2011 Porsche Cayenne – Click above for high-res image gallery

If there's one thing the Porsche Cayenne has historically been good at, it's making money for the German automaker. That trend looks to continue with the new version of the 'ute that Porsche just began assembling at its Leipzig plant in Germany as company CEO Michael Macht indicates that orders for the new Cayenne are "clearly exceeding" expectations.

The news couldn't come at a better time for Porsche, which reportedly saw its sales decline an alarming 40 percent in the first quarter of the year. The previous-generation Cayenne, which is Porsche's best-selling vehicle, had seen its sales figures reduced by about 25 percent over the fiscal year that ended last July.

Porsche is banking on updated styling, improved performance and reduced emissions – an effort that is spearheaded by the automaker's first-ever production hybrid model – to stop the sales skid of its Cayenne nameplate. Moreover, the new Cayenne and Panamera sedan are seen as the main ingredients to put Porsche back on an upward sales trajectory.



[Source: BusinessWeek]


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