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VIDEO: The making of BMW's M3 "Revolution" ad
Click above to view video after the jump
If you haven't seen BMW's M3 "Revolution" ad, then you need to do that right now. For those of you who have seen it, no doubt you were wondering how they created such stunning video without the use of CGI. Fortunately, additional cameras were on hand to film some 'behind the scenes' footage, as well as interviews with those responsible for capturing the innermost workings of the BMW M3 V8. A total of six engines were disassembled for the making of the commercial, and miniature HD cameras shooting at 4,000 frames per second were used to ensure that the internal combustion could be seen in high resolution and slow motion. The video can be seen after the jump.
[Source: YouTube via zercustoms.com]
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Reader Comments (Page 1 of 1)
Torrent 7:12PM (4/15/2008)
That was a great commercial. Makes me wanna buy one. Although. I. Won't...
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Irfan 7:54PM (4/15/2008)
that wasnt after the jump, that was a link
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Irfan 7:54PM (4/15/2008)
the link doesnt work either
JD 7:59PM (4/15/2008)
The link does work. You click the word "Read".
Irfan 10:40PM (4/15/2008)
i was referring to the "after the jump." hyperlink
mole 8:22PM (4/15/2008)
cool..they really made it run..
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Sam 9:49PM (4/15/2008)
A total of six engines were disassembled for the making of the commercial, and miniature HD cameras shooting at 4,000 frames per second
Thats today.
They had three complete engines; The completed spot was filmed at 10,000 frames-per-second
That was for the commercial.
Way to have continuity, autoblog.
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3seriesisking 11:17PM (4/15/2008)
Again, really great commercial. Props to Autoblog for posting this follow up, really interesting.
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YouFaceTheTick 2:05AM (4/16/2008)
The ad looks like a commercial for a shower head. My wife laughed when we saw the M3 as we'd just seen one last weekend at the dealer and she thought it beyond boring in person.
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3seriesisking 9:04AM (4/16/2008)
Beyond boring? The 414 hp M3 beyond boring?
YouFaceTheTick 11:34AM (4/16/2008)
Yes, it's a banal car. Why is it people cite hp as a sign something is fun? Have you driven an e9x BMW? I've had mine on the autobahn at 140+ mph, driven it through side roads on the alps at hyper-legal speeds...it's a boring car. The chassis is so refined there's no excitement in the big, bland e9x.
3seriesisking 12:16PM (4/16/2008)
Having driven the new M3 and being an owner of a E90 coupe I'll have to disagree in that either are in any way boring. My 335i is probably the best all around car I have ever been in and the M3 beast I got behind the wheel of a couple of weeks ago was a whole lot of fun to drive as practically all BMW's are. So to call a car that is actually fun to drive boring in this day in age seems to me a contradiction. Perhaps we just see things a different way.
Matt 12:43PM (4/16/2008)
There's nothing wrong with the new M3, except for its styling, which makes me cringe. The commercial is boring, and the "making of" with the producer sitting there with his legs crossed like he's on "The View" is self-indulgent and trite. I'd love to know how they cloaked the piston, because I sure don't see one in the video.
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