• Oct 11, 2010
Aston Martin Cygnet – Click above for high-res image gallery

Niche automakers like Aston Martin are facing increasing difficulties with our overcrowded planet. On the one hand, emissions regulations are tightening, forcing automakers to reduce their carbon footprint across their range. On the other, big GTs like those that Aston builds, svelte though they are, are becoming increasingly inconvenient for navigating crowded city streets. Aston's answer to both these problems is the Cygnet, and it's just been announced for production.

The city car shown until now in concept form is based heavily on the Toyota iQ, but in Cygnet form will be hand-assembled at Aston's factory at Gaydon in Warwickshire, England, alongside the company's Grand Tourers. Production is slated to begin next year in 2011, with pricing and specifications due to be announced later this year. Official announcement in the press release after the jump, updated high-res image gallery below.



[Source: Aston Martin]
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ASTON MARTIN CYGNET CONFIRMED FOR PRODUCTION
Innovation, Luxury and Individuality
  • Aston Martin Cygnet to become a production reality in 2011
  • Designed and built at Aston Martin's Gaydon headquarters
  • An Aston Martin tailor fit solution for the city offering luxury and individuality
Gaydon, 11 October 2010 - Aston Martin is pleased to confirm that the Cygnet luxury city car – originally shown as a concept car in March - is to go into production in 2011 at the company's Gaydon headquarters in Warwickshire.

The Aston Martin Cygnet is a city car that sets a new benchmark for compact luxury, building upon nearly a century of experience building high performance sports cars, luxurious long-range grand tourers, and extremely competitive racing machines.

Cygnet demonstrates Aston Martin's commitment to innovation and integrity.

"It is time to think differently. Aston Martin is honest and we don't make compromises" says Aston Martin CEO Dr Ulrich Bez.

"Whatever we do, we do right. If we do performance, we do performance; we don't downsize or compromise our sports cars. The Cygnet needs to satisfy the demands of emissions and space. It is a car without compromise, just like every other Aston Martin.

"Our customers need a small car for urban and city use, and they want the right tools for the right job, to downsize creatively without compromising intelligence, artistry and personality."

Cygnet expresses a simple but fundamental idea: in the modern city, scale equates to speed and freedom. At just three metres long, the Cygnet gives the driver a new dimension of freedom, able to slot into gaps in traffic, exploit the smallest parking spaces, consume the least fuel and emit the lowest emissions, all while delivering exceptional levels of quality and comfort.

"Cygnet is small but luxurious, an Aston Martin tailor fit for the city," says Marek Reichman, Aston Martin's Director of Design. With an almost unlimited palette of materials, colours and textures, each hand-finished Cygnet will be truly unique, a personalised space within the city. "Luxury is not constrained by scale."

Cygnet is a product of Aston Martin's unrivalled experience in craft, technology and design. The future city will present a very different luxury brand landscape, as social change and legislation increases the division between urban and anti-urban product categories. With the Cygnet, Aston Martin will be at the forefront of these changes, ensuring the company's enduring brand image will continue to prosper in new market conditions.

Dr Ulrich Bez continues: "The Cygnet is designed to support our sports cars by providing a greater degree of freedom in the urban context; it is a very special car, a premium but compact package with heart, soul and personality."

The Cygnet, a tailor fit solution for the city, will help drive Aston Martin into the future. "This car is reality; Cygnet is the natural choice for those who want a premium, bespoke commuter car."

Further details on the Aston Martin Cygnet including pricing and specification will be announced later this year. The Cygnet will be the eighth major production car Aston Martin has introduced at its state-of-the art factory since 2004, offering further evidence of the company's ongoing commitment to British manufacturing, backed-up by a dedicated local workforce and supplier network.


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    • 1 Second Ago
  • 51 Comments
      • 4 Years Ago
      A total disgrace to the Aston Martin name as well as of the buyers of marque. Once you leave British ownership....this crap happens.
      • 4 Years Ago
      NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
      • 4 Years Ago
      I would say that this is a good move for Aston Martin! What's wrong with one more microcar?

      “It is time to think differently,” Aston Martin CEO Ulrich Bez said in the announcement. “Our customers need a small car for urban and city use, and they want the right tools for the right job, to downsize creatively without compromising intelligence, artistry and personality.”
      • 4 Years Ago
      Cute. I know everybody's saying Hayabusa, but I say do a small diesel. If only the Merc 2.2L CDI could fit.
      • 4 Years Ago
      I have seen all the news about this car before, but seeing this picture make me think....this totally rocks!

      I would love one of these!

      thought the side profile makes me laugh a little bit...just like everytime I see a Smart FourTwo...hehe...look at that care...hehe
      • 4 Years Ago
      Ferrari Fiat 500 is more like the design better here.
      • 4 Years Ago
      Americans - and many young people - won't understand a car like this. They won't understand that cars such as this appeal to the eccentrics among the wealthy upper classes among the British, who have bought specialist coachbuilder luxury small cars like this in years before based on common-or-garden machinery. Cars like the various incarnations of the Wood & Pickett Mini (John Lennon drove one as did Mary Quant) and the Tickford Metro, built by Frazer Coachbuilders and Tickford, Aston Marton's engineering subsidiary.

      I say well done Aston, thanks for diversifying and pushing the boundaries of generally accepted automotive norms. Keep it relatively exclusive and the Cygnet will line private and public collections for generations to come.
        • 4 Years Ago
        "Did you happen to read my entire post?"

        Sure, you were bleating about how incredibly forward-thinking Aston is for pushing boundaries by, um, repeating a 30-year-old marketing technique for nitwits with more money than brains, or something.
        • 4 Years Ago
        Gas here is 3 dollars a gallon. You? That's the difference. If gas was 6 bucks or more here people would be FORCED to drive silly little cars like this too.
        • 4 Years Ago
        "Oh, as a young American, I do get it. I believe it is the Baby Boomers who were raised on muscle cars and entitlement, not on conservation and urban renewal, who will not get it."

        +1 from this 24 y/o American.
        • 4 Years Ago
        Well stated, Bloke. This is a pretty awesome way to enjoy the Aston Martin "lifestyle" in day-to-day dense urban traffic - where all the power in the world won't help you fit bonnet first into a parallel space - while the real Aston is garaged until the weekend. (Oh, as a young American, I do get it. I believe it is the Baby Boomers who were raised on muscle cars and entitlement, not on conservation and urban renewal, who will not get it.)
        • 4 Years Ago
        "Sure, you were bleating about how incredibly forward-thinking Aston is for pushing boundaries by, um, repeating a 30-year-old marketing technique for nitwits with more money than brains, or something."

        And I'm sure most of the world is grateful they're not all subjected to constant rehashings of a Ford F-150.
        • 4 Years Ago
        @Bloke "I say well done Aston, thanks for diversifying and pushing theboundaries of generally accepted automotive norms. Keep it relativelyexclusive and the Cygnet will line private and public collections forgenerations to come."

        You do realize that this is nothing really more than a rebadged iQ,right? ...Aston isn't exactly pushing any envelope here. It'snothing more than what Neiman Marcus is doing with a $75K Camaro. Dressing it up, put some nicities in & on it, and charging quite a bitmore.

        Also, these city cars are "generally accepted," it's just it is a FARCRY from what Aston Martin usually produces. When MB wanted to getinto the city cars, they built/acquired SMART (I don't consider the A&B classes the same as the fortwo).

        As an auto enthusiast, I have zero issue with these sorts of cars. Sure they can (and usually do) look funny in general, but I understandthe point of them, I personally would just never drive one, I wouldgive up coffee to afford the gas before I'd drive one of these. Theymake perfect sense for the right kind of buyer. However, Aston Martin making one when they only make $100K+ pricetagged sports cars, doesnot make the most sense.

        Cheers! Now go to Happy Hour since your Monday is now over!
        • 4 Years Ago
        "When MB wanted to getinto the city cars, they built/acquired SMART"

        Wrong. Daimler set up a joint venture with Swatch and created MCC, which became a subsidiary company of Daimler wholly when they subsequently bought out Swatch's share and changed the name to Smart (the same name as the brand name used on the original City-Coupe).
        • 4 Years Ago
        @MajorGeek,
        Except that these tiny cars aren't necessarily that much better in fuel economy. The smart, for example, is rated 33 city and 41 highway. Certainly good but not that good compared to some other larger vehicles like hybrids.

        Maneuverability on tight/narrow and/or congested streets (more often found in European cities) is where more of the appeal might be.

        The appeal here would be the quirkiness and Aston Martin name.
        • 4 Years Ago
        What I don't understand is ugly. There were infinite design possibilities for AM and they sign of on this?!? And the argument that if famous people drove one, it's definitely okay for regular folk is well, lame.
        • 4 Years Ago
        Hey... Spice Girl... before you go quoting Wikipedia and misreading my post again... read the whole article... MB (Sorry Daimler-Bnez)... joined/acquired SMART with a major purchase in the stake of the company... and then it goes on to discuss the A class etc...

        And regardless of urbanites and the target market of the Cyg, it's still an awful thing for Aston Martin to do. Period. It completely takes away from what made AM so successful, it goes against their tried and true products.

        You are over thinking everything too much. Stop defending AM trying to cater to certain high-end buyers that they already have by, again, RE-BADGING an iQ. It's that simple, they didn't create a new car, they re-badged a city car, they didn't develop a new car, they didn't manufacture and design a new car, they just added some hollywood make-up.

        • 4 Years Ago
        "Hey... Spice Girl... before you go quoting Wikipedia and misreading my post again... read the whole article... MB (Sorry Daimler-Bnez)... joined/acquired SMART with a major purchase in the stake of the company... and then it goes on to discuss the A class etc..."

        Don't judge others who post here by your own standards - in other words, talk to people more familiar with the European automotive industry than you are. Or should I refer to you as a trailer trash hick?

        "And regardless of urbanites and the target market of the Cyg, it's still an awful thing for Aston Martin to do. Period. It completely takes away from what made AM so successful, it goes against their tried and true products."

        You still don't get it!! This isn't the first time that AM has dabbled in projects such as this. But here's the rub: what Aston Martin understands (and ignorant American males do not) is that eccentricity is an integral and often untapped part of the British upper classes. Did the Tickford Metro go against AM's previous products? Of course, but it remains a worthwhile project. Now, whether the market still exists for these projects to the same degree as it did in the 1960s and 1970s remains to be seen, and since the Cygnet is highly unlikely to be sold in the States, the whole thing remains a moot issue to Americans.

        "You are over thinking everything too much. Stop defending AM trying to cater to certain high-end buyers that they already have by, again, RE-BADGING an iQ. It's that simple, they didn't create a new car, they re-badged a city car, they didn't develop a new car, they didn't manufacture and design a new car, they just added some hollywood make-up."

        I'm not over thinking or defending anyone. This is no different to rebadging a Mini, a Metro or a Capri, as has taken place by British coachbuilders in the past. Nobody's said anything about developing a new car. It's a COACHBUILT product of an existing mainstream car by the very same token as the W&P Mini was - DO YOU COMPREHEND? ARE YOU READING ME LOUD AND CLEAR? Good God, another Americanised Pilkington to deal with.
      • 4 Years Ago
      Look. The smart survive. Aston Martin has to do this to meet Euro Emissions standards. and to meet standards sometimes you have to lower your own. This will not affect Aston as a brand. But for all the people hating it. GET OVER IT. Aston is independant. Where as Lamborghini (who is owned by Audi) is safe because audi sells enough frugal cars to get over this. Same for Ferrari (Fiat) They have to lower the emissions across their range or they wont be around. So Kudos to them for having the balls to bring out this vehicle. so they can continue to sell us the beautiful emotional vehicles we have come to know and love. And if i must say. This car isnt bad looking. Not at all. Id have this in the states over Scion's IQ.
      • 4 Years Ago
      This thing just makes me laugh... it's looks like a devilish turd.

      • 4 Years Ago
      The photoshopped pictures of this car with the color-matched owners are really, really bad!
      • 4 Years Ago
      Stop the whining. Its a smart move by Aston to avoid ridiculous regulations about gas mileage and emissions. Would you rather them put a small 4 cylinder in their regular cars???
      • 4 Years Ago
      I think it looks nice for a eco-car.
      as for the complaint of "what was Aston thinking?!" well, they were thinking..."how can we make our most popular vehicles while emission standards are constantly increasing? how about we design a eco car so we can do our part and help save the exotic/muscle car niche"

      its silly for people to dislike this just because its a Aston Martin. if anything, I like that they are thinking outside of the box. I'd take one over a Smart
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