Bentley laptop takes brand whoring to new level
As a devout lover of both technology and expensive cars, there are few things more exciting to me than an exotic vehicle or new gadget. It's cool when new technologies are integrated into cars, too. Unfortunately, the car/technology marriage doesn't work so well when the paradigm is shifted in the other direction. Ferrari and Lamborghini have tried to push exotic-branded tech with limited success, and now the latest offering from Bentley and Ego Lifestyle takes a bolder step towards brand-whoring.
The new Bentley laptop attempts to class up the notebook computer business with rich leather and hand-sewn cross stitching that comes directly from the storied brand's seats. Further connection between notebook and luxury vehicle comes from the use of a Bentley door handle that has been converted for computer carrying duty, and the laptop is supposedly "hand-built" just like the cars. Besides looking like a cross between a Coach hand bag and a George Foreman Grille, it also has sub-standard hardware specs as well. Oh, and it'll cost you a cool £10,000 to live the life of a poseur, too. What a deal. All is not lost, however, as the rest of the luxury automobile universe can look to this monstrosity as a reminder to never again build a branded laptop. Somehow we doubt they'll heed the warning.
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