• Oct 7, 2010

2011 Ford Fiesta at SEMA – Click above for image gallery

We've only just gotten over our jet lag from the Paris Motor Show, but there's no stopping the yearly auto expo schedule and the aftermarket insanity that is the annual SEMA show is just around the corner.

This year's show will see the Ford Motor Company continuing to make a lot of noise with its effervescent little subcompact juggernaut, the Fiesta, along with a string of debuts planned from various tuners. But that isn't stopping the Blue Oval from bringing a little heat of its own to the Las Vegas show floor, including a concept car that features a 350-horsepower 2.3-liter four-pot (a bored-out version of the production 2.0-liter EcoBoost engine) and a slew of off-the-shelf Ford Racing Performance parts.

Also on the floor will be a series of other Fiesta showcars including models put together by 3dCarbon, H&R Springs, FSWerks and Steeda Autosports, among others.

We'll be on-hand to capture all the zaniness that is SEMA from November 2 through November 5, so stay tuned. While you're waiting, however, be sure to check out our gallery below and Ford's official release after the jump.


[Source: Ford]

Show full PR text
Ford's hot-selling Fiesta to make 2010 SEMA debut, put small car style, performance on the map


• Ford Fiestas will take center stage on the Ford stand at this year's SEMA (Specialty Equipment Market Association) show, to be held Nov. 2-5 at the Las Vegas Convention Center

• Ford Fiesta provides the perfect platform for customers and aftermarket companies looking to express themselves in a fun, unique way. Owners have already begun customizing their Fiestas with graphics and accessories available through Ford, and SEMA takes that customization to the next level

• The all-new Ford Fiesta features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers' expectations. With 15 available class-exclusive features and technologies and best-in-class highway fuel economy of up to 40 mpg, Fiesta brings efficiency and convenience together in one package


Dearborn, Mich., Oct. 7, 2010 – People love to modify small cars, so it's no surprise that consumers and aftermarket companies are eager to get their hands on Ford's hot-selling Fiesta, set to debut at this year's SEMA (Specialty Equipment Market Association) show in Las Vegas Nov. 2-5.

"The Fiesta is one of those vehicles that resonates with everybody – especially with the younger market. Whatever you're into, it works," said Melvin Betancourt, Ford specialty design manager. "It lends itself to a lot of different themes. It's a perfect fit for the aftermarket and for customers who want to express their personality."

"SEMA offers the perfect opportunity to showcase all the different ways the personalities of the Fiesta can be expressed," said Sam De La Garza, Fiesta brand manager.

"It really shows how Fiesta can be accessorized and how this canvas can be altered to meet many different customer wants and desires," De La Garza said. "SEMA represents a special opportunity, because we can show off unique designs that other companies have created. It's not just Ford coming to the table. It's other companies interpreting what Fiesta is, and bringing their own style to the Fiesta launch."

Customization is something already familiar to Fiesta owners. Ford Custom Accessories offers almost anything an owner would need to put a creative touch on Fiesta or give the car even more functionality. Accessory options include exterior or interior design items such as an illuminated gear indicator shift knob and rear spoiler, even a kayak carrier to haul outdoor gear. Customers also can order a body-side tattoo, or choose from one of 18 available graphics to put their own mark on Fiesta.

"Small cars are unique in that people love to modify them, whether it's the exterior, interior, or even performance parts," De La Garza said.

Ford Racing Performance Parts is putting its own spin on a Fiesta at SEMA, outfitting a concept Fiesta in a way that is sure to get the hearts of high-performance enthusiasts pumping. The Fiesta will have a production-based 2.0-liter EcoBoost™ engine, enlarged to 2.3 liters to pump out 350 horsepower.

"The goal of our 350-horsepower Fiesta is really twofold – first to reinforce Fiesta's fun-to-drive nature with an extreme version that captures the attention of the influential enthusiast, and second, to introduce the Ford Racing/EcoBoost connection in a way that's unexpected and outrageous," said Mickey Matus, Ford Racing Performance group marketing manager. "In both cases, we're targeting the discriminating performance enthusiast with our message. After all, they are the people others rely on for automotive expertise and recommendations."
The car comes equipped with several Ford Racing Performance Parts options that are currently available at www.fordracingparts.com. A short-throw shifter offers more precise shifting, while a Ford Racing exhaust gives off a deeper, throatier exhaust note. Also available are 17-inch wheels that are cast-aluminum and painted in charcoal gray.

Additionally, the car features Brembo brakes that offer the ultimate in stopping power, and Ohlins dual-flow valve dampers that deliver comfort and agility.

Ford Racing's Fiesta will arrive in all-blue, pristine condition, and will be painted by a renowned artist during the show with the intention of auctioning the car in the future to benefit the Juvenile Diabetes Research Fund (JDRF).

Other Ford Fiesta project vehicles showcased at this year's SEMA show include:

2011 Ford Fiesta by Ford Vehicle Personalization
The Ford Vehicle Personalization Fiesta uses green accent colors on the wheels and grille to set off the unique car, which is equipped with a four-piece body kit. A new interior package debuts, featuring white-and-black seating surfaces, door trim inserts, steering wheel and interior components. It also comes with a newly developed side graphic – an evolution of the tattoo graphic that is currently available.

2011 Ford Fiesta by Universal Technical Institute This unique Fiesta from Universal Technical Institute offers a custom DuPont paint job and an Air Lift full digital suspension. A custom roll cage and Status racing seats make it track-ready, while Baer brakes and 18-inch wheels and tires provide upgraded performance.

2011 Ford Fiesta by 3dCarbon
3dCarbon's Euro Series Fiesta makes a bold statement with race-inspired styling, which includes 3dCarbon racing stripes, window films and rear roof spoiler. A four-piece body kit consists of an aggressively sculpted front air dam, aerodynamic side skirts and a rear lower skirt accented with black trim.

2011 Ford Fiesta by L&G Enterprises
L&G Enterprises has created the digital Fiesta, which shows off circuit board-inspired graphics on the exterior. Complete with a lowered and more aggressive stance, the Fiesta also has a new exhaust and air intake. Inside are carbon fiber accents, highlighting a sleek black interior with integrated iPad command center.

2011 Ford Fiesta by H&R Springs
This Fiesta by H&R Springs makes a style statement and demonstrates the versatility of Fiesta with several interior and exterior modifications. A color-matched body kit and large rear wing, along with European hood vents offer style and functional benefits. A graphics wrap around the car shows off a high-tech look, playing on the nature of Fiesta.

2011 Ford Fiesta by Steeda Autosports
Steeda Autosports is putting a Fiesta on display that has serious handling and performance upgrades for enthusiasts. A short-throw shifter and cold air intake developed by Steeda up the performance level. Additionally, tuned front and rear lowering sport springs, retuned dampers, antiroll bars and a front strut tower brace provide what enthusiasts are looking for in a high-performance car.

2011 Ford Fiesta by FSWerks
FSWerks is showing its appreciation for the all-new Fiesta with a complete line of high-performance parts. Features on the SEMA vehicle include FSWerks-developed cool flow air intake system and race exhaust, along with stress bars. Other modifications include a body kit, Continental ExtremeContact™ DW tires and Aristo Noble two-piece wheels.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 16 Comments
      • 4 Years Ago
      The base model is too expensive. The car will be discontinued in 3 years.
        • 4 Years Ago
        Yes, $13,000 is a total rip off.
      • 4 Years Ago
      And yet the general public will never have a chance to buy probably 90% of the stuff shown at SEMA. Oh yay, more vinyl decals. Whoop de doo. These manufacturers need to knock off the far out concepts and start showing off stuff they have at least some chance of actually producing. Don't show me a 350 HP Fiesta and then release a turd with a body kit and graphics. C'mon Ford. Ecoboost... 3 door... should have been available at launch!
        • 4 Years Ago
        Epic agree.

        A 3 door would sell me on this car. I already like it in 4 door trim, but 4 doors in a car smaller than say.. a Toyota Corolla looks ridiculous to me.
      • 4 Years Ago
      No surprises here. The Fiesta has the potential to be a great car for the market but not yet. Americans need to adapt. Plus I'd rather wait for better tuners and modifiers to come along and make some nice parts/accessories for the Fiesta, not a DUB edition anytime soon....although the DUB Mustang wasn't that bad.
      • 4 Years Ago
      The Fiesta is a contender for the first SEMA Award to be presented this year in Las Vegas. Do you think it will win the Hottest Vehicle category? Vote at http://www.facebook.com/sema.org or at http://www.sema.org/challenge
      • 4 Years Ago
      The 3 door models are proportioned so much better.
        • 4 Years Ago
        I used to be indifferent to all the clamoring for a 2 door, but it does look good, and judging from all the Accent 2-doors around me, I think it could sell.
      • 4 Years Ago
      Leave it to Ford to copy someone else's SEMA entry from three years ago:

      http://www.automobilesreview.com/pictures/vw-thunder-bunny/
        • 4 Years Ago
        I don't get it, what's the same?
      • 4 Years Ago
      350hp + Fiesta = OH #$&%!
        • 4 Years Ago
        Be great for driving down winding roads with all that torque steer.
      • 4 Years Ago
      This car is absolutely beautiful.......perfect!
      • 4 Years Ago
      Are they teasing you guys in the US with Euro-spec Fiesta? (See the fog-lamps.)
        • 4 Years Ago
        I wonder how many Fiesta fans are going to be swapping those ass ugly US-only fog lamps out for the euro ones?
    • Load More Comments