• Apr 22nd 2010 at 6:20PM
  • 16

2011 Jaguar XJ gets free maintenance – Click above for high-res image gallery

As gorgeous and capable as the new Jaguar XK, XF and XJ might be, some people in the market for a luxury sedan or GT still have a dated notion of Jaguars as service nightmares. Talk to folks from the Big Three and they'll tell you in no uncertain terms that fighting persistent jokes and decades-old impressions is, well, difficult. Those old impressions can linger in the mind of buyers well beyond their validity, crimping sales and blocking exposure to some very tasty products. One way to counteract that image problem is to design a better product, build it carefully and correctly, start gaining a reputation for reliability and wait for the hordes to push down your dealership doors. Another way to do it is to offer free maintenance to jump-start the process.

Jaguar North America is using the latter approach, launching a free scheduled maintenance program for all of its 2011 models. According to Automotive News, the new five-year/50,000 mile plan will be called Jaguar Platinum Coverage, and will provide free scheduled maintenance, along with 24/7 roadside assistance. Jaguar has tried a similar approach in the past, but this new plan even goes so far as to comp oil changes, filters, brake pads, brake discs, brake fluids, and wiper blade inserts. The old program was last applied to 2006 models while Ford was still calling the shots. Jag's new owners, Tata Motors, are anxious to kick off the new XJ launch with a bang, hoping to show shoppers that this isn't your wealthy uncle's Jaguar. The program will be in effect when the XJ sedan goes on sale in May and will also apply to the 2011 XF sedan and XK coupe when they reach dealerships in June.

[Source: Automotive News]

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    • 1 Second Ago
      • 5 Years Ago
      Must..resist...looking at....c-pillar...
      • 5 Years Ago
      Just saw the XJ in person last weekend, definitely a big cat.
        • 5 Years Ago
        Sounds like a good idea, even a necessary one. I remember Automobile Magazine's long term XF, that thing was a rolling disaster, probably the worst long term review I have ever read in terms of things going wrong. And having experienced BMW's plan, it was great, they took care of anything & everything when it went in, stuff I hadn't even noticed was wrong.
      • 5 Years Ago
      My last 4 vehicles have been Jaguar/LR's. Two XJ's, one XK and one LR3. Maybe I was just unusually lucky (or I actually FOLLOWED the maintenance schedule) but I have had only 1 problem worth talking about. I had a drive shaft break in 3 places simultaneously at a speed of approximately 15 mph on a well paved city street driving in a straight line. None of the 3 Jaguar dealerships in the area had ever heard of such a thing and I have not been able to find another example like it online either.

      That being said, I have put over 300k miles on the combined 4 vehicles with nothing else more severe than a stuck thermostat.

      When I don't need the utility of the LR3, I will definitely be back to my local Jaguar dealer for my next car. All this new promotion does is save me money on a vehicle I have already decided to purchase :)

      • 5 Years Ago
      Jaguar has improved their quality a ton when you look at where they were. This kind of warranty does help people like me at least consider Jaguar again. I have read enough issues with electronics and transmissions that I would not consider a Jaguar without them offering something like this.
      • 5 Years Ago
      I've got free maintenance.... for my Jaaaaag.
      • 5 Years Ago
      1. that car is hideous. what is with the back? what is with the front? who would buy something so stupid looking?

      2. jaguars ARE maintenance nightmares, ask any previous owner.
        • 5 Years Ago
        sounds like someone's a little bitter cuz they are stuck in an MB or BMW lease and won't be seen in this sweet ride ;-)
      • 5 Years Ago
      As long as their XF and XJ are based off aluminum space-frame just like the A8, the prospective owner better have enough money to cover for repairs that are more than skin-deep.

      I wonder how many of those who can afford a 90k A8 can afford the bill on space-frame repair, be it small region or extensive.
      • 5 Years Ago
      Free maintanence and, um...throw in some extra paint for that C pillar
      • 5 Years Ago
      That's a good start. BMW had great success with its free-maintenance period. They will even change the brake rotors!!! As a result I figure it is worth at least $20 a month on a lease. So sometimes comparing a lease between a Maxima and a 328i comes pretty close and most people will choose BMW over a Nissan anyday, just for the brand value even if the Maxima is a great car.
      • 5 Years Ago
      The notion of Jaguars as service nightmares is not dated. It is an indelible part of Jaguar history. Their products have historically been poorly engineered, poorly produced with rotten quality control. In the 7 decade history of the marque, only a handful of years have been "decent" (which is to say, quality and reliability on par with something like a Chrysler).

      A bumper sticker I once saw on a Jaguar once said it all:

      "All parts falling off this car are of the finest British manufacture. Rule Brittania!!"
      • 5 Years Ago
      Jag already offers an extended warranty on "select edition" used cars to 6 years, 100,000 miles but it doesn't cover maintenance items like this new program. I've had Jags for 10 years and watched them get better and better. I have a 2004 XJR with 105,000 miles- purchased it with 30,000 under the select edition program. Only problem was a leaking air shock fixed under warranty. Car is too good to trade in so I'm just going to keep it.
      • 5 Years Ago
      Gee, BMW offers free maintenance too. That must mean their cars SUCK on reliability too.

      Our 2004 XJ8 has not had any problems and we have over 60,000 miles on it. It's been awesome.

      And speed12, the XF is steel, not aluminum and depending upon the repair, aluminum is actually easier to repair.
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