, with heavy local ads dependent upon sales volume. Gilles is telling dealers about the company's marketing plans in part because he hopes dealers will order more vehicles. The CEO points out that early Durango and Charger orders are very strong, but other new products are lagging behind.

A flood of ads is just part of Dodge's plan to increase showroom traffic. The automaker is also working with Automotive Lease Guide to help maximize residual values. Higher residuals means more affordable lease prices and an improved brand reputation, but Dodge will need to resist the urge to dump its new products into fleets for the plan to work. Dodge is currently leasing only five percent of its vehicles; well below the industry average.




[Source: Automotive News – sub. req.]


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    • 1 Second Ago
  • 17 Comments
      • 4 Years Ago
      With one of its best line ups ever, Dodge, as the performance brand at Chrysler, is back with a vengence. As someone noted, with it's synergy with Fiats performance heritage with such brands such as Ferrari and Masarati, Dodge is set to unleash a tidal wave of exciting product as only Dodge can on our market. LOOK OUT WORLD!
      Most folks know Dodges long history of superior performance, leading edge styling and quality products. Dodge has done very well with its recient products with minimal exposure in the media, so it's about time to let the world know that it's never been more opportune to move up to an exciting Dodge and forget boring. HAPPY NEW YEAR, WITH ATTITUDE!!
      • 4 Years Ago
      This is good news. Dodge cars deserve to sell profusely. Every other car on the American road should be a Caliber, Journey or Avenger.
        • 4 Years Ago
        No every other car on the road should be a Challenger, Charger, or Durango. :) But seriously, if it was then it would be boring, and Dodge would get complacent with that many sales. I hope they sell enough to be profitable but still stay hungry and keep improving themselves.
        • 4 Years Ago
        Quite, Frank :)
      • 4 Years Ago
      Proud of dodge they are really shining working with what they got just wait till 2014 it will be a totally different company on top of the game
      • 4 Years Ago
      Um, still a Dodge.
        • 4 Years Ago
        Maybe if the Durango was less attractive, cost $30,000 more and had a Mercedes star on the hood, you'd sign up? It seems many people confuse snobbery and prejudice with intelligence.
      • 4 Years Ago
      They really got a winner with this one.
      sneakyd
      • 10 Months Ago
      Foreign cars!
      • 4 Years Ago
      Hey, I love the GM triplets, but this thing just flat blows them away. Wait I could have it in a V8? Sorry GM.

      Since this would not be my daily driver, I want ALL the goodies. The smallest HEMI (5.7) would do just fine. The perfect family (5) hauler for NJ to Miami or the Finger Lakes in the summer.
      • 4 Years Ago
      I truely love the looks of the Dodge truck, and now the Durango as well. Unfortunantly I live in upstate New York where road salt is a way of life. If you examine any five year old Dodge here ypou will find that the Dodge brand seems to have a lot more rust than either Ford of GM. In fact, the rust problem is so bad here for Dodge, it is recognized by most street kids, let alone potential buyers. If you keep a vehicle more than five years in Upstate New York, you DON'T want a Dodge. Even aftermarket rustproofing will not save 'em. Yes, other brands rust as well, but not nearly as fast or as much. If you doubt it....look for yourself.
        • 4 Years Ago
        It's Me...I hope you're right. I by no means would like to see Chrysler fail. My son-in-law just bought a new 2011 Ram Quad Cab 4X4. I really hope it doesn't look like some of the 2005's I see with rotted out door bottoms. You sound like a person with an interest in the company, so I hope you aren't just trying to counter a negative observation with a bunch of wind up an old man's boxers. Time will tell..........
        • 4 Years Ago
        Bob - while I can't necessarily dispute your observation/experiences I CAN definitively say that rustproofing processes & standards employed on Chrysler products are no less robust or effective even in the worst conditions (I'm a former upstater myself).

        Recall that Chrysler has been in a state of transition (and neglect) for several consecutive yrs now given Daimler, Cerberus, and then early-Fiat/pre-bankruptcy mismanagement and it's quality (rustproofing process included) has suffered. BUT I absolutely insist that you recognize current/upcoming Chrysler product v former yrs product is an apples & oranges comparison...

        Stay tuned - good (great IMO) things are coming from the new, new Chrysler ; ) Problem is surviving until then...and I can assure you from first-hand experience that if they fail it won't be for lack of trying. Furthermore the Italians are MUCH better partners for us than those arrogant Krauts ever could've been!

        Ps merry Xmas all
      • 3 Years Ago
      I still don't like the idea of Dodge putting the "cross hairs" truck grill on the Charger?
      Everything else on the car hints at the original from the late 60's, like they did with the Challenger. I would have gone out and pre-ordered one IF it didn't look like a Dodge Ram from the front. Good nose for a blocky truck or van but not on this car; makes it look more like the goofy Dynasty from the 1990.
      • 4 Years Ago
      I can't wait till Dodge makes a multi-air hybrid of the Durango! :D
      • 4 Years Ago
      Such a great looking truck like that will bring definitely bring people in the showroom door including my wife and I - even though she works for the competition.


      I am surprised Dodge doesn't have piles of pre-orders already on the books or they are doing a really great job of keeping it quiet.
      • 4 Years Ago
      That Durango is just plain sweet.... gorgeous vehicle.
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