Filed under: Marketing/Advertising, BMW, Ford
Obama a BMW, McCain a Ford
Being a Democrat or Republican is like being a Ford fan or Chevy supporter. While there are undecideds who might choose a Mustang or Camaro based on their spec sheets alone, most us already know where our allegiance lies and will defend our choice regardless. The analogy between your political party and pony car preference just got a little more interesting thanks to a study by Landor Associates and research firm Penn, Schoen and Berland. They issued a survey asking respondents to compare the top two political contenders with brands in the marketplace, and the results weren't shocking so much as reflective of the prevailing perceptions of each candidate.
Barack Obama, for instance, was associated with brands like Google, James Bond and Target, while John McCain was linked to AOL, Jack Bauer and Wal-Mart. When it came to auto brands, Obama was buddied up with BMW and McCain paired with Ford. We would have gone a bit more granular and pegged Obama as an M3 and McCain a Shelby GT500, as that would certainly be a race more exciting than the one we're watching now.
[Source: Adweek]
Reader Comments (Page 1 of 8)
ugg.tryptophan 4:03PM (10/24/2008)
Obama's German?
Reply
The Luigiian 4:30PM (10/24/2008)
BMW's a pony car?
Pengwin 4:58PM (10/24/2008)
the M3 would wipe the GT500 on the track.
it would have been a fairer comaprison between a camaro and the mustang
JMC3 5:01PM (10/24/2008)
Obama isn't seen as American.Curious.
Alias 5:29PM (10/24/2008)
Obama is a Lada...definitely a Lada.
Ricky 5:33PM (10/24/2008)
Lada Riva! (tuned by Lotus)
GENO 6:00PM (10/24/2008)
?!? LEAVE THE EURO CARS IN EUROPE
Richard 6:04PM (10/24/2008)
Yugo/ Abram's M1 (tank)
Obama is a socialist - so I figured a Yugo. Anything Frend would also do, but their cars can be quite attractive so I chose Yugo. It is the best you can do when you have spread the wealth.
Domestic 6.0 6:23PM (10/24/2008)
ahaha Obama is a ZR1 you fools !
geo.stewart 7:05PM (10/24/2008)
well, Obama is definitely going to cost more initially, higher maintenance and repair bills, and he'll get picked by most because its fashionable.
whereas the ford may not be as polished but its more reliable, wont cost as much to own, and will be faithful
Kotse 7:06PM (10/24/2008)
o(B)a(M)a(W)
Torrent 9:38PM (10/24/2008)
geo.stewart:
wow uh..............no.
Russell 11:56PM (10/24/2008)
I would say Obama is more American than GWB will ever be. Just look at the jobs being transported to China by Repubs, our industries are all but gone overseas. Auto industry is the only thing left and its crumbling. Obama has promised that he would help auto industry, he also supports renewable fuels and clean technology. Repubs on the other hand have promised nothing only feeding us hate. Enough I d rather take a chance on something new than drown in the same $hit.
Russell 11:59PM (10/24/2008)
Obama = Chevy Volt
McCain = Chinese Chery
DC_1 4:04PM (10/24/2008)
LMAO!!!
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MasterCKO 4:35PM (10/24/2008)
This article is especially hilarious to me; check out what I saw on the way to dinner last week:
http://picasaweb.google.com/mastercko/DinnerAtKohSamuiAndTheMonkey#5259537544502382818
ROFL!!
Kotse 7:12PM (10/24/2008)
McCain actually looks more like a....'57 Chevy.
TJ 4:05PM (10/24/2008)
post hit increase in 5...4...3...2...
How is this news?
I understand we are, what, 11 days out? But there are some of us who come here to enjoy a BREAK from the politic-ing being shoved down our throats everywhere else.
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Shipey 4:07PM (10/24/2008)
They're both clapped-out mid-80s Chrysler minivans, IMO.
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BoxerFanatic 4:16PM (10/24/2008)
I would tend to agree with you.
McCain is an old plymouth, or oldsmobile, with blown steering. You don't know whether or not it is going to cross the centerline to the left or not.
Obama is a beetle-based kit car. A new fancy sports car skin over the same old socialist-era chassis, but the skin doesn't fit right, and you don't know when the old tail happy handling will bite back.