• Sep 21, 2009
Porsche is not a high volume automaker, and it probably never will be. However, Porsche management feels it can do better than its somewhat disappointing 75,200 sales it last year (ending July 2009), but the increase could be larger than most would reasonably expect. Porsche CEO Michael Macht told Reuters he believes Porsche could sell 150,000 vehicles per year, but the new chief executive doesn't expect sales to double on the backs of the German luxury sports car maker's current lineup.

There are currently five vehicles in the Porsche lineup, with the four-door Panamera being the newest and perhaps smallest volume vehicle of the the bunch -- initially. Getting to 150,000 units would mean Porsche would have to make some all-new models, and that sounds pretty good to us. One way Porsche could increase volume is to build the sub-Boxster roadster that has been rumored on several occasions over the years. The "entry level" Porsche could bump sales by a considerable amount, but still more vehicles could be on the way.

One vehicle that Porsche is working hard on still has some time before it could affect production totals, and that model won't contain a boxer engine or turbochargers. Macht says the company is working an electrically-powered Porsche, but the automaker won't release a battery-powered vehicle until it could recreate the sporty driving characteristics of Porsche's petrol-powered vehicles.

[Source: Reuters]


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  • 36 Comments
      • 5 Years Ago
      Did VW approve this press release?
      • 5 Years Ago
      I know Porsche hasn't hit it out of the park on every car they've produced like the 914 and the 928. Lets see what they come up with. Perhaps if they resist a 942 they'll be on the right path.

      I wonder if we'll see wide spread use of carbon fibber in the next generation cars from Porsche. A carbon fibber tub would make for an interesting starting point. Mclaren have reduced the time to manufacture the carbon fiber tub for their new car to 4 hrs using only one piece of carbon fibber fro maximum strength.

      I love taking my 07 Boxster S to that track and would give it up for a 2500 lb. car that sounds like something out of Blade Runner. Batteries are the Achilles heal right now. My guess is the best LI battery pack would only give you about 10 laps at Road America.
        • 5 Years Ago
        Altough Im good with Porsche number designations, I'm not sure what the 942 was/will be.
      • 5 Years Ago
      used porsches are good buys, or last year models, for instance most porsches have been price cut by 20000 for last year models. and the year before last year as well (yea new 07s still exist with some dealers.)
      im planning on getting meself a cayman s next year if i can get my hands on it sub 40k new or sub 30k used.
      which is possible right now...
      • 5 Years Ago
      Porsche is a company that could grow without limits. They have incredible engineering and brand cache. They could out BMW - BMW. Limiting themselves to only sports cars makes little sense. It's just leaving money on the table. If most of us had a choice between the S Class, 7 Series and Panamera, most would take the Porsche. They should be building a 5 series competitor next which would be so much better to look at and better to drive. I would also like to see a smaller SUV from Porsche. Why in the world should they sick back and let upstarts like Lexus/Acura sell a million cars a year when Porsche engineering and brand cache is the real deal in luxury performance.
      • 5 Years Ago
      Porsche is intent on crashing and burning it seems. First they try to take over VW and fail at that. Their design departments turns out better watches and yachts than cars lately, now they want to follow Jaguar into the oblivion of sales volumes? I'm completely at a loss to what happened to their management.
      • 5 Years Ago
      Porsche, please don't sell out.
        • 5 Years Ago
        They already sold out to VW, although not by choice.

        Michael Macht is the VW approved CEO and you can count on him looking to reduce operating costs. I fear for the 911 GT2/3.
        • 5 Years Ago
        I understand that their a business, but doubling your sales takes drastic measures -- ones that might not work out too well for the enthusiast.

        The Cayenne and the Panamera, at least in my books, are a hit. Sure, they aren't traditional, but Porsche didn't just slap on a Porsche badge to some SUV/sedan. They really are worthy of the Porsche badge. Flame away...
        • 5 Years Ago
        Cayenne funded some nice 911 variations so I wouldn't knock it. Porsche is a business and they need money too.
        • 5 Years Ago
        They should just keep doing what they're doing and do it well. There is no need for them to produce more, just produce good.
      • 5 Years Ago
      what ever happened to quality over quantity? Stick to your roots Porsche... You are getting U.G.L.Y........
      • 5 Years Ago
      They could easily hit that sales volume target or more if they were to lower prices. Why not come out with a affordable sports car around 30k? Call it entry level, I don't care. (Not planning on moving up to a 911 unless I win the lottery anyway). It would sell like hot cakes. Give it some masculine styling so people won't call it a "girl's Porsche". I like the Cayman, but why does it cost MORE than the Boxster? Offer some engine choices, turbos, etc. Don't be afraid to cannibalize sales from the 911. Someone considering a 911 isn't really looking at a Boxster. They could then be on the short list when people are looking at BMW 3's, MB C's, Infiniti G37's, etc.
      • 5 Years Ago
      Make a mordern 944. Rebadge it with a new brand if you're scared of watering down the brand. Make it handle good, with an awesome 4-cylinder engine, and it'll sell like hotcakes. It's not hard to make good 4-cylinder car outrun the 1-series.
      • 5 Years Ago
      Porsche has said it best in the past, and I continue to agree.

      "An entry level Porsche is a USED Porsche."

      A model below Boxster will not carry on the brand image well, having to be watered down.

      It will still be just putting a Porsche crest on a car that should be wearing the VW, or Audi rings, and people will KNOW it. 914 and 924 went there, and did that, and were criticized soundly for it. They were fine cars, but 914 should have worn a VW, and 924 should have been wearing Audi's rings in the 1970s, even if they gave passing credit to Porsche engineering being involved as a marketing booster. Selling those cars as outright Porsches, when they were both compromise plans with those companies, and both of those companies backed out... was not so good for Porsche's image, either.

      The 924 wasn't really taken seriously until the mid-1984 944's face-lift came out, and the car got a more appropriate engine and interior for a Porsche, and the Turbo model actually earned it's crest in terms of performance.

      If Porsche needs anything, it might be a front-engined 2+2 Grand Touring Coupe. A shortened, lightened, slickly-styled successor to the 928, built on a much-shortened, much lightened, well-restyled Panamera base, with the standard Rear-drive 6MT car being in Corvette/Cayman price territory, and going up from there, with PDK and AWD, and more luxury options.

      Not a 2-seater sports car, that is where Cayman and 997 GT3 and GT2 live. but a front-engined GT Coupe alternative to 997 Carrera. Something to beat Merc's E-class coupe, and not nearly so big. Something to give the XK Jaguar a lesson in remembering that luxury cars can also perform, and can offer a manual or dual-clutch gearbox, instead of a hydraulic slushy-machine. Something to give BMW 6-series buyers something else to cross-shop. Something for those who want something far more civilized than a GT-R... but do want high power, and AWD in a 2+2 coupe, with a V8 and V8 turbo.

      Porsche could do that. The only other alternative is to take that 2+2 premise and go a bit down market, and resurrect the 944T/S2/968 lineup, with even less weight, and smaller engines, such as inline 4s or 6-cylinders. I wouldn't mind a front-mid boxer engine, behind the front axle line, and a rear transaxle/RWD layout... If it looked good, it would probably completely overshadow the Toyota/Subaru coupe, even if it were 15-20K more expensive on MSRP... but it has to be PORSCHE, not a compromise, as mentioned above. a 35-45K MSRP is getting to the point of diluting the Porsche brand, especially if the car is seen as just a VW/Audi with a Porsche Crest on the hood instead.
        • 5 Years Ago
        MB's efforts in the US below the C-class, and including the old C-class coupe, have been less than well received in the US.

        BMW is showing more and more that they are dilluting their brand with so many off-shoot models, and odd styling.

        Audi arguably started lower in the market and has spread upward with A8 and R8, and such.

        But there is one common thread. Those are mostly sedans, and sedan-based 2+2 coupes, as practical cars with a premium name and option list.

        Porsche is different. They started as very premium sports cars that were designed first, and then the cost was figured after the fact, and even then started demanding a premium price on the marketplace by solidity of reputation. They are much more susceptible to brand image dilution, because their brand image was so focused for so long. SUVs, big sedans, and down-market cars that were co-ops with VW and Audi anyway... all have been seen as dilution of the brand that is supposed to stand for focused performance cars.

        In a way, Porsche is more like a less expensive Ferrari-like brand, than a BMW/MB/Audi competitor. The name is more associated with performance than luxury, even if they have luxury features, and the name is more closely tied to motorsports and road-going sports cars, than well-optioned sedans that may or may not be designed to perform well.
        • 5 Years Ago
        See but this is the thing that confuses me - Audi, BMW and Mercedes are all seen as prestige brands, but all three sell a $30K car. Only people who could afford the real car (i.e. S-Class, 7-Series, A8) see it as watered down, the person with $30K in hand and a new promotion just thinks they are getting a piece of the good life. An entry-level new Porsche may not be the car we all associate the brand with, but what really is a Porsche? If the Cayenne didn't destroy their image, surely a hot little luxury/sports car could only help bring back the idea of making fun cars.
      • 5 Years Ago
      I did not think they needed to sell more cars.
      By the time you are done with the ridiculous options list it is like you bought the car twice.
      If this is the path Porsche is going down, it is almost over for them.
      • 5 Years Ago
      Is that a midget driving that Cayman??
        • 5 Years Ago
        It's a Caymanera. In order to better serve the CUV demands, Porsche Engineers zoomed the Cayman blueprints by 150% and called it a day.

        Seriously though, could very well be a midget. Reminds me of those "soccer moms" driving big SUVs and they barely see over the steering wheel.
        • 5 Years Ago
        LOL, I was going to say the same thing.
        • 5 Years Ago
        Ha I was just thinking the same thing
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