• Sep 17, 2010
Test drive the 2011 Ford F-150 – Click above to enlarge

Ford is ready to show off the 2011 F-150... in fact it's so excited about it that it wants you to drive one (or four) before the truck arrives in dealer showrooms. The F-150 is receiving a slew of new powertrain options, including the all-new 3.5-liter EcoBoost unit. The twin-turbocharged. direct-injection V6 mill is capable of great power numbers and is rumored to come in around the 400 mark for both horsepower and torque. Also making their debut in the 2011 F-150 are the 3.7-liter V6 base engine, the 5.0-liter V8 and the top-of-the-line 6.2-liter V8 for the Platinum edition truck.

Ford is taking a fleet of trucks on a whirlwind tour around the country and expects to put 20,000 butts in the driver's seats. The Built Ford Tough Roundup is going to kick off in Texas on Saturday, September 25th, 2010. It will then make a great big convoy across the USA as Texas gives way to Maryland, Georgia, Florida and finally California. All those stops will be hit before the 2011 Ford F-150 checks its on-sale date off the calendar.

If you are interested in checking out these updated trucks for yourself, you can register online at DriveF150.com. If you are on Facebook (at this point, who isn't on Facebook?), you can sign up by going to Facebook.com/FordTrucks.

This is a great way to give consumers a sneak peak at a new product before it's for sale. If you plan on going, make sure you get in line early for the EcoBoost, 5-point-0 and the big 'ol 6.2 because those waits are bound to be just a bit longer than the those for the 3.7-liter.

[Source: Ford]
Show full PR text
FORD TO PUT THOUSANDS OF CONSUMERS BEHIND WHEEL OF 2011 F-150 ECOBOOST MONTHS BEFORE ON-SALE DATE
  • Ford will put thousands of people behind the wheel of the new 2011 Ford F-150 months before the vehicle arrives in dealer showrooms
  • Login to download images.
  • Thousands of people will have the opportunity to test drive the new 2011 Ford F-150 months before it arrives in dealer showrooms so they can see for themselves how the all-new powertrain lineup performs and how the truck stacks up against the competition
  • Built Ford Tough Roundup drive program will travel to seven cities – Dallas, Houston, Detroit, Atlanta, Orlando, Los Angeles and Aberdeen, Maryland – between now and November
  • 2011 Ford F-150 features the most extensive powertrain overhaul in the 62-year history of F-Series, with four new engines including a new 3.5-liter EcoBoost™
  • Consumers may sign up for the drive program by visiting www.driveF150.com
DEARBORN, Mich., Sept. 17, 2010 – Ford will put some 20,000 people behind the wheel of the new 2011 Ford F-150 months before the vehicle arrives in dealer showrooms so they can see for themselves how its all-new powertrain lineup – including the much-anticipated 3.5-liter EcoBoost – performs and how F-150 stacks up against the competition.

The Ford EcoBoost engine will be available in 90 percent of the 2011 Ford F-150 lineup.

The Built Ford Tough Roundup, a comprehensive drive program for consumers, fleet customers, and dealership sales staff, will travel to seven cities throughout the country between now and November. Additionally, Ford will offer drives of its full car and truck lineup to fair-goers at the State Fair of Texas in Dallas next month.

"We know that once people get into the 2011 F-150 and experience the four new engines that they're really going to be sold on them. Some of our dealers had a chance to drive it and one constant feedback was 'Wow!'" said Mark Grueber, F-150 Marketing manager. "Customers tell us they're really impressed with the specs of the new engines – including best-in-class horsepower, torque, trailer tow and fuel economy – but they want to get behind the wheel and compare it with the competition."

Participants who sign up for the drive experience at www.driveF150.com will be able to test drive the new 2011 F-150 and compare the power to competitive vehicles in an acceleration drive, which is set up like a drag race. They'll also be able to see for themselves how the EcoBoost engine performs towing a trailer.

From this site, consumers can "share" the link on Facebook and write about it on their wall. Additionally, the public registration link can be accessed directly through Facebook at: www.facebook.com/fordtrucks.

"It's a great opportunity for people to experience how the new F-150 compares to the competition in back-to-back drives and do things they would not be able to do easily in a dealership test drive," said Grueber.

In addition to the drive activities, there will be plenty of information on display with product experts on hand to answer questions, as well as activities the whole family can enjoy including a remote-control F-150 SVT Raptor race course and a bounce house for the kids.

The first drive event will be held in Dallas at Texas Motor Speedway on Sept. 24-25. Other cities include Houston, Atlanta, Orlando, Los Angeles and Aberdeen, Maryland. For a complete listing of dates and locations, please visit www.driveF150.com.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 24 Comments
      • 4 Years Ago
      Nice.
      • 4 Years Ago
      400+hp with 400+ ftlbs out of a North American 3.5L V6? I'll believe that when I see it. I also want to see the horse as they seem to be getting a lot smaller these days.

      The 4.8L V8 in our company Savana is supposed to have 276 hp and it probably does, miniature horses that is.
        • 4 Years Ago
        400hp/tq is a fairly normal output number from a 3.5L turbo motor.

        To put it in perspective, there are a number of 2.0L turbo motors out there that will spit out ~250hp/250tq
      • 4 Years Ago
      C'mon Ford, get these things out there quick so people can go ahead and start wrecking them. Ecoboost V6 Fox body and SN-95 swaps, here we come.
      • 4 Years Ago
      Maybe I speak too quickly...I had read repeatedly that there was consideration to offer the turbo 4 in this truck as a fuel economy option...
      • 4 Years Ago
      the base V6 is what I'm waiting for. 300hp is great for my needs and my manhood doesn't require the EB lol. Why is Ford waiting until November to release this? Figures, the one vehicle I'm going to actually buy and they don't pull the "new MY in August" stuff. Or maybe I'm just really impatient.
      • 4 Years Ago
      They need to do this in the midwest.
        • 4 Years Ago
        It would seem like maybe St. Louis, Kansas City or Denver would have more interest than Aberdeen, MD. What would it have cost to put at least one stop in Missouri, Kansas, or, to show off the performance in elevation, Colorado? I wonder how the venues were chosen. Orlando and Los Angeles over farmlands and elevated terrains?!
      • 4 Years Ago
      No locations to test in the Midwest. Boo!

      I'm not on Facebook and damn happy I'm not.
      • 4 Years Ago
      TMS is in Dallas?

      Since when?

      http://en.wikipedia.org/wiki/Texas_Motor_Speedway

      Might wanna correct that Ford before you piss off alot of people from native city of Fort Worth....you know....where the track is ACTUALLY located.
        • 4 Years Ago
        And Auto Club Speedway is in Fontana, CA... not Los Angeles... not even in the same county.
      • 4 Years Ago
      Looks like Ford took the enthusiastic and cool way.
      • 4 Years Ago
      Awesome!
      • 4 Years Ago
      I know the 3.7L is great--but will it be as durable as the old Canadian Essex 4.2L? Somehow I doubt it.
      • 4 Years Ago
      I'm sure there are plenty of sceptics out there, especially in Texas which is why there are two dates in Texas. That and the fact that Texas is the biggest market for the F-150 and trucks in general. It will be really interesting to see what they think about the V-6 but more interesting to see if they actually buy it because when it comes to trucks don't mess with Texas.
        • 4 Years Ago
        Yeah, that should be skeptical, with a 'k'. I thought that looked as weird as a Nissan Juke!
        • 4 Years Ago
        I'm a Texan. I know they will sell the hell out of them. You know they will sell the hell out of them. It's an F150. In Texas. Can't lose.
    • Load More Comments