Bentley laptop takes brand whoring to new level
Click above for more pics of the Bentley laptop
As a devout lover of both technology and expensive cars, there are few things more exciting to me than an exotic vehicle or new gadget. It's cool when new technologies are integrated into cars, too. Unfortunately, the car/technology marriage doesn't work so well when the paradigm is shifted in the other direction. Ferrari and Lamborghini have tried to push exotic-branded tech with limited success, and now the latest offering from Bentley and Ego Lifestyle takes a bolder step towards brand-whoring.
The new Bentley laptop attempts to class up the notebook computer business with rich leather and hand-sewn cross stitching that comes directly from the storied brand's seats. Further connection between notebook and luxury vehicle comes from the use of a Bentley door handle that has been converted for computer carrying duty, and the laptop is supposedly "hand-built" just like the cars. Besides looking like a cross between a Coach hand bag and a George Foreman Grille, it also has sub-standard hardware specs as well. Oh, and it'll cost you a cool £10,000 to live the life of a poseur, too. What a deal. All is not lost, however, as the rest of the luxury automobile universe can look to this monstrosity as a reminder to never again build a branded laptop. Somehow we doubt they'll heed the warning.
Gallery: Ego Bentley Laptop
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[Source: T3 via Engadget]
Reader Comments (Page 1 of 2)
Mike 5:05PM (7/22/2008)
it looks like the old Apple clam-shell iBook with a fancy leather cover...
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Torrent 5:06PM (7/22/2008)
Useless. It costs as much as a Chevy Aveo. Unless it's a Transformer, I officially don't care.
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Kumail 5:23PM (7/22/2008)
haha, i completely agree.
Randy 10:40PM (7/22/2008)
I agree too! The headline was certainly funny though!
Wow-ed 2:30AM (7/24/2008)
There is no b!tch stupid enough or rich enough to justify it...unless you're right, it must be a transformer!
Shiftright 5:11PM (7/22/2008)
It's a beautiful stupidly overpriced thing for those nouveau riche with a vagina....
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John R 5:13PM (7/22/2008)
Gayest. Laptop. Ever. [yeah, i went there.]
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the vegas style guy 10:15PM (7/22/2008)
I'm gay and I think it's way too gay for any gay guy I know. And I know plenty.
Hugh G 5:16PM (7/22/2008)
I want Bentley brand rubbers so I can impress the ladies yo.
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The Doctor 5:20PM (7/22/2008)
Come on Bentley, even with that piece of tat you're not even getting close to the brand-whore that is Ferrari...
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garlinski 5:20PM (7/22/2008)
Love it when the word "whoring" is used. Thanks for making me laugh before I head out into Hartford traffic.
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LoneWolf 5:23PM (7/22/2008)
So in 6 months you can't run the new OS properly...than you realize that you just thrown £7000 out the window..
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Yar 5:24PM (7/22/2008)
But can it run Crysis?
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Joce03 5:28PM (7/22/2008)
They should have used the Mac Air laptop. At least that way the computer would still work in 6 months time.
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Jebbry 5:35PM (7/22/2008)
Looks rather like a seat cushion...or a posh toilet seat cover.
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John Graham 1:35AM (7/23/2008)
Well, when CORVETTE ZR! buys one, I'll s#it on it!
CORVETTE ZR1 5:34PM (7/22/2008)
is it a Mac or a PC ? cause that dose matter... it looks cool The chrome handle is a good idea too. but... £10k for a Laptop Thats crazy. but.. hay it was a good idea if it were a good price... i would buy one. i Love Bentley.
P.s, My Favorite Bentley is the. Bentley Continental GTC.
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duo 5:45PM (7/22/2008)
I don't know what's worse, your spelling or the overpriced laptop.
CORVETTE ZR1 5:50PM (7/22/2008)
@ duo:
I misspelled one word big deal... keep the comments on topic to the post Please... Thank You.
Zhenya 5:58PM (7/22/2008)
It looks like a toshiba, its definitely not an apple you can tell by the monitor clasps that hold it down against the body of the computer when closed.
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