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Middle East-market Chevy Lumina SS - Click above for high-res gallery

General Motors CEO Fritz Henderson held a web chat with journalists earlier today over at the automaker's Fastlane Blog. (Full transcript available here.) Now, despite persistent rumors to the contrary, it's been reported a few times over that GM has no intention of resurrecting the Aussie-built Pontiac G8 under a different division, even though variants of the G8's Holden Commodore source material are sold in foreign markets under both the Chevrolet and Buick nameplates. This is a lamentable course of action, to say the least, because the G8 is a really good car. In particular, the G8 GT and GXP models are downright excellent. Towards the end of the web proceedings, AutoWeek's Greg Migliore went to the well one last time on behalf of enthusiasts everywhere, asking Henderson if the G8 has any future under one of the "new" GM's remaining brands.

14:45 [Comment From Greg Migliore--AutoWeek]
Does the Pontiac G8 have any kind of future within General Motors as a re-badged model? What kinds of changes would need to be made to the car for it to be sold under another brand?

14:45 Fritz Henderson: I am not a fan of rebadging.


That's a terse, disappointing, answer – especially considering that of GM's four remaining divisions, GMC is made up almost exclusively of warmed-over Chevrolets. R.I.P. Pontiac G8. (Or new Chevy Impala. Or Buick Park Avenue...)



[Source: GM Fastlane via Motor Trend]


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  • 69 Comments
      • 5 Years Ago
      Just because Henderson says he is not a fan of rebadging doesn't mean they won't do it. He's just leaving his options open.

      If a police cruiser deal goes ahead, they might have a viable business case.

      http://www.autoblog.com/2009/04/28/report-group-working-on-bringing-holden-commodore-to-u-s-polic/

      And with GM retiring the Impala next year, what will they replace it with? The Malibu? I want a reason not to buy a Camry.
      • 5 Years Ago
      "I'm not a fan of rebadging"

      Good, cuz it's brand is going away, so it's not really a rebadge.
      • 5 Years Ago
      You would think Chevy would be all over this car and be rid of the Impala, even for Nascar it would be a much better choice. It doesn't really matter what badge you put on it, its still GM.
      • 5 Years Ago
      Hi, To suggest that Pontiac name is what killed it only shows your ignorance as to what performance American car lovers like. The GTO was ugly. I didn't buy one for that reason. I prefer Pontiac over any other brand you can claim but to suggest that is the problem just shows your preference. BTW what is your dream ride?
      • 5 Years Ago
      This is not a rebadge as a similar vehicle does not exist in any of the "New" GM brands. The Camaro isn't similar enough as it doesn't have 4 doors and is slightly smaller inside. Also, the interior materials used are somewhat different. The only things shared are the platform and a few other mechanical things.
      The Equinox and Terrain are not quite rebadges but close as they serve the same purpose in similar ways and use the same platform and similar materials and components.
      What. A. Hypocrite.
      • 5 Years Ago
      Very elegant car. I like it a lot. Tired of cat's looking headlights of Lexus, Buick and such
      • 5 Years Ago
      Holden made 26,404 2009 G8s for GM. 1,829 of them are LS3 GXPs.

      The G8 is a rare two-year car and the final muscle car sold by Pontiac. Whether that assures it collector status remains to be seen but they are a rare car. So if you want a new one you better act now before they're all gone.

      • 5 Years Ago
      Could be badged as a Chevy Caprice or Buick Park Avenue.
      • 5 Years Ago
      It didn't sell well for the same reason the GTO did not sell well...it had a pontiac badge. I'd be willing to bet if it came over as an Impala to begin with they would have sold 3 times as many. The v6 version would sell to the elderly crowd like crazy as an impala. Let us remember that the crowd that currently buys the impala are the same folks who bought the caprice and the olds cutlass....and who would never shop at pontiac
      • 5 Years Ago
      With that grill? I hope they do kill it.

      How about a large, shiny bow tie.
      • 5 Years Ago
      It's this kind of jackassery that will stop me from buying GM stock...ever. Or one of their cars.
      • 5 Years Ago
      Since the Impala and the Camaro are being built in the same plant
      (Oshawa) this car as an Impala would make sense. Except all the
      common tooling process GM spent so much time and money on never saved
      them a thing. They went under anyway. Bring it here as a Holden and be
      done with it. Why are they trying to reinvent the wheel again??
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