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The naughty Mini – Click above to watch video after the jump

Volvo may be trying to convince the world that the new S60 has a naughty streak, but it's nothing compared to Mini's kinky side. The company is running an ad campaign in Hamburg, Germany under the slogan "A good Mini takes you to heaven. A bad Mini takes you everywhere," and has put up a massive billboard, complete with an S&M whip dangling over the rear of a Cooper.

That would already be enough to stir puritanical parent groups here in the States into a tizzy, but it gets better. Mini put out a secret five-digit number and code word. Anyone on the street can text the phrase to the number, and the Cooper gets disciplined via the automated whip. Yes, it even makes very whip-like sounds and honks its horn in agony/ecstasy. Hit the jump to see for yourself, just don't forget the safe word.

[Source: Paul Tan]



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  • 35 Comments
      • 5 Years Ago
      this fits very well to Hamburg.
      • 5 Years Ago
      I heard Max Mosley pitched the idea to them.
      • 5 Years Ago
      guys... this commercial refers to the phrase "Gute Maedchen kommen in den Himmel, böse überall hin" (good girls go to heaven, bad everywhere)

      The Mini is a chick´s car and the female Mini drivers gets a little bit mean girl charisma, because in the real world the most Mini driver in Germany are young girls, typical dady´s darling who pays the car...
      • 5 Years Ago
      Let's MINI! Oh wait...

      (Hey Mission Control Team, hint hint...)
      • 5 Years Ago
      But what would Clarkson say?
      • 5 Years Ago
      When you consider the context of "German/Euro-weird" it seems kinda tame.
        • 5 Years Ago
        It's actually quite insulting to read "Euro-weird", but then again *we* think most Americans are rather silly. You call *us* weird?!

        Your ancestors supposedly fled Europe for the "freedom" they would have in the US.

        A few hundred years later the US is a police state run by religious and political conservatives that wish to impose their views, restrict freedoms and control people.

        Meanwhile in Europe... gays marry, abortion is undisputed, nudity is not a crime, sex is legal, swearing is not censored, police act *within* the law, press freedoms are upheld, freedom of/from religion is guaranteed... etc.
      • 5 Years Ago
      Mini ads across the world are nothing but obnoxious. Looking forward to the Mini fad being over with.
      • 5 Years Ago
      i completely agree. parents and adults are too uptight here.
      • 5 Years Ago
      Tacky.
      Tasteless.
      Insulting.
        • 5 Years Ago
        "Not a single person in Germany cares what you think."
        Not a single person? That's delusional hyperbole
      • 5 Years Ago
      That's really lame. Is that going to sell to the bondage/sado/maso freaks? Or is it meant to influence the pathetic suggestible hipsters?

      Punish yourself, you sad, lost, purposeless losers. Buy a Mini.
        • 5 Years Ago
        I'm not hating you freaks. I pity you.
        • 5 Years Ago
        Well Dave, I've figured out that they're definitely not catering to people without a sense of humour.
        • 5 Years Ago
        Dave there is nothing to pity. WE LOVE ourselves and automobiles and a little bit of fun and nasty. Now go home.
        • 5 Years Ago
        I'm an R53 owner too. I guess I just like it rough.
        • 5 Years Ago
        We're the freaks, Dave?

        You may want to check out what some of the higher-ups in your beloved little organization have been doing to choir boys lately...
      • 5 Years Ago
      dude that would be hilarious if that was here in the states but it would be banned in a week by some parent group..
        • 5 Years Ago
        dave....... shut up.
        • 5 Years Ago
        @Dave: you don't know what we are. Stop pretending.

        We, however, know what you are: a brainwashed fantasist.
        • 5 Years Ago
        Roll in it as does a dog in strange putrid filth. You know what you are. Just know that redemption is available to you, once you repent. If these words are alien to you, look them up. A life of joy and happiness awaits you. Do you know what to do?
        • 5 Years Ago
        @Dave

        Yeah I need to be whipped into submission by some nasty freaky chick in a crotchless nun outfit.
      • 5 Years Ago
      Now we know the prerequisites to owning a Mini, BDSM.
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