• Mar 26th 2010 at 7:27AM
  • 16

Porsche Design P'6780 Diver – Click above for high-res image gallery

You'd expect a studio like Porsche Design to come out with the occasional driver's watch. But a diving watch is quite a different story. In fact, this is only the second time the studio has made one. The first was over 25 years ago, with the Ocean 2000, designed by company founder Prof. F.A. Porsche in 1983. The P'6780 is Porsche Design's innovative and rugged follow-up.

Capable of reaching depths up to 1,000 meters (3,280 feet), P'6780's party trick is actually quite functional: the stainless steel case that houses the movement hinges forward out of its titanium bracket (which in turn attaches to the rubber wrist strap), thereby insulating the case from shock and keeping the crown from being accidentally re-set.

Follow the jump for more details in the press release and check out the photos in the gallery below.

[Source: Porsche Design]
Show full PR text
P'6780 Diver – advanced functionality in a unique package

Porsche Design presents a diving watch capable of handling depths of up to 1000 metres

Bietigheim-Bissingen/Grenchen. The P'6780 Diver is Porsche Design's second diving watch in more than 25 years. This brand-new timepiece is powered by an automatic movement, handles depths of up to 1000 metres and features a dial that offers excellent readability in the dark. The Diver's three-part case design is both unique and particularly intricate: acting as the housing for the dial and the movement, a circular stainless steel container hinges back into a bead-blasted titanium bridge structure held on the wrist by means of a caoutchouc strap. The P'6780 Diver succeeds the well-known Ocean 2000 – Porsche Design's first diving watch, designed by company founder Prof. F. A. Porsche in 1983. The P'6780 Diver is scheduled for launch in summer 2010.

When it comes to diving, the choice of equipment is crucial. What is needed underwater is a timepiece that is both reliable and accurate so that the dive can be properly managed. The P'6780 Diver's reliability is assured by the mechanical ETA 2892-A2 calibre automatic movement. The over-sized hands and large numeric and baton indices are coated with white luminous material to ensure the large dial atop the 46.8 millimetre diameter container remains optimally readable at all times. The white markings also provide a sharp contrast with the black dial. The date aperture is located at 9 o'clock. The diving time is set by means of a flange, inscribed with separate minute graduations, that rotates anti-clockwise around the perimeter of the dial.

Unique case design
The case of the P'6780 Diver is at the same time both unorthodox and highly functional. Securely anchored within a titanium bridge structure is a hinged container, which can be raised to set the time. This approach prevents the crown from being inadvertently turned and protects it against damage. The Diver's advanced sealing system is water resistant to 100 atmospheres, equivalent to a depth of 1000 metres. It needs neither a screw-down crown nor a helium release valve. The strap features a special diving extension so it can fit over a diving suit without the folding clasp having to be opened first.

Distinctive blend of materials
The Diver features a unique blend of materials: the clearly expressed shape is complemented by clous-de-Paris detailing, which extends to the container-release buttons and the crown. The silver-coloured stainless steel container provides a striking contrast to the anthracite-grey titanium bridge structure – and this is echoed in the folding clasp. Overall, what emerges are two muted tones bearing the unmistakable signature of Porsche Design. Setting a solitary colour accent is the vivid yellow arc highlighting the first 15 minutes of the diving time scale.

The three hands of the P'6780 Diver are powered by the ETA 2892-A2 calibre automatic movement. The movement's balance oscillates at 28,800 vibrations per hour – a very high frequency; operating at four Hertz, the balance and spring assembly delivers precise timekeeping. The self-winding automatic movement offers a power reserve of 42 hours.

The design idiom of the P'6780 Diver expresses purity of form, function and timelessness. Like everything else produced by the brand, the timepiece takes its cue from Prof. F. A. Porsche's stated aim to create products capable of acting as 'companions through life'. The creator of the legendary Porsche 911 in the early 60s is quoted as saying: "When you think about the function of something, its design sometimes emerges of its own accord." The Studio's credo means that its wristwatches can only be circular: it is the shape that describes the movement of the hands. Porsche Design stunned the industry in 1972 with the first ever black watch. Revolutionary at the time, the resilient, all-black appearance was the outcome of a coating process known as Physical Vapour Deposition (PVD). Then, in 1980, Porsche Design again revolutionised the world of watchmaking with the first titanium timepiece. Three years later came the Ocean 2000, the first titanium diving watch, designed for the divers of the German Navy. The use of titanium was vital: the watch had to be fully anti-magnetic so it would not inadvertently set off mines while they were being disarmed. In addition, two civilian versions of the Ocean were issued between 1984 and 1998.

The Porsche Design brand
Porsche Design is a luxury brand with particular focus on technically inspired products. The brand was founded in 1972 by Ferdinand Alexander Porsche, and since then its products have stood for functional, timeless and purist design. The product portfolio includes classic men's accessories, a sport and fashion collection as well as electronic products and a men's fragrance range. The products are designed in the Porsche Design Studio in Zell am See, Austria, and sold worldwide in the brand's own stores, shop-in-shops, high quality department stores and exclusive retail outlets. The venerable Swiss watchmaking house of Eterna is the licensee for the production and sale of Porsche Design watches.

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    • 1 Second Ago
      • 5 Years Ago
      1st of all the watches relate to cars, and guys most guys who like expensive cars like expensive watches too so posting this stuff on autoblog is fine, hence it is done as well in automobile magazines. Porsche is wasting their time with a limited market, because most guys who will buy this watch are Porsche owners. Most would/wannabe marks that the general public will buy are things made by Ferrari for example, as most can't afford those cars so they will pay top dollar on anything with their symbol. If the item doesn't have a Ferrari logo on it, good luck selling it. Infact if you go to the Ferrari store's website one of their top sellers are these hideous sunglasses dedicated to the 458 italia. Porsche couldn't sell their sunglasses for more than $60.

      just my two euro cents
        • 5 Years Ago
        @ Kevin , where did you get that info, or did you just make it up ? Porsche Design is a real design company. Ferrari merchandise are something else entirely, those are just products built by various manufacturers with the Ferrari logo on them.
        • 5 Years Ago
        Looking at the on-line watch stores, Porsche Design watches seem to run in the $200-$500 range.
      • 5 Years Ago
      Nice watch, but not revolutionary.
      It is a re-worked/rebranded Eterna Kontiki Diver which made its first debut at Baselworld
      in 2005.
      This is not surprising given that Porsche owns Eterna - the company responsible for manufacturing some of the very fine timepieces branded with Porsche Design Logo/name.
      Eterna is a longstanding, innovative and well respected watchmaker, with an illustrious past. Eterna is the inventor of the ETA movement which was sold to SMH ( Omega, Swatch, Tissot, Longines, Blancpain, Etc.)
      That the collaboration between Eterna and Porsche Design should produce a fine Divers watch is not something that should surprise anyone.
      Prior to Acquiring Eterna, Porsche Design watches were manufactured by IWC - another one of the finest and most innovative watchmakers in the world - which has intermingled American DNA with Swiss watchmaking precision - and other fine watchmakers.
      IWC's Top Gun Series of Chronographs further attests to the benefits of melding American and Swiss Tradition.
      I look forward to the appearance of this watch in the marketplace, especially USA where the Eterna brand has been absent for many years and was just recently re-introduced with limited distribution and availability
      • 5 Years Ago
      why does it flip up....why not twist the wrist just a little more?
        • 5 Years Ago
        Engineers never ask "why." They ask "why not?"

        ... And given these are German engineers, they ask "why not" far more often than everyone else.

        (and then forget about the real world not being quite as perfect as the lab...)
        • 5 Years Ago
        It simultaneously protects the crown so the time won't be accidentally reset and locks the dive time dial from accidentally rotating. Many dive watches have screw-in crowns and they're difficult to manipulate. It is a functional design, beautiful in its simplicity.
        • 5 Years Ago
        the internal components are Swiss.
      • 5 Years Ago
      How 'bout you guys just create a separate page for watches. I thought this was AUTOblog.
        • 5 Years Ago
        This is a DIVING watch designed by a DESIGN HOUSE. They might share a name with the car manufacturer, but they are NOT the car manufacturer. So not car related IMO, I'm with you there.
        • 5 Years Ago
        Hence all the comments;)
        • 5 Years Ago
        Settle petal. Many car people are also watch people.
      Kian Ping
      • 1 Year Ago
      where are from buy
      • 5 Years Ago
      Perhaps Porsche might redirect some of their engineering staff from the watch dept towards making the Panamera less hideous?
        • 5 Years Ago
        Porsche Design is a design company owned by Porsche AG (the car manufacturer) but P.D .and P. AG are not the same thing.
        • 5 Years Ago
        It's not even the same company.
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