• Jun 6, 2008
Got an automotive brand to sell? It doesn't matter how it's performing in the marketplace, whether its products are outdated or just not popular in the present buying climate. If you've got one, an Indian automaker wants to buy it. At least that's the way it seems after learning that two Indian automakers, Tata and Mahindra, have approached General Motors to purchase the HUMMER brand. GM only announced that it would begin considering what to do with HUMMER this week.

Tata has already gobbled up Jaguar and Land Rover from Ford, but apparently is still hungry for some more American-owned metal, and what's more American than HUMMER? Mahindra, meanwhile, will be bringing its diesel-powered Appalachian pickup to the U.S. market by the end of 2009. Tata and Mahindra tend to go after the same things, as both were bidders for Jaguar/Land Rover and both are competing for the right to own motorcycle manufacturer MV Agusta. Of course, neither India-based company is commenting on their interest in HUMMER and GM's all like, "Whoa, we just said we were thinking about it" (not an actual quote). HUMMER sales last month fell 60.2% last month compared to May 2007, and with gas prices going up and up, the poster brand for insensitive consumption may not have long to live under the GM corporate umbrella.

[Source: Automotive News, sub. req'd]


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  • 52 Comments
      • 6 Years Ago
      My suggestion to GM Re: Tata or Mahindra Interest

      The SUV market is DEAD....

      SELL IT!!
      • 6 Years Ago
      tata have certainly got the money to splash about, i'd imagine hummers would sell well in india and china, i dont know much about mahindra though
      • 6 Years Ago
      If GM sells their marketing rights to Hummer, it will be a huge PR selling point. Rather than being accused of manufacturing and selling these outdated vehicles they will now be selling a manufactured commodity to another company. What and where that other company does with this product is of no concern to GM. GM can proudly say that in an effort to supply the consumer with the fuel efficient products they need and want, they no longer offer the Hummer.
      If the present dealers wish to continue selling the Hummer brand they can contract with the new owners, whomever that might be.
      • 6 Years Ago
      I so called this one!
        • 6 Years Ago
        Oh great wizzard, you called this one and I suppose you also called the bubble in the housing market.
        So if you, oh great wizzard are so far seeing, how come you did'nt tell GM, Ford, Toyota, Nissan and all the others that have experienced huge downsales in SUV's? Or warn all your subjects of the impending rise in oil? Perhaps you can tell us which stocks to invest in?
        Or better yet, oh great wizzard, tell me what the Mega Lottery numbers for this weekend.
      • 6 Years Ago
      The events that are taking place in the U.S auto industry are exactly the same that took place in the British Auto Industry. A lot of the domestic products such as Austin, Rover etc dissapeared eventually to appear as foreign owned.

      • 6 Years Ago
      If it comes with H1 than M&M should buy it, otherwise it's something to avoid.
      • 6 Years Ago
      AFAIK AM General still makes the H1 so no conflict there. The brand can be sold.
      • 6 Years Ago
      So how would this work? I thought the H2 was built on the Suburban/Yukon chassis and the H3 was built off the Colorado platform. If so, would Tata simply be buying a brand name or would they also purchase production facilities to build them?
        • 6 Years Ago
        The H2 is still on GMT800, as a matter of fact. It has yet to move to the more up-to-date GMT900... If ever (read: not).
        • 6 Years Ago
        GM owns the "Marketing Rights" for the Hummer name. What that means is that Tata (or whoever) will be buying the Franchise Rights, i.e. dealerships. That is all that Hummer truly is. The H2 and the H3 are a great way for GM to fill excess capacity on the Colorado and Tahoe platforms.

        The biggest part that kills me out of this whole scenerio is, GM hasn't shipped a new Hummer to its dealers since the last week of February due to the American Axle strike. Of course there will be a 60% reduction in sales.
        • 6 Years Ago
        H-Hour! D-Day!!

        What should GM do about the iconic Hummer? Gas prices are killing the beast. Sales are plummeting through the showroom floor. The problem is quite simple, my dear Watson. It's the solution that boggles the mind.

        First the General must reinvent the GMC brand. Stop selling Chevy clones! (GMC Acadia, Yukon, Sierra Canyon, Savanna). GMC should be repositioned as just a sales channel for Hummer and Opel Movana.

        Offer Hummer as a premium SUV (H2, H3 & HX) and pickup truck (T2 & T3). Hummers should be fully equipped with 2WD/4WD and hybrid technology. Hummer should be built on the same platforms as the Chevrolet Tahoe/ Cadillac Escalade and Chevy Colorado. Just plop a Hummer coach and body onto those platforms.

        Ergo, the costs come down drastically (especially with the demise of GMC clones). Hummer, which is a more macho sounding moniker and a more befitting cachet, fills the void. All SUVs (Chevrolet, Cadillac, Hummer) could then be built in one assembly plant, which likely would be quite busy as a result. The T2 & T3 could be built at either the SUV plant or at a Chevrolet truck facility.

        No need to say, "Goodbye old chum". Rather it would be to GM's advantage to continue this well known respectable marque.
      • 6 Years Ago
      A couple of you are funny. Calling a entire group of people stupid because they buy a certain vehicle they like.

      I literally think to myself at times that you forget what type of website your at.

      SUV's are anything but dead. I see brand new ones being driven around every day. They certainly will shrink because there is no way 60% of the market can afford them anymore as they had been.

      Anyhow, there are a lot of other posts in here that have speculation and incorrect facts, so I will just move on rather because once I got up to about 5 posts with bad information in it, I knew it would take too long. The first one, of course, being that Hummer selling the brand is pure rumor to begin with.
        • 6 Years Ago
        Do you mean the inaccuracy is in that it IS a rumor? Or that it isn't?
        • 6 Years Ago
        Sorry, I was trying (I rarely type what I want to say correctly) to say that GM only said they were looking at the brand and their options during a time of $4+ per gallon fuel and a brand that is thought of as the poster child (based on the now defunct H1) of bad gas mileage. Oddly enough, Toyota just released their new large Sequoia, frankly the Hummer has been around for years and is making more fuel efficient vehicles including killing the H1 BEFORE gas prices dropped. Odd that so many people dont know this. The large Hummer is a niche vehicle, so I expect all hypocrites to be in ANY thread relating to Lamborghini, Ferrari and any other niche vehicle. Wake up, have your own opinions, not one fed to you.

        Again, Hummer is working on a Jeep type of brand, if they can hold out a few years, the response to the HX has been huge and could pull the brand back into being profitable.
      • 6 Years Ago
      One little problem. As long as Hummer has U.S. military contracts to fulfill, Hummer can't be sold to foreign owners. The U.S. defense department will not allow it.

      AM General that was a subsidiary of American Motors, and built the Humvees, couldn't end up under Renaults control via the American Motors takeover in the late 1970's. AM General had to be split away.

      Even now there's a debacle over the defense department wanting to procure Airbus aircraft for their future inflight refueling aircraft for the Air Force.

      Anyway, I can't see the builders of the Humvees and other U.S. military contracted vehicles going into foreign or non-domestic manufacturer's ownership.
      • 6 Years Ago
      Hummer doesn't have any equity!

      How can a automobile have equity when the market has shiftted away from what the product is?

      Equity... plz

      Anyone who buys Hummer is stupid. Waste of money.
      • 6 Years Ago
      ooh what a bad news!!

      the indians will ruin everything

      they bought Jag and Land Rover

      and now they will buy the hummer :'(!!
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