- Jul 3, 2008
Now it's (quasi) official: Chevy Beat to U.S.
GM knows it needs an economical, mass-market, mass-appeal small car -- badly. Yes, it has the Aveo, but it's underwhelming in all respects, and sure, it's currently pimping the Cobalt XFE, but that car's about as exciting as an episode of Antiques Roadshow. Corsa? Not engineering the current one to be U.S.-compliant probably wasn't the greatest idea. The answer? MarketWatch says The General has summoned its inner Janet and cried, "Gimmie a Beat!" GM has yet to make a formal announcement, but it seems the Chevy Beat is indeed coming to the U.S. market. The broader public will get a really good look at it next Summer in the Transformers sequel, and as was the case with the Camaro, they'll be looking at a car they'll (apparently) be able to buy. If GM is smart, the screen-to-showroom transition won't take two years as it has with Camaro. It seemed a bit dumb that GM chose New York as the launching pad for the Beat and its fellow Triplet concepts, only to say that the car would be a "global" vehicle (read: everywhere but here). Now, it would seem that global really means global. Hey General, it probably wouldn't hurt to make Trax and get your Groove on, too. Thanks for the tip, Matt!
[Sources: MarketWatch, Bloomberg]