• Oct 24, 2008
Being a Democrat or Republican is like being a Ford fan or Chevy supporter. While there are undecideds who might choose a Mustang or Camaro based on their spec sheets alone, most us already know where our allegiance lies and will defend our choice regardless. The analogy between your political party and pony car preference just got a little more interesting thanks to a study by Landor Associates and research firm Penn, Schoen and Berland. They issued a survey asking respondents to compare the top two political contenders with brands in the marketplace, and the results weren't shocking so much as reflective of the prevailing perceptions of each candidate.

Barack Obama, for instance, was associated with brands like Google, James Bond and Target, while John McCain was linked to AOL, Jack Bauer and Wal-Mart. When it came to auto brands, Obama was buddied up with BMW and McCain paired with Ford. We would have gone a bit more granular and pegged Obama as an M3 and McCain a Shelby GT500, as that would certainly be a race more exciting than the one we're watching now.

[Source: Adweek]


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  • 120 Comments
      • 6 Years Ago
      I think any politician is a bus. We all get onboard and get taken for a ride.
        • 6 Years Ago
        Yeah. And then we get dropped off somewhere out in the sticks and left to fend for ourselves.
      • 6 Years Ago
      Well McCain's son drives a GT-R and his wife drifts a 240SX. What does that say?
      • 6 Years Ago
      hmm... i don't like either of my choices.
        • 6 Years Ago
        And this is different from every other election?
        • 6 Years Ago
        Partially agree. While I'm not crazy about either of my options this year, I don't feel completely screwed like I did 4 years ago. To go with the analogy, 4 years ago it was trying to decide between an old and busted bmw with automatic transmission or a ford f150 with an empty tank of gas. This year I feel like i'm choosing between a 3 series and mustang gt. I really can't go wrong, but neither is right for me either.
        • 6 Years Ago
        So let them know you are not satisfied... vote for one of the many third parties. Even if this means a write in vote!

        Not everone wants a Camry or Accord. They buy cars they really like even though these cars stand NO chance of being "Americas best seller"... Doesn't mean the cars are bad, just that they are different and match the "buyer's" style more closely! Mazda, Subaru, VW, Mitsubishi, Acura, and Mercury are all third parties of the automotive world.

        Hey if Ross Perot can get 19 million votes...

        If people keep choosing the Mazda 6 for its true merits, more people may be exposed that would never have considered one for thier own driveway... word gets out and soon the Mazda outsells the Camry... OK just my lame analysis

      • 6 Years Ago
      Jesse Jackson is a VW Beatle Cabrio, they both neuter men.
      • 6 Years Ago
      Palin is a Zamboni.

      • 6 Years Ago
      Me- wondering why the hell obama likes bmw.
      • 6 Years Ago
      I would completely agree with this automotive comparison between the two candidates:

      Obama: Sophisticated, complex and well put-together yet simple and understated to the eye on the outside non-offensive to anyone with a sense of class; People pay (and donate) a premium to experience this individual and the value is seen; ideals are state of the art and push the boundaries on what a vehicle (government) should look and act like.

      McCain: A larger bold symbol from what is truly american classic. From its inception, dessigned to battle others on the street and has done so with success even until its current day. While lacking in technology and other advances found in the BMW (ie: Handling and reacting to situations much quicker), it accels in what its been known to do best....go forward fast and keep doing the same thing better than the competition....braking and cornering is secondary; in trade for a lower cost. People recognise this vehicle and have fallen in love with the american symbol of the muscle sports car, regardless of its shortcomings.

      FYI, I am a Canadian Citizen.
        • 6 Years Ago
        Very nicely stated, James.
        • 6 Years Ago
        Obama is a Corvette ZR1 !
      • 6 Years Ago
      They are both cheeks of the same ass. You'll get no different from either one.
      • 6 Years Ago
      As a Chevy guy voting for McCain, I find this insulting. At least make McCain a Ford GT and Obama a Prius, that's much more fitting.
      • 6 Years Ago
      Um, I am Republican and would take a BMW over any Ford. This is stupid; very low for autoblog.
      • 6 Years Ago
      "BoxerFanatic...the only conservative Subaru owner in the world"

      Untrue. I have an '05 Legacy GT and I'm fairly conservative myself....

      All Subaru owners aren't hippies or lesbians, man, lol...
      • 6 Years Ago
      It's the exact opposite in real life... trying to find a democrat in a room full of BMW drivers is like trying to find a vegetarian in a room full of sumo wrestlers.

      BMW = memeber of RNC
      Ford = member of DNC

      Obama used to drive around in a Canadian-built Chrysler 300C sedan
        • 6 Years Ago
        auday, Coco, it depends on where you live.

        In some places, Ford=working class, BMW=rich. Therefore, Ford=DNC, BMW=RNC.

        In other places, Ford=gun-toting redneck, BMW=liberal with money and a college degree. In those places, Ford=RNC, BMW=DNC.
        • 6 Years Ago
        Not sure where this rich = RNC / poor = DNC notion comes from.

        Drive through the upscale DC area burbs and you will see Obama signs and bumper stickers by a 20:1 margin - in front of upper six to low seven figure mcmansions with pretty near six figures just parked in the driveway.

        • 6 Years Ago
        Quote:"trying to find a democrat in a room full of BMW drivers"
        totally wrong! I hate stereotypes, but here is the news for you, all BMW drivers I know are Democrats... mainly people who buy technology packed Euro cars are more big city dwellers with high-tech jobs and involved with the whole world. on the other hand people who live away from the urban cosmopolitan centers drive big trucks and SUVs and tend to pick US cars they are used to (dont like the change) and if they buy Euro cars they will buy Mercs not BMWs.
        • 6 Years Ago
        McLovin: FWIW, I live in the 11th largest market (Metro Detroit) & most of the BMW people I know are Dems & Republicans. Some are Indies too.

        People earning $250K a year represent about 2% of this WHOLE country... to hear McCain talk its more like 48%. No one likes to pay taxes... but to use John's campaign slogan... COUNTRY FIRST.
        • 6 Years Ago
        FWIW (probably not much), I know three people with BMWs. All of them voting McCain. I live in the 22nd or 23rd largest city in the US.

        They are all afraid of having their taxes raised by 3% on their earnings over $250K. Which would amount to less than $1000/year for each.
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