Knight Rider premiere pulls 4.9/10 Nielsen rating

The series premiere of Knight Rider on NBC last night pulled a 4.9/10 Nielsen rating in its 8PM time slot, which, according to tvbythenumbers.com, isn't exactly a stellar score for a series opener. In other words, Nielsen is estimating that 4.9% of all TV households were watching Knight Rider last night, and that group includes TV households that both did and did not have their TVs turned on at the time. The second number means that out of all the TVs turned on between 8PM and 9PM last night, 10% were watching Knight Rider.
How does that measure up with Knight Rider's competition on Wednesday nights? Not so hot. KR was third in the 18-49 demographic and 4th in the more important 18-34 demo. Robert Seldman who writes for tvbythenumbers.com tells us that the 18-34 year old demographic was even more interested in watching America's Next Top Model than Michael Knight, and that includes both males and females.
The Nunez household counted itself among the few that watched the Knight Rider premiere, and in case you missed it, check out Alex's liveblog of the first episode. He's promised to be in front of the tube each week so you don't have to.
[Source: tvbythenumbers.com]







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Reader Comments (Page 1 of 2)
Alex 9:04AM (9/26/2008)
After hearing that, i'll take the under on Nunez's 5 episode over/under.
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DesiAuto 9:18AM (9/26/2008)
Alex,
Let's hope this series continues ... I want you to live blog every episode and that's the best part about this Knight Rider series.
You might be the first "Live Comedy Blog" ever ...
I will give Knight Rider 10/10 ;-)
hankfidel 1:49PM (9/26/2008)
I'm confused...doesn't 4.9/10= 49%?
Randy 10:27AM (9/26/2008)
I watched paint dry! It was much more believable and much less pompous!
JayP 9:06AM (9/26/2008)
I let my 6 yr old watch it- fortunately he missed the porn0 reference. I don't want to have to explain that to him yet.
Dumb it down for the kids, sell a lot of toys this Christmas. For crapsake- it's a transforming, talking car.
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catgirlshyla 2:02PM (9/26/2008)
"Hello, I represent the entity known as Transformers, and Optimus Prime wants a word with you....:
bigMIKE 9:12AM (9/26/2008)
Maybe they should consider that the age bracket may have already watched it online since it was released early. I watched it online and not on air.
bigMIKE
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Steven 5:47PM (9/28/2008)
+1 This is what they get for re-airing something that has been on the internet for over week! I watched it online, thought a new episode would be on last week, when i realized it was a repeat I shut it off. Also, the Presidential announcement screwing up all the timings I'm sure didn't help the situation.
knightbass 9:16AM (9/26/2008)
Am I the only one who wishes this would just go away? Knight Rider is not cool, never was and never will be. It's embarrassing that people who claim to love cars give people the impression that we want this kind of junk.
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Spiel 12:38PM (9/26/2008)
I wouldn't even waste a second watching this after watching the pilot weeks ago. However, I got curious reading your email about the Turbo Boost to see just how bad it was. I found this clip on YouTube:
http://www.youtube.com/watch?v=dbFPSAAw0WE
I must admit, this is a million times worse than I thought. It just plain sucks.
I wonder if little Mike slept with big Mike, and big Mike slept with NBC execs to get this crap signed on.
Evotec 9:30AM (9/26/2008)
I saw it for few minutes and it sucked!
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k.w.a 9:23AM (9/26/2008)
after watching the tv-movie or whatever that was a couple months ago ( well, i could only stomach the first 30 minutes of bad acting, cliche plots, and cheap stunts) I think I'd be more likely to watch America's Next Top Model too!
...and for the record, it's pretty bad if I'd rather watch Tyra Banks absorb in herself than watch your tv show! ;)
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dave 9:26AM (9/26/2008)
This show was a huuuge disappointment to watch. It was one of those shows that you know in the first 15 minutes if it's going to bomb or not. Oh well...I may try to watch the 2nd episode, maybe things will change.
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Joshua 9:28AM (9/26/2008)
sorry KR, there are better things to watch at 8pm than watching a riced out mustang.
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dan spalinger 9:32AM (9/26/2008)
Maybe now it will just go away...
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Stumpy 9:39AM (9/26/2008)
I am SO glad I was not part of the 4.9% that watched it. Even that number sounds high too me.
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Jay 9:40AM (9/26/2008)
D-E-A-D faster than you can say 700-billion dollar bailout. Ok...maybe not that fast, but soon enough it will be. Way to tarnish the memory of my favorite 80s show when I was a kid with this junk. Since when did Kitt have Cold Air Intakes on the hood in [name-your-battlemode here]. This isn't Fast 'N' Furious. Lordie...
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Greg 9:49AM (9/26/2008)
This show is a waste of money. The Effects could use some work, the "turbo boost" that pushes the car off the ground looks like crap! The actors need a better script. I am not impressed at all. I hope they fine tune it before the end of the season, how ever I won't be upset if they don't bring it back next season.
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DriverG 9:49AM (9/26/2008)
The sad thing is it is very likely that they'll be using this as a barometer for the potential success of Top Gear USA, even though they're nothing alike.
Haven't heard much on that front lately, have we? if they want to get it up midseason they're going to have to go into full production pretty soon.
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F1Mikal 10:16AM (9/26/2008)
What the hell is this Nielson rating crap? Does anyone know anyone who has a nielson box?
Does anyone know anyone who knows anyone who has a nielson box?
You see what I mean?
how are they getting these ratings numbers.
All rubbish I say.
My 2pence
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