New GM Chairman Edward Whitacre stars in the new commercials designed to promote the porgram, reportedly uttering confident proclamations like "We're putting our money where our mouth is" and "May the best car win." That sounds a lot like the old Chrysler spots featuring then chairman Lee Iacocca to us – GM can only hope that its new chairman can capture the attention of the car-buying public as well as ol' Lido did.
The idea for the new initiative was allegedly hatched by GM's new board as a way to stir up customers post-bankruptcy. Details of the impending program are sketchy at this point as the General has yet to publish a press release, but if the marketing initiative starts Monday, we'll know soon enough.
[Source: The New York Times | Image: Bill Pugliano/Getty]