Enter the Rumormill: Ford considering F-100 small pickup
As for what will happen to the Ranger if an F-100 is added to the line up, no one knows for sure. Believe it or not, but the Ranger still sells having moved 7,585 units in April and 29,182 year-to-date. Whether or not those numbers are high enough (or whether they're predominately sales to fleets) to keep it alive for much longer remains to be seen, but its presence in the market place satisfies a need for small, relatively fuel-efficient pickups. We don't see an F-100 filling that role, but rather competing with larger mid-size trucks that are predominantly powered by V6 and V8 engines. So we hope that Ford sees the value in a redesigned Ranger, even if the rumored F-100 comes to market.
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