• Jul 15, 2010
Chevrolet's Spark Some Fun commercial – Click above to watch video after the jump

Chevrolet Europe has posted a call for commercial ideas at Idea Bounty. You, in the role of Creative Agency, are tasked with composing a brief for the Bowtie brand's next spot that will "communicate that Chevrolet is both passionate and practical." If your idea is chosen, Chevrolet has enlisted the services of MoFilm.com and producer John Landau to turn that idea "into a consumer facing TV ad."

There's quite a bit of background for you to get through first, making sure that you know Chevrolet "cars inspire passion in our customers lives everyday" and that the company believes people "buy our cars because they want a trusted partner to stand behind them, doing the everyday things with a little more flair and enjoyment." Once you get that locked in, your job is to write a 30- to 60-second script that shows "that the Chevrolet brand and it's vehicles are both passionate and practical."

You need to register at Idea Bounty for the complete specs, but you'll find samples of the kind of creativity Chevrolet wants after the jump. You have until August 9 to prove you're one of the best Mad Men out there. Thanks for the tip, Stacey!

[Source: Idea Bounty]






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    • 1 Second Ago
  • 20 Comments
      • 4 Years Ago
      Y'all reward the cloacal cavities who actually think fooling the consumer is a high art, and the epitome of how to be successful in the auto game. Mostly they only fool themselvesand stuff their overweening egos.

      I have news for all those idiots. Good Product makes successful cars.

      If you have it, average advertising will do its proper function and introdce it to the public where it wil become m a success. But even the most ingenious, overpriced, and under thinking advertising, won't turn a sow's ear into a silk purse, or make a bad car a success.

      Frank Cain
      • 2 Years Ago
      I have an iea for chev comercial. a guy islooking at chev in dealership ,santa walks up beside him.the man looks at him says.is that your ride out front,santa looks out the window,theirs a sled in front for deceration.but past it is a new chev truck,its his.santa says to man,why yes it is. Frank Cain 1159 gatewood lan Independence,Ky 41051 catfish175@hotmail.com
      • 4 Years Ago
      Wait, that all-night Diner has a drive-up window? Those dudes are so cool...even the one stuck in the back of the ugly little car!
      • 4 Years Ago
      Is that a car ?
      • 4 Years Ago
      Класс, мне нравиться!!
      • 4 Years Ago
      The we carry was a great commercial but still reminds me of the dodge/jeep commercial. The spark..car is quirky and cool and will likely sell very well the commercial is horrendous.

      • 4 Years Ago
      This is what I was thinking as one idea.


      Have the car sitting in a parking lot with 4 VERY overweight people clearly dressed in American inspired "Wal-Mart style" garb struggling to fit in the car. They fight to squeeze in and close the doors. After they finally get in the car struggles to crawl away....then the camera pans over to another Spark where four thinner Europeans get into the car...in German/French/Italian (wherever the commercial will air) - one says to the other "Tourists" - the rest laugh.

      A voice comes in and says - "The Chevrolet Spark - designed exclusively for the European market - clearly."
      • 4 Years Ago
      I agree. Could those headlights be any bigger?

      They might want to make dark tinting on the windows standard so that no one could actually see you driving (or sitting in) this car.

      But - I actually do hope it sells well enough for a redesign. Something tells me the next edition might actually be much better. GM has a history of getting it together after the first edition. (or second edition in the Malibu's case)
        • 4 Years Ago
        GM also has a history of letting a car carry through its entire life cycle with the same lackluster design, i.e. the Chevy Cobalt/Saturn Ion. If they need to learn anything, it's the art of the Mid Cycle Enhancement which seems to be under-utilized at GM. Even when they do it they do it wrong. They made some minor changes to the G6 that arguably made it look WORSE than before. And they never update interiors. How long has the C6 Corvette been struggling with the same derided interior? They seem to have this notion of being "good enough". The Corvette sells well enough, so why spend the money to make it even better? A new interior would turn the Corvette into a world destroying force of nature, but they just soldier on with the crap materials and switchgear they've had since day one. Conversely Ford turned the Fusion from a capable wall flower into a volume leader with just a fascia and interior change (along with some new drivetrains) all for an MCE. GM just lets things die when they aren't performing well.

        All I'm saying is don't hold your breath that they will update the Spark's design to look better.
        • 4 Years Ago
        I'm talking about an actual design change, not a small improvement in materials here or there. Sorry, the Corvette interior was criticized in 2005 and it's seriously outdated now. Wrapping some of the rock hard plastic panels with leather doesn't change the fact that they are still rock hard and that the design is still outdated. Ford tried to do that with the Mustang as well and put stitched leather over the plastic IP topper. It didn't improve it enough for anyone to notice, just like the Corvette. Ford DID however, totally redesign the interior at the 5 year mark, improving a lot of the problems it had previous. It regularly gets comments about the improvement and I think makes a better impact on customers who are shelling out up to $60,000 for it. The Corvette can be had for up to $107,000 but still has the same interior it was given in 2005, minus a few trim improvements.

        All I'm saying is the Corvette could be improved similarly right now (its 5 year mark) but I doubt they will do it before the C7. GM has some very nice interiors in its stable now. I think the exterior could use some love too. The lower front facia is all rectangles and not very agressive and has looked the same since it debuted despite getting WORLDS more aggressive in the engine bay over the years. You probably disagree and that's OK. I'm just stating my opinion. I like to see constant improvements in vehicle design. I DO pay attention and noted the leather interior upgrade as well as its relative lack of impact on the perceived quality of the interior.

        GM HAS done decent MCEs in the past. The Impala wasn't all new but got decent redesigns of the fascias and interiors this last time around. The car still isn't earth shatteringly good by any means, but they made improvements that it needed. It just needs to happen more often.
        • 4 Years Ago
        There's no point in making the Corvette interior better. The current interior is actually pretty good. There's just no way to shut up the people who complain about the interior because those people aren't even paying attention, it's just a talking point.

        Let me give an example. The current Corvette (C6) which came out in model year 2005, got a new leather-wrapped interior upgrade in 2008 and yet people such as yourself state GM never does mid-cycle enhancement or updated interiors and ask how long the Corvette has been stuck with the current interior.
      • 4 Years Ago
      As a father of a 1-year old boy, I enjoyed the "We Carry" commercial... nicely done by Chevrolet's advertising firm.
      • 4 Years Ago
      Puh-LEEEZE.
      It's time to send the GM Marketing crews out to pasture.

      Here you go, Spark Commercial Extraordinaire:

      ---------------------
      SCENE: Lights come up on a sterile, cleanly-lit static side-view of Spark in a big white feature-less room.

      *voice-over: (Dennis Leary.)*

      "Another car. Nothing too special here....or is there? It's a car. It's made of metal. And Plastic. And other crap. It will take you here and there. It will be a constant monthly payment for most of you for around five years. Its styling will probably look dated in about six months. And let's be realistic....this thing definitely won't wet the panties."

      SCENE: view flips around to zoom in on the bow-tie on the front

      "But it's a Chevy. And you're a freakin' American. So buy it, dammit."

      SCENE: Slogan "It's a Chevy, and you're an American. So buy it, dammit" splashes across screen.

      END
      ---------------------

      There, I fixed it.
      • 4 Years Ago
      That car needs to go in for some head light reduction surgery. They look like they are eating the front end.
        • 4 Years Ago
        I was going to say the same thing!
        • 4 Years Ago
        ...how about a bit of both?
        • 4 Years Ago
        Ngiotta, dude, this is the age of green. Green cars pull chicks on the level of exotics now.
        • 4 Years Ago
        Nothing on this car seems to flow well. I think the term "designed by committee" comes into play here.
        • 4 Years Ago
        Actually, I think Chevy really has a winner when it comes to the overall design of the Spark.
        If anything, I think it needs a "wheel augmentation". You know, make 'em a little bigger.
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