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Have you seen those Subaru commercials that feature mud-covered Outbacks? You know, the ones where they talk about the thick layer of terra firma as a badge of honor? Well, if you don't like your Subie to stay filthy for long, Subaru has another way to showcase your honor and brand loyalty. We're talking real badges, baby.

As shown at right, the main, circular badge tells the world how many Subarus you've owned, followed by your choice of over a dozen badges that show what sports or hobbies you engage in. As you can see in the main image above, merit badges include the 100,000 mile club, mechanical prowess, gardening, biking and winter sports. The badges have an adhesive backing so they can be easily affixed to any metal surface. And if you don't have a Subaru but think you can buy the badges because they look cool, think again. Proof of ownership via Vehicle Identification Number is required to score your free stick-on schwag. Head over to the Subaru Badge of Ownership site to peruse the options. Thanks for the tip, Keye!

[Source: Subaru]


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  • 62 Comments
      • 5 Years Ago
      I like it. Back of your ride is going to get a little cluttered but still a cool little idea.
      • 5 Years Ago
      What, no fishing/hunting badge? Huh. ;-)
        • 5 Years Ago
        Falls under "outdoor sports". They'd have a fishing/hunting reference on there, but probably don't want to offend the tofu-eaters and liberals.
      • 5 Years Ago
      The "animals" one is great for furries, it even looks like their "furry pride" badge, but it needs rainbow colors. See below.

      I notice Love on there. Awesome. But it would be better if it were Heart. And they need Earth, Wind, Water, and Fire. Subaru really needs to play up the Captain Planet references to appeal to the inner environmentalist.

      And then there's the LGBT badge. Proof that these badges need color. We need a colorful rainbow, just like we need a colorful rainbow pawprint for the furries; furry=sales, the pet owners won't know any better, anyway, and Subaru would have a lock on the yiffy set.

      And before you downrank me for being stupid, I'd like to point out that Jeep management is collectively slapping its head, cursing themselves for not putting merit badges on Jeep Compasses earlier.
      • 5 Years Ago
      Not quite as cool as the Mercedes-Benz milestone badges, but still pretty neat.
        • 5 Years Ago
        volvo's used to be a badge, now just a sticker.

        both my volvos can use some 200k badges.
      • 5 Years Ago
      Haha, came to say "Not shown: lesbian badge" but lo and behold, it's there!
      • 4 Years Ago
      This offer is only available in the US of A? WTF Subaru? What about Canada?
      Insert massive amount of profanity here:
      • 5 Years Ago
      Has anyone EVER seen a dirty Subie (a newer one, not the old school ones)? They are all pristine sitting in the parking lot of the local Co-op.
        • 4 Years Ago
        • 5 Years Ago
        Not many, and I am probably one of the few who has had a very very dirty newer Subaru. My '09 Forester XT Limited got very muddy many times this past winter. Instead of black, it looked either gray and/or brown. I took it to one of those do it yourself places, where you pay to wash it yourself with a power washer, when I pulled out of there, it looked like there was a mud slide that passed though there. LOL
        She's got 21,000 miles on here, and is amazing in every situation. In Manhattan, in the suburbs, in the country, craving up twisty mountain roads, going though dirt paths/roads, etc.. I've used her plenty in all sort of situations. She was amazing this winter up in the mountains, were she was every weekend. It snowed just about every day here, some days just a dusting and some days a foot or more.
        Snow, mud, asphalt -> My '09 Forester XT has done it all.
        • 5 Years Ago
        I dunno... my Legacy could really use a wash... the SVX is really dusty because it sits outside.

        But it isn't anything like the stupid outback-parade ad, where people applaud a mud-covered Outback that the moron driver drove into a parade rout.

        I wish mine were perennially clean. I should look to that a bit, probably.
        • 5 Years Ago
        I should say I'd be all over it for my car(s). They lived a fun filled, abused for a reason, kind of life.
        • 5 Years Ago
        • 5 Years Ago
        As a former STi, WRX, and Legacy owner, I think it's actually kind of cool. If they had ones for how many times it's been jumped, wrecked, blown up, or otherwise abused in the name of motorsports I'd have been all over it haha.
        • 5 Years Ago
        Smart idea to acknowledge owner loyalty.
        • 4 Years Ago
        Yep. My Subaru Outback gets damn dirty every time I go skiing. I just wash it the night I get back. So yeah it stays clean but not because it hasn't ever been dirty.
      • 5 Years Ago
      no runner badge? :(
        • 4 Years Ago
        I thought the very same thing! All my Subie friends are runners except for one.
      • 5 Years Ago
      Nothing earthshattering; kinda cool. Can you get a Mitt Romney '12 badge for the Subie? Prolly not......
      • 5 Years Ago
      What's stopping people from buying all these badges from eBay?
      • 5 Years Ago
      That's actually pretty cool.

      Sorta like bolt on HP stickers, for people over 20 years old... lol.

      I dunno, i like it. I want a 200k+ sticker for my Nissan. "Hey guys... i managed to milk this car for 14 years cuz i'm cheap!" :)
        • 5 Years Ago
        You should ask Nissan.

        I told Chevy I put 200k on my '87 Cavalier and I received an:
        Over 100K Chevy T-Shirt

        in the mail, free of charge.

        Then again, this was during the dot com era.
        • 5 Years Ago
        I like it as well, its creative...

        Actually for some reason it reminds me of the 80's cutlass badge with all the flags haha
      • 4 Years Ago
      I love the idea and I don't even own my STi anymore. But as a former "Subi" owner and car lover, I like the interaction and personal involvement that the company is adding to brand. I for one would add the "2" if I bought another STi along with the watersports, cycling, autoracing and dog owner club ;) I love this kind of stuff, I guess it comes from being from the videogame generation where we expect interaction and constant "upgrades". John M. Valigorsky
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