• May 12, 2008
We've been begging for better small trucks from automakers for some time now, and it looks like Ford may have an answer for us. Pickuptrucks.com reports that Ford may revive the F-100 name on a new mid-size truck built on a modified version of the future F-150's platform. Rumored to be a little less than 9/10th the size of the F-150, the F-100 would also feature extensive use of aluminum to save even more weight. Unlike the Ranger, which shares no parts with the F-150, the proposed F-100 would share many and be built on the same assembly line as its big brother. Ford clearly needs a solution for the upcoming change in CAFE standards that will required a fleet average of 28.6 mpg for light duty trucks by 2015, and an F-100 offering an EcoBoost twin-turbo V6, a naturally aspirated V6 and V8, and possibly even a diesel could do the trick.
As for what will happen to the Ranger if an F-100 is added to the line up, no one knows for sure. Believe it or not, but the Ranger still sells having moved 7,585 units in April and 29,182 year-to-date. Whether or not those numbers are high enough (or whether they're predominately sales to fleets) to keep it alive for much longer remains to be seen, but its presence in the market place satisfies a need for small, relatively fuel-efficient pickups. We don't see an F-100 filling that role, but rather competing with larger mid-size trucks that are predominantly powered by V6 and V8 engines. So we hope that Ford sees the value in a redesigned Ranger, even if the rumored F-100 comes to market.

[Source: Pickuptrucks.com]


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    • 1 Second Ago
  • 52 Comments
      • 6 Years Ago
      The current F150's are already 90% of what they used to be, that's why they are losing double digit marketshare year after year. Ford built their reputation as work trucks and now their core users have gone to 250's or left Ford altogether for a Dodge , Tundra etc.

      My review of the last Ford I owned has been viewed over 40,000 times and I have received a huge amount of support.

      http://www.prairielinks.com/FordReview.html
      • 6 Years Ago
      This sounds like something to compete in the mid-size truck market with the likes of the Dodge Dakota and Nissan Frontier (oversized and no fuel economy advantage over a full sized truck). The way the market has changed with gas at $4 per gallon, they should stick with something about the size of the current Ranger. The four cylinder 5 speed model gets 30 mpg. They're looking a gift horse in the mouth...
      • 6 Years Ago
      *sigh*

      I want to see a new small truck the same size as the original Ford Courier, Chevy LUV, Datsun Pickup...

      Not this oversized mess.
      • 6 Years Ago
      Yes, a small, fuel efficient pick up truck is what is needed. Everything just gets bigger and bigger, blurring the distinction between sizes. The Courier, that THAT was a small truck. The original Toyota PU was small, too. Not anymore. Bring back a nice small truck for the masses.
        • 6 Years Ago
        And why does Ford have the longest product development cycles in the business? 2012 for a Ranger replacement? They deserve to go out of business.
      • 6 Years Ago
      The funny part is, Ford is stating that this F-100 will be the size of an older F-150.

      Why on earth does Ford need TWO full size trucks?

      I think Ford is in the business of answering questions nobody asked.
        • 6 Years Ago
        Becasue by the time this thing comes out, the current F150 will be 3 x's as big, so it should be just right.
        • 6 Years Ago
        Isn't the Ford F-Series the best selling vehicle in the world, with annual sales of 700,000-1.1 million? Sounds like a lot of buyers found their answers.
      • 6 Years Ago
      90% is fairly standard size down

      F-150 211 * 90% = 190 in
      Ranger 189 in

      Toyota Tundra 210 * 90% = 189 in
      Toyota Tacoma 190 in

      Honda Accord 194 * 90 = 175 in
      Honda Civic 175 in

      70% would put it at 148 in or about the same size as a MINI (146 in)

        • 6 Years Ago
        hm, Kudos with the math. Before reading your post I was on the same mind-set as everyone else, 90% didn't seem to much smaller. But when you look at it as the Ranger already is 90% of the F-150, it brings the F-100 idea more to light.

        My suggestion would be to make it the same size as the current Ranger in every dimension. Base engine will be a V4 or I4, then add the eco-boost V6 and an optional V8 and there ya go.
        • 6 Years Ago
        You're right 500, I realized that after I posted. However cars are also not boxes and it's hard to tell what they actually mean 9/10th size. It's not like this information is 100% set in stone anyways since it's talking about a 2012ish vehicle.
        • 6 Years Ago
        Sorry, but your math is incorrect. 90% of the length does not equal 90% of the size, because there are three dimensions to consider (length x width x height.) A theoretical truck 90% of the length of the F150 (assuming it's scaled down correspondingly) would be 0.9x0.9x0.9 = about 73% of the size, which is exactly what many commenters are calling for.

        Now back to the article, they state nearly 9/10 the SIZE of an F150, which means, assuming similar proportions, about 96.5% of the length. 0.965x0.965x0.965 = a little less than 90% of the size.

        If the article had stated 9/10 SCALE your math would be correct, but it did not.
      • 6 Years Ago
      9/10ths is incredibly stupid. Why not go Chevy Colorado size? Give it an engine that gets mid twenties combined mileage and I'll be first in line. Until then, I'll keep driving my hyundai, and put off that fishing boat purchase.
      • 6 Years Ago
      I agree, 9/10 is still too big. I'd love to replace my '95 Sonoma, since it has 204K miles on it, but I won't buy the outdated Ranger and everything else is bigger than I need. I guess I'll buy another set of tires and drive it for a few more years!
      • 6 Years Ago
      Dear Ford: There's a great market in small pickups. Update the friggen Ranger and screw the mid-size 9/10 scale crap. The ranger sells pretty decent and its old as hell, just update the drivetrains and interior and I'll buy one asap.

      The ranger 4 cyl. 5-speed already gets best best in class mpg, imagine what it would do with a newer 4 banger.
        • 6 Years Ago
        or a diesel Ranger! small, torque-y, efficient - exactly what a "small truck" should be!
        • 6 Years Ago
        I'd have no problem with a diesel option, but there should probably also be a lower initial cost option.

        But regardless, Ford, just update it!
      • 6 Years Ago
      If i were Ford (sadly i'm not) i would move forward with this F-100 idea, but at the same time i would make the Ranger smaller. Bring back the days of the old Toyota P/U. A truck with an engine bay just big enough for a V6.

      Or redesign the current Ranger as planned, especially considering the F-100 would be about the same size. Then also make a smaller Ranger and bring back the Courier name plate!
      • 6 Years Ago
      I regret selling my 93 Mazda B2200. Talk about a great little truck.
      • 6 Years Ago
      This is BS and I really don't see this being a good idea at all. it's kind of like the current grown up Nissan Frontier compared to the Titan. Both of them are almost the same size which makes it totally ridiculous. Now Ford thinks those of us that are looking for an updated Ranger, Tacoma, or the next small compact Pickup alternative are going to go crazy over this ..F-100??

      What kind of boneheads working at Ford can't understand "UPDATE THE FREAKIN' RANGER" It's not the right time, place, nor a smart financial decision to create a truck based on possibly the F150 designed 3-4 generations ago.

      Yet another stupid so called "bold moves" decision by Ford. Way to piss off your capital. If numbskulls can't in their right mind design a new Ranger then for heavens sake bring us the Ranger sold in Europe and everywhere else except here and/or the Mazda BT-50. I would gladly pay $25,000+ for one of those.


      I would even gladly purchase a newly updated USDM Ranger but again it looks like I will have to wait for either the Chinese or Indian companies to produce my ideal compact pickup truck. It's either that or i will just have to suck it up and shell out big bucks for a Tacoma.
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