• Aug 25, 2008


Click for a hi-res gallery of the BMW M1 Hommage

It's a sign of the times. After having rolled out the delectable M1 Hommage concept (pictured above), one BMW board member says that the Bavarian automaker has no intention of producing a supercar to compete with the likes of the Audi R8. Instead, BMW will focus on green technologies.

The news comes straight from Klaus Draeger, the board member at the helm of the EfficientDymanics initiative. While Audi continues to produce more powerful and more desirable versions of the R8, Mercedes prepares entirely new supercars and Porsche continues to do what Porsche has always done, the company that once hailed itself as the producers of the "Ultimate Driving Machine" is more concerned with hybrids than sportscars.


[Source: AutoTelegraaf via AutoblogGreen]


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  • 21 Comments
      • 6 Years Ago
      Man, this is one butt ugly and tacky car. Kitsch with four wheels.
      • 6 Years Ago
      Its good to see a company keeping its focus on the long term, instead of building monuments to hubris in the short. Now if they could just do something about part costs...
      • 6 Years Ago
      I'm glad BMW is focusing on their core products. Personally, I can't afford something like the M1; so if BMW focus on its core, it will benefit me since I am most likely to buy it. Its nice to dream of buying such cars such as the R8 and M1, but I rather have the real thing. GO BMW!
      • 6 Years Ago
      Oh, yes, because going fast is the only measure of an ultimate driving machine.
        • 6 Years Ago
        Yeah, and?

        I personally find 'boring' and 'ultimate' in contrast to each other when talking about a driving experience.
        • 6 Years Ago
        Exactly. I'll take fifteen cupholders over driving dynamics anyday.
      • 6 Years Ago
      BMW has always had a sporting bent, and designs all its vehicles from the ground up with this baked in. That's not going to change. The fact is, advancing the technology to reduce their carbon footprint not only should be their top priority, it should be every manufacturer's. But there will always be people out there who bitch and moan about BMW not doing this or that, as well as the usual BMW haters. They're a little pathetic, when you get right down to it.
        • 6 Years Ago
        "BMW has always had a sporting bent, and designs all its vehicles from the ground up with this baked in."

        are you seriously trying to make the argument that the X6, X5 or X3 were designed from the ground up with "sporting bent baked in"? if you really believe that, i've got a bridge in brooklyn i want to sell you...
      • 6 Years Ago
      Well let us talk about you, "rsfourever" - i am absolutely sure that you do not have any idea or detailed financial data on "VAG making money on R8", but even we turn on all our imagination and pretend that it is "highly-unlikely" so, then...well it is much easier to achieve for Audi being a part of multi-brand group (with all cost-, platform-,engine-sharing etc.) than for MB or BMW - so not a big deal.
      • 6 Years Ago
      BMW has been there and done that with their Z8 which I think inspired a lot of later high performance vehicles from manufacturers like MB and Audi, while Porsche has always have cars in that same range as the Z8. BMW has shown once and again, that regardless of its Z8 "halo" car, it can sell their other vehicles because they speak for themselves when one drives a BMW.

      I am not a big BMW fanatics. In fact, I have preferring Audi over BMW recently. I think BMW's vision is much more long-term focused. As it has shown in the M5 (one of the very first vehicles to hit the then-stratospheric 400bhp sedan from a major auto manufacturer), Z8 (out much earlier than the other halo cars like R8 or SLR), and iDrive (which hate it or like it, one of the first attempt at merging all controls of a car into one interface). The fact that BMW is willing to try and then move on to other thing has proved to me that this company knows what it is doing. Yeah, X6 or X3 may not be big sellers. But if the market isn't there, BMW will kill it off just like what other manufacturers do. Let the market speak for themselves.
      • 6 Years Ago
      "...the company that once hailed itself as the producers of the "Ultimate Driving Machine" is more concerned with hybrids than sportscars."

      Not that you were in the board meeting at BMW discussing the company's focuses, or anything.

      BMW may not be AS concerned with building a fresh-from-the-ground-up male inadequacy compensation machine as other mass manufacturers (Audi and Mercedes) who have historically had less sports car DNA in their models than BMW puts into EVERY vehicle it produces.

      I, too, am disappointed at the missed opportunity to possibly drive/purchase a modern interpretation of the M1. However, for the greater good of the rock we live on, I think I'll get by just this once.

      It's a sign of the times...
        • 6 Years Ago
        Give me a call when anything BMW produces can match the R8 on the track. Thanks for playing.
        • 6 Years Ago
        Zamafir,

        BMW did make something faster than the R8. 5 years ago (M3 CSL). Compare ring times, use the tool on fastestlaps.com (as suggested by rmc), and then go 'play' whatever game you want while reading the latest edition of Motor Trend in your bathroom.
      FEW
      • 6 Years Ago
      I think its a good move, its better to appeal to everyone than to just a select few. Besides if anyone can make hybrids fun, its BMW.
      • 6 Years Ago
      BMW is probably doing the right thing. They are a mass producer and don't need an exclusive sports car like the R8. I would like to see BMW focus more on it's core vehicles than trying to fill every niche in the market. I've never been one to subscribe to the advertising slogan "Ultimate Driving Machine" but they are nice cars nonetheless even if everyone from a gangbanger, high school student, to a CEO drives one. Anyone and their grandma can lease a BMW and unfortunately it takes away from them being the sought after car that I used to see them as....
      • 6 Years Ago
      baaaaa

      I am green.

      baaaaa
      • 6 Years Ago
      "...the company that once hailed itself as the producers of the "Ultimate Driving Machine" is more concerned with hybrids than sportscars."

      As they should be...have you seen the gas prices in Europe, never mind the USA?!
        • 6 Years Ago
        Audi's building hybrids, and the R8, and a host of other cars which keep getting better with every revision. BMW keeps watering them down and giving us cars like the X6 or 'innovations' like idrive. Something is amiss.
        • 6 Years Ago
        So, not having an R8 competitor makes BMW, as a brand, less sporting and dynamically competent than Audi?

        I think anyone who's driven an A4 and a 3-Series (or an A3 and a 1-Series, or an A6 and a 5-Series, or...) would argue with that. Halo cars are one thing, but in terms of its core products, BMW is still very much walking its talk.
        • 6 Years Ago
        Thanks Mike,

        BMW builds great cars...period. Just because they aren't going to be putting out a low-sales number model like the R8 doesn't mean they don't live up to their Ultimate Driving Machine slogan.

        To be honest, I'm a little disappointed in Autoblog for using that type of rhetoric "Once hailed itself"...come on guys....

        If oil prices don't change for the better, there won't be a market for the R8 or any competitor thereof. So why rip on a car company for trying more productive markets in harsh economic times?
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