Since the beginning of autodom, there have always been uptight car owners wincing at every swirl mark and paint chip. Blemishes in the leather upholstery cause heartburn, and spilled milk is definitely grounds for weeping. Couple that tightly-wound protectiveness with high-end conveyances from Mercedes-Benz and you've got a bout of steam emanating from owner's ears.
Mercedes-Benz thinks it has a solution in its new First Class Exterior and Interior insurance. DuPont is providing the rejuvenation service, and it means that you can grit your teeth a little less when 'lil Johnny scrapes the side of your W212 with his handlebars. BMW is offering the same kind of coverage, and Mercedes expects it to be a popular up-sell, just as extended service contracts are.