• Jul 12, 2010
If Automotive News is correct – and they usually are – it looks like Mercury won't make it to Thanksgiving this year. Heck, they won't even make it through Halloween according to a new report. AN is saying that three dealers have come with forward with news of the automaker's plans. What they're saying is that the 71-year-old brand will start winding down production at the end of September. The ancient Grand Marquis gets the axe on Sept. 30, the Mountaineer on Oct. 1, the Milan on Oct. 2, and the Mariner on Oct. 3.

Since announcing the closure of the Mercury division on June 2, Ford hasn't given any firm dates on when any action would be taken. Dealers did submit their final factory orders last month and those orders will be filled and delivered to dealerships in about 30 days. After that, it's all dealer trades if a particular establishment needs more cars or SUVs. All 1,712 Mercury dealerships carry at least one other brand, so it doesn't necessarily mean that they will close, but some are certainly going to get out of the game. We'll be sure to hasten any message we get from Ford to you as more news becomes available.

[Source: Automotive News – sub. req.]


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  • 27 Comments
      • 4 Years Ago
      we want our rwd full framers because fwd is not what people think it is! having your steering and drive wheels makes it impossible to keep comtrol of the car! with a rwd car, since the steering is up front and the drive wheels are in the rear, it is many times easier to steer yourself out of a skid! i have driven both and end up with the same result. front drives always end up in the ditch. the only idoits i see are the ones who think everyone wants small front drive economy cars that are all economy and no comfort! i will never buy a car that is uncomfortable. it has nothing to due with patriotism, it has to do with the fact that more and more people are getting burned on these imports! bmw and mercedes have more electrical issues than most. volkswagens have crap transmissions. jaguars are known for their issues. ive driven all the above and and came to the conclusion that anything less than a bentley and rolls royce are going to have issues! the reasons why bentley and rolls dont have these issues is because they do not mass produce and build everything by hand-robots cant pay attention to every little detail! thats why they have quality that cannot be matched and the prices are so high-because they are worth every penny!
      • 4 Years Ago
      So the end is in late September...isn't that when the mercury usually drops?
      • 4 Years Ago
      Kate Smith has sung..... Ford passed up numerous chances to create a definitive marque, time to put it to bed maybe another day? who knows.
      • 4 Years Ago
      "if its not full frame, rwd gas guzzling v8, then its just a foreign car trying to pose as an american! "

      Why are there always some of these idiots on these comment sections? They always have to bring patriotism into it. Just buy whatever you like foreign or domestic. After all we want other countries to buy our products not just their own.
      • 4 Years Ago
      Sad to see yet another American brand pass away.
        • 4 Years Ago
        Kudos for Ford taking decisive action and then making it happen quickly.

        Nothing is worse than a slow painful death, and since most of these dealers are dualed with another FoMoCo brand, it makes sense to get it done this year.
        • 4 Years Ago
        I hope we see the "saved" Mercury dollars spent on Lincoln.
        • 4 Years Ago
        @ John H:

        You'll be glad to know that the Lincoln lineup is being expanded as a result of Mercury's discontinuation.
        • 4 Years Ago
        But good because it helps ensure the profitable future of Ford, an American brand.
        • 4 Years Ago
        ... and now Ford can focus on Lincoln which I REALLY want to see succeed.

        My love for Lincolns started with a 1983 Lincoln Mark VI.
        • 4 Years Ago
        Glad I leased my Milan.
      • 4 Years Ago
      You've got to take Mercury off your list.

      Sorry Jill
      • 4 Years Ago
      Hmmm....I guess with the timing there will be no 2011 Mercury's. I think it's great that Ford want's to focus on Lincoln but in the meantime I'd hate to be a Lincoln dealer without Mercury. It seems to me like Ford should have kept Mercury around one more year until new Lincoln product hit the market. At least for the sake of the dealers. I just assumed Mercury drove the traffic to the dealers and the consumers just moved up market.

      On the flip side this does give Lincoln dealers time to spruce up dealerships to compete with Lexus and luxury dealerships. And it'll keep those peasants looking at the Mercury Lynx from drooling over the Mark VII scaring off the rich Lincoln customers. What they don't make the Lynx anymore? Or the Mark VII? What the hell is a MK?
        • 4 Years Ago
        Actually, there will be 2011 Mercury models from what I've seen. The 2010's have all completed production except the Mariner and Mountaineer, and 2011 orders are already scheduling for production in July, August, and September.
      • 4 Years Ago
      "Mercury production to cease in late September" ---ohhh so Ford will stop putting a circular logo and instead will just put an oval one. Wow, that is an end of an era.
        • 4 Years Ago
        hahahaha
        • 4 Years Ago
        This is so ridiculous, Mercury makes EXACTLY the same cars as Ford. We are not talking about Pontiac or Saturn or a Hummer, brands that have unique cars.

        I mean has your life really changed since Plymouth died?
      • 4 Years Ago
      The Grand Marquis should be the last Mercury made, not the Mariner. It's the one car that I always associate with Mercury. If I was running things I would have the last one made fully loaded with the workers signatures written on it and send it immediately to the Henry Ford museum.
      • 4 Years Ago
      Jill's gonna be pi88ed when she hears this news
      • 4 Years Ago
      Over Mercury's 71 year history (well it's really a 68 year history because there were no '43, '44 or '45 year models . . . but that's my ADD kicking in . . . ; - ) Ford executives tried to make the division stand out and stand alone and there were occasions when they succeeded. But most of the time the division either overlapped Lincoln or, as in recent years, overlapped Ford division. Alfred Sloan's ascending brand business model just doesn't work that well anymore as consumers are demanding more and better content in all models, large and small, "expensive" and "inexpensive." Branding in the car business now must be much more about individual personality and it has to be distinctive [and separate] from sibling divisions otherwise consumers will just go to the version with the lower price.
      • 4 Years Ago
      Maybe they should make a "End of the line" edition Marquis.
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