• Apr 22, 2008
Click above for high-res gallery of the Beijing B40

The basic Jeep shape has essentially carried forward from World War II to the present day. It has also been replicated many times over by automakers scattered around the world, and variations on the theme continue to appear. The Chinese auto industry has never been shy about (ahem) "borrowing", and Beijing Automotive has come through with one of the "better" quasi-clones we've seen so far. The B40 is obviously Jeep Wrangler-inspired, but rather than ape the Jeep's signature front end, the B40 instead sports a more Land Rover-ish look (think LR2/Freelander 2). And you know what? It's actually kind of interesting to look at.

The interior is gussied up with contrast-stitched leather seats, a nav system, and a steering wheel that looks like it's been ripped from a modern Opel. The wheels are OEM Jeep knock-offs. One thing that jumps out at us is the door handles -- they're a flat style, similar to the ones Jeep used before switching to the circular push-button handles on the current JK Wranglers. We really like that old look better. Anyway, back to the B40 -- the only technical info Autoblog Chinese has is that it's powered by a gasoline engine. Offroad prowess is unknown, as is its production status, but at least we know what a Wrangler/Freelander love child might look like.

UPDATE: As has been pointed out in the comments, Beijing Auto is the current name of the automaker once known as the joint venture, Beijing Jeep. (Stands up, ready to catch javelins.) As such, this is in all likelihood derived from actual Wrangler mechanicals. As one commenter theorizes, if the nomenclature is related to the actual powertrain, this may well have the old 4.0L I6 underhood. You know -- the one you can't get in the USDM Wrangler anymore.


[Source: Autoblog Chinese]

All photos Copyright ©2008 Bin Chen / Weblogs, Inc.


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  • 37 Comments
      • 6 Years Ago
      nice job. a 21st century "gladiator"!
      • 6 Years Ago
      Is this a product of the Beijing Jeep JV? That is, I believe, the oldest Sino-Western JV, dating back to the AMC days (and the subject of a great book called, Beijing Jeep)
      • 6 Years Ago
      I AM REALLY BOTHERED BY THIS. WHEN ARE WE GOING TO WAKE UP!? IF CHINESE PRODUCTS COME TO AMERICA WE SHOULD REQUIRE THEM TO HAVE AN AMERICAN PARTNER LIKE THEY DO AND CHARGE EXACTLY THE SAME TARIFFS. THESE RIP-OFFS ARE A DIRECT THREAT TO EACH AND EVERY ONE OF OUR FAMILIES. LOOK AT OUR SHOE INDUSTRY. HOW MANY INDUSTRIES DO WE HAVE TO LOSE BEFORE WE SAY EHOUGH AND FIGHT BACK ON THE TERMS THE CHINESE LAY ON US. BTW, I'M NOT A RACIST OR ANYTHING LIKE THAT. I'M TIRED OF PLAYING FAIR AND GETTING HOSED IN THE BARGAIN.
      • 6 Years Ago
      It looks good.I like it better than the current Wrangler and if it has the 4.0L straight six,big thumbs up. Beijing Jeep has been building Jeeps under license for years.
      • 6 Years Ago
      It is sad when the mainstream automotive press starts complimenting copy cat cars as "one of the "better" quasi-clones we've seen so far." The press should disparage this type of artistic intillectual property theft for what it is, not provide a positive assessment of the design. It is only positive because it is a blatant high jack of what is good about two other manufacturer's vehicles (in this case the Jeep and Land Rover brands).
      • 6 Years Ago
      Knock-off or not, I like the styling better than the current Wrangler. I looks to be longer and maybe even a bit wider than the Wrangler. If it was sold in the States, and it passed all over safety guidelines - I'd buy one.
      • 6 Years Ago
      I laugh at the hatred spewd at the Chinese cars and the talk that they'll never be good. It sounds like what everyone said about the Japanese and S. Koreans not that long ago. Whats even funnier is the Chinese are advancing in their product much faster than the Japanese did seeing how most of these Chinese companies are less the 20 years old.

      About the truck, it looks good. This is what a modern Jeep SHOULD look like. Its not like the Jeep has any refinement or a leader in quality so this would be perfect because it flat out looks better.
      • 6 Years Ago
      Not bad, styling wise. If the grille actually had seven slots and you showed me this, I'd think it was a possible update. The rear borrows a lot from the FJCruiser (fat D-Pillar, tail-lights, bumpers). The hood-line is as much WJ as it is Rover-esque. Since it is Beijing Auto, Ill guess that it's the same company as what was once Beijing Jeep.
      The Buchshots are a nice touch. Are they made in China now?
      • 6 Years Ago
      Not to damn with faint praise, but not bad... especially if you can get past the recycled menagerie of design cues and the leather-covered yardstick used as a gearshift. Certainly one of the better-integrated designs, but perhaps that speaks to the overall simplicity of the vehicle.
      • 6 Years Ago
      Actually, the B40 isn't a bad looking vehicle. Is it a knock-off of the Jeep Wrangler? Of course it is. There's no discounting that.

      But if the Wrangler, as some of you have suggested, looked like the B40 then some of those folks might also say Jeep fouled up the design by making the Wrangler too much of a "cute ute."

      The B40 is what it is. Just another look-alike.
        • 6 Years Ago
        The Wrangler already is a "cute ute" since many are dirven by 20 something women going to the beach or mall.

        Didn't Barbie have a pink Jeep?
      • 6 Years Ago
      B40? I bet it has a 4.0L petrol/gas engine.
      • 6 Years Ago
      i really thought this had to be some sort of joke but i guess not ..... i cant believe they can get away with this over there
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