- Feb 20, 2010
Ford SVT Raptor outselling estimates, black most popular color
2010 Ford F-150 SVT Raptor – Click above for high-res image gallery
While we wholeheartedly love the F-150 SVT Raptor, part of us wondered whether there'd be many takers for a $40,000 truck that was purpose-built for the sand dunes. Looks like we needn't have worried, as it appears demand is very strong for the Raptor. In fact, Ford had its flacks issue a press release bragging about just how successful the Raptor's been so far. The factory super-truck has reportedly found 5,300 takers to date, and F-150 marketing manager Mark Grueber says Raptor "is so popular that we actually wound up building more 5.4-liter V-8 models than we had originally anticipated."
The reason Ford thought customers might be interested in waiting to pull the trigger on a Raptor is the spring availability of the Dearborn, MI-based automaker's new 6.2-liter V8 engine. The new 6.2 promises 411 horsepower and 434 pound-feet of torque, or 91 more ponies than the soon-to-be-mothballed 5.4. Ford's already taking orders for the 6.2-liter model, and we're thinking they'll only increase in number over the coming weeks and months.
After filling out 5,300 orders, Ford also has a better idea of which amenities customers want in their Raptors, and the content story is a good one for the automaker. Ford reports that customers are checking option boxes for the luxury package, reverse-sensing camera and moonroof at a rate of at least 79 percent. Ford's expensive but fantastic touchscreen navigation with SIRIUS Travel Link™ is being chosen in 62 percent of Raptors sold. And while we loved the Raptor in Molten Orange, 52 percent of customers are opting for Tuxedo Black. Hit the jump pore over Ford's bragfest press release.
DEARBORN, Mich., Feb. 19, 2010 – Customer demand for Ford's new F-150 SVT Raptor is moving nearly as fast as the world's only production high-speed off-road performance truck. Already, over 5,300 orders have been placed for the new performance pickup.
"We couldn't be more pleased with the popularity of the F-150 SVT Raptor," said Mark Grueber, F-150 Marketing manager. "Orders have exceeded our expectations. The truck is so popular that we actually wound up building more 5.4-liter V-8 models than we had originally anticipated. The order banks are now open for the all-new 6.2-liter V-8, and the orders keep rolling in."
The F-150 Raptor is the first ever high-speed off-road performance truck offered by any manufacture and highlights Ford's 33 years of truck leadership by emphasizing Built Ford Tough innovation and engineering. Developed with the DNA of an off-road pre-runner, the comprehensive modifications to the truck focused on chassis and suspension.
Built alongside the best-selling F-150 at Ford's Dearborn Truck Plant, the 2010 F-150 SVT Raptor was designed for the off-road performance market which has steadily grown in popularity over the past decade.
Raptor is powered by F-150's proven 5.4-liter Triton® V-8 three-valve engine, which delivers 320 horsepower and 390 ft.-lb. of torque. This spring, customers will have the added option of an all-new 6.2-liter V-8 engine, producing 411 horsepower and 434 ft.-lb. of torque – making Raptor the most powerful half-ton pickup on the market.
The appeal of the Ford's F-150 SVT Raptor extends beyond just desert runners. While the biggest markets for order so far are in the Southwest and Texas, demand also is high in states like Tennessee, Michigan, Colorado, Ohio and Georgia
Customers are showing an appreciation for Raptor's unparalleled off-road performance, as well as its many features. Options such as the luxury package, moonroof and reverse camera all have "take rates" of more than 79 percent. Popular F-150 utility options like touch-screen navigation with SIRIUS Travel Link™, trailer brake controller and Ford's tailgate step have take-rates higher than 62 percent.
The overwhelming top color choice has been Tuxedo Black for more than 52 percent of all orders, followed by Molten Orange, Oxford White and Blue Flame.