BMW S 1000 RR now available for pre-order at $13,800
BMW S 1000 RR - Click above for high-res image gallery
"We intend to take the four Japanese head-on. We did not intend to build a motorcycle like Ducati does or KTM does. We wanted to build a mainstream motorcycle." There were a number who doubted Pieter de Waal, Vice President of BMW Motorrad USA, when he uttered that sentiment back in April regarding the company's new S 1000 RR, but it seems the Bavarian motorcycle manufacturer has come through on its promise of attractive pricing for its latest superbike.
With a base price of $13,800, the new S 1000 RR is within spitting distance of the Yamaha R1, Suzuki GSX-R1000, Kawasaki ZX-10R and Honda CBR1000RR, which is the most expensive of the Japanese literbikes at $12,999 (plus $1,000 for ABS). As a refresher, the new Beemer – which puts out 193 horsepower at 13,000 RPM, 82.5 lb-ft of torque at 9,750 RPM and weighs 455.3 pounds with a full tank of gas – boasts the best power-to-weight ratio of any bike in its class.
Naturally, there are desirable options that can quickly move the bike away from the bargain category, including a package that adds ABS brakes and traction control for $1,480. Click past the break for the complete rundown.
Gallery: 2010 BMW S 1000 RR
[Source: BMW]
PRESS RELEASE:
BMW MOTORRAD ANNOUNCES PRICING FOR S 1000 RR
Woodcliff Lake, NJ – July 15, 2009... BMW Motorrad USA has announced that the long-awaited S 1000 RR sport bike – expected to arrive in U.S. dealerships in December -- will have a manufacturer's suggested retail price of $13,800. A Pre-Sale Program is currently under way through December 31, 2009 to ensure that interested customers can secure themselves a place in line when the bike arrives in US dealerships in early 2010. Interested consumers should visit their local dealer or www.BMWPlanetPower.com for more information on the Pre-Sale program.
"We have had tremendous interest in this bike since it was first unveiled in Monza earlier this year," commented Todd Andersen, Marketing Manager, BMW Motorrad USA. "The S 1000 RR represents an entirely new dimension for BMW Motorrad and the sport bike segment. At this price, we expect a significant number of customers to take advantage of our Pre-Sale program. In fact, all of our first month's production has already been sold through this program."
Options for the S 1000 RR are available at the following prices:
Motorsports Paint Scheme: $750
Race ABS: $1,000
Race ABS & Dynamic Traction Control (DTC) $1,480
Gear Shift Assistant: $450
Anti Theft Alarm: $395
BMW launched the most anticipated new sport bike in recent history, the S 1000 RR, at the famed Monza racetrack, in Italy, during the Superbike World Championship race weekend on May 9, 2009. The S 1000 RR, weighing only 404 lbs and delivering a massive 193 hp, is one of the most potent, sophisticated and lightest sport bikes ever produced. It holds the distinction of being the most powerful production 1000cc sport bike in the world.
In addition to the class-leading power plant, the BMW S 1000 RR possesses new technical features, such as the first-ever four-stage Race ABS system with settings for Rain, Sport, Race and Slick conditions. The groundbreaking new ABS system weighs only about 5.5 lbs complete -- nearly 20 lbs lighter than the competition.
With its highly distinctive new asymmetrical headlights, which follow the very elegant and unique asymmetrical panels, this first BMW Superbike promises to standout from the crowd of liter-class bikes.
The production version of the S 1000 RR was officially unveiled in the U.S. at Miller Motorsports Park in Utah during WSBK races, during the last weekend of May. Following its U.S. unveiling, BMW's official S 1000 RR ambassadors, have been traveling to dealerships across the nation for special S 1000 RR presentations, track days and dealer events during the Pre-Sale Program.
For blogs, S 1000 RR events, images, tech specs, and news and about the new BMW S 1000 RR, visit the exclusive S 1000 RR microsite http://www.bmwplanetpower.com.
The site provides links to other key websites, including:
* S 1000 RR Official Web Site at www.S1000RR.com
* BMW Motorrad Motorsports at http://www.bmw-motorrad.com/com/en/motorsports/motorsport_main.html
* BMW XPLOR Rider Community at www.bmwxplor.com
* BMW Motorrad USA at www.bmwmotorcycles.com
Reader Comments (Page 1 of 2)
Carlos 9:35AM (7/17/2009)
Gear shift assistance? What is that?
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kfj 10:09AM (7/17/2009)
Off another thing talking about a bmw bike:
HP Gearshift Assistant for shifting up without the slightest interruption of power and traction available as an option.
Redline 10:49AM (7/17/2009)
Probably like a quick shifter kit, just bang the gear in, no clutch or throttle blips required.
petee209 9:38AM (7/17/2009)
looks good, I don't like the two different headlights though.
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Redline 10:50AM (7/17/2009)
Even the fairings look different on each side. BMW claims its for optimal cooling, but I think it looks fugly.
Alex 12:25PM (7/17/2009)
I get the asymmetrical lights on bikes like the R 1200 GS, one is a narrow focused beam (high beam) and the other other is a more dispersed lighting (low beam). But on this bike it just looks like they couldn't decide on with light shape they wanted. It looks plain silly.
The asymmetrical fairing also makes sense though, there are some very different parts on either side of a bike requiring more or less air circulation.
RSVDon 9:47AM (7/17/2009)
@ Carlos
Gearshift assistance is BMW's fancy name for a quickshifter. It allows you to make clutchless upshifts by cutting spark for a millisecond before the next gear is selected. Makes shifting much quicker than conventional methods and allows you to keep the throttle wide open the whole time.
I love the stats on the bike and the price, I'd really be interested in one if it wasn't for the ugly ass front headlights.
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CB 9:57AM (7/17/2009)
Is this the only sport bike with both ABS and Traction Control available?
I think Honda offers ABS but no Traction Control. Ducati has Traction Control but no ABS.
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Epyx 9:57AM (7/17/2009)
I dont know.
On one hand I am sure it is an awesome sort bike.
On the other has no unique BMWness. I think it is a mistake to say we are not building a Duke or a KTM, those bikes have Euro personality. This is a self proclaimed Japanese copy cat. I know BMW is trying to beat the Japanese 4 at their own game but I prefer how different regions produce unique looking bike.
BMW usually builds bikes that are instantly recognizable, other than the funky headlights on this thing it could be from any of the Japanese makers.
Triumph, Buell, Ducate, and others all build unique looking sportbikes that make them interesting alternatives to the major Japanese players. So I am conflicted on this one. Again, in typical BMW fashion, I am sure this thing performs well, just not feeling the styling.
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Rick Gee 9:59AM (7/17/2009)
" - looks good, I don't like the two different headlights though"
Euro-spec lights require a separate light for high beam and one for low beam.
High beam side is off when only using the low beam.
You already see this in a lot of import bikes.
This part of Euro-spec is legal in the US.
That does not mean they have to look different, as this bike does.
However, the US version must have turn signals and they must be adequately separated from the headlight beam.
So in the US, this bike may well have turn signal stalks.
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Epyx 10:05AM (7/17/2009)
Two lights is fine, no problem there. Why do are they not symmetrical. Makes the bike look like Sloth from the Goonies.
Is this Euro Spec only valid for sport bikes? How do they handle Cruisers, Scooters, and the Naked bikes?
Trent 10:03AM (7/17/2009)
They really could have done a better job not making it look like a japanese bike but in the end I think this bike will sell well for them.
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Epyx 10:07AM (7/17/2009)
Yeah and maybe Kawasaki green was a bad choice for the photo shoot as well. LOL
RadicalxEdward 10:22AM (7/17/2009)
thats a wild tail light though. anyone know if they have any plans for a 600cc?
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wood 10:43AM (7/17/2009)
Damn. Can't wait to see some long term ride results roll in. It's unfortunate that a company with serious engineering chops like BMW can't put something out there competitive with the Japanese sport bikes without carbon copying their style and design.
But it's still a monster of a machine....
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L1011 10:52AM (7/17/2009)
Just like every Suzuki bike I've ever seen, this thing got beaten with the ugly stick. Different headlights = yuck
LOL to the Sloth from Goonies comment
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Steve 10:52AM (7/17/2009)
its, bimmer, not beemer
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Westside T.O. 11:00AM (7/17/2009)
Actually I was surprised that they got it RIGHT!
Beemer = BMW motorcycle
Bimmer = BMW automobile
Rocketboy 10:59AM (7/17/2009)
Damn, that's more HP than a MINI.
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Westside T.O. 11:02AM (7/17/2009)
You thinkin what I'm thinkin? (ignoring the low torque of this motor...)