While the intertubes are abuzz with Lamborghini's announcement of a comprehensive carbon emissions reduction plan, arch-rival Ferrari is keen to show it's keeping pace as the company's CEO has reportedly indicated the direction Maranello is heading with regards to its greenification.
Two approaches which Ferrari chief executive Amadeo Felisa confirmed the company is looking into include turbocharging and E85 bio-ethanol. Regarding the former, Felisa assures that the weight of Ferrari's technical know-how will be thrown into ensuring that turbocharged engines retain Ferrari's trademark high-revving feel, while he revealed that the ECU on the company's latest model, the California, is already ready to burn E85. But beyond turbos and corn-fuel, Felisa also revealed that they're working on a hybrid concept, likely to incorporate the F1-derived KERS regenerative braking system, to debut at an upcoming auto show in the United States following the Frankfurt Motor Show in September where Ferrari is expected to debut the replacement for the F430 line. Sources suggest Los Angeles as a strong possibility for the hybrid Ferrari's debut.