• Aug 5, 2010
Chevrolet Spark Woody art car – Click above for high-res image gallery

At some point in history, the notion of having a wood-lined automobile went from the pinnacle of awesome to the depths of loathsome. We're guessing that demarcation falls at about the same point in time when automakers stopped using real wood and started gluing vinyl recreations to the sides of vehicles that were an affront to cool to begin with. If you need proof, please direct your attention to any number of woody Chrysler PT Cruiser models or, if you're of stouter stomach, the self-proclaimed Chevrolet Spark Woody Wagon art car pictured above.

Chevrolet UK decided to wrap one of the company's diminutive people movers in wood-grained Di-Nocto harken back to the company's American, youthful roots – or at least that's what the press release says. If that's not enough to send your head spinning, take a good close look at those tires. Yup, they're wide whitewalls.

The company has rolled out a few different one-off art Sparks so far, and plans to keep it up with a new British Touring Car Championship inspired version set for an unveil later this month. We're guessing that one will strike our fancy a bit more than the trans-generational pastiche above. Hit the jump for the press release and make sure to check out the large high-res gallery below – but perhaps you'll want to pop a few Tums first.



[Source: Chevrolet UK]

Show full PR text
WOODY GOOD SPARK WAVES HELLO!
04/08/10

* Chevrolet unveils Spark Woody Wagon art car
* One-off created to coincide with Boardmasters festival
* Continues European 'Art Spark' theme
* To feature at Paris Motor Show

Surf's up dudes – and here's the proof! Chevrolet, the manufacturer behind the market-leading 5-Year Promise aftercare package, has pulled the wraps off a one-off special version of its top-selling Spark supermini, created to celebrate the brand's American heritage and connection to youth culture.

Spotted driving around Newquay, Cornwall, at the start of the annual Boardmasters surf, skate and music festival, the Spark Woody will go on to star at the grand final of this year's Young? Creative? Chevrolet! arts competition, which takes place in Paris on the eve of the International Motor Show next month.

The car recalls the dawn of the surf movement in the USA, when, in the late Fifties and early Sixties, surfers bought 'Woodies'. These were traditionally large estate cars based on mainstream models, but with timber framed bodywork, as they were both cheap and spacious enough to carry their boards and equipment.

Woody Wagons were immortalised in song, chiefly in The Beach Boys' Surfin Safari and Jan and Dean's Surf City, both widely regarded as two of the most famous surfing tunes ever.

Yet even when car makers stopped using wooden frames, an expensive and difficult production process, the Woody had become so much a part of American culture that its essence continued, with Chevrolet one of many US manufacturers who used Di-Noc woodgrained vinyl panelling to maintain the woody effect.

The Spark Woody was created in the UK for Chevrolet using a three-quarter vinyl body wrap provided by Pyramid Visuals of Weybridge, whose speciality is normally in vans and shop frontages. Its roof is adorned with an Escape Mini-Mal surfboard, made in Cornwall, as its wood-effect panelling was in keeping with the car's retro styling.

Chevrolet chose Newquay to show off the car for the first time, as the Cornish resort is famous across the world for its surfing culture – the Atlantic Ocean meets the British Isles at one of its narrowest peninsulas, which gives naturally excellent conditions for surfing.

The Spark Woody is one of a series of Art Sparks created by Chevrolet Europe in the past year. The first, a unique interpretation of the car by German fashion designer Smeilinener, made its debut at the final of the Young? Creative? Chevrolet Art Competition in Berlin last October, while other Art Sparks include a one-off WTCC leading car by Portuguese art student Jose Rocha, a YCC winner, and a Spark DJ Car – the world's largest record turntable, created by Chevrolet UK this year.

A further Art Spark, created by 27-year old British artist Ian Cook, will appear later this month at Silverstone Circuit to coincide with the British Touring Car Championship meeting there, while the Spark Woody will make its next public appearance this coming weekend at Snetterton, again tied in to the BTCC.


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    • 1 Second Ago
  • 47 Comments
      • 4 Years Ago
      The last woodie to use a real wood on the exterior was the 1953 Buick Roadmaster Estate Wagon. After that it was all DiNoc trim, framed with painted plastic or fiberglass and none of it looked real. This treatment isn't bad, if you're looking at it from a two dimensional standpoint. Biggest question is why they didn't do something on the rear hatch . . . uh, er, tailgate?

      • 4 Years Ago
      The Spark & Vinyl Wood. Combined them to make a fire and burn this sucker before it offends someone. Too late... Still, it would make for a great bonfire!
      • 4 Years Ago
      man in the 50's we were idiots! And were still paying for it as this is proof. I'd rather see the whole car covered, then, wait, no just FAIL!

      Get the Torches, Burn baby Burn!
      • 4 Years Ago
      Are the Brits are so upset about the sale of most of Ford's PAG to Inida, that they had to go and do this?
        • 4 Years Ago
        How typically American to think that it's some form of insult. Seriously, get a grip and stop being so insecure. This is simply a pastiche, a bit of fun, a marketing tool - and a clever one, too. As someone else pointed out, it's no different to the latest Mini harking back to the old one with a Union Jack roof and chrome GB symbols.

        British people couldn't care less where a parent company is located, as long as the subsidiary companies concerned remain British and continue with British productivity, which of course is the most important aspect of all.
        • 4 Years Ago
        Who's American?

        Yea that Mini with the Union Flag on it is sweet.
      • 4 Years Ago
      50's America?

      British cars had wood trim too. British buyers will be reminded of the stalwart Morris Minor and Mini Clubman; not some American brand with less-than-zero name recognition.
      • 4 Years Ago
      BARF
      • 4 Years Ago
      EEK!

      My Eyes! My Eyes!

      As the Scrubbing Bubbles would say:

      Ewwwwwww!
      • 4 Years Ago
      Pixar called they wanted their cars 2 prototype back
      • 4 Years Ago
      AHHH! KILL IT WITH FIRE!!!
      • 4 Years Ago
      How horribly awful. Guess that's why no one asks the Brits anything about fashion.
        • 4 Years Ago
        no brit would ever come up with something that bad
        its obviously an American trying to make something appeal to a Brit, or something
        well okay maybee we would, but... uuhhh,

        ahh hell i got nuthin
      • 4 Years Ago
      I liked it till the point I seen the photo and realized it was a wrap and not a real woodie if you will :(
      I think most of us would of liked the fab work that went into creating this with real wood but a wrap eww.. no thanks.
      • 4 Years Ago
      So wrong on so many levels. The whitewalls are the least offensive of that. It even looks unfinished in its wrongness. The 'woody' portions need to wrap around the back, and continue thru to the front 1/4s.
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