• Apr 3, 2008
Click above to view the rest of these crazy Swedish exterior designs

Looking at the pictures above and in our gallery below, you may think that Volvo has either totally lost it or forgot that April Fools Day is on the first of the month. But we're assured this is real and even visited Volvo's official Swedish media site for verification. Beginning on April 7th, Volvo C30 owners in Sweden can completely change the character of their car by ordering one of 20 different nonpermanent films that safely adhere to the exterior of their hatches. The designs are outlandish to say the least and include everything from mock woodie panels to zebra stripes to pink camo to gay pride colors (probably an unintended association for that last one, but it works). The film, which in some cases appears to cover every exterior surface, is guaranteed not to hurt the paint, but actually protect it for up to two years when it's time to replace the film. It is an investment though at the equivalent of $3,130 USD, which is probably more than what it would cost to have the car custom painted with any of these designs. But then it couldn't be removed when you wise up and realize your car looks absolutely ridiculous.


[Source: Volvo via CarScoop]


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  • 18 Comments
      • 6 Years Ago
      Go ahead, key my ride.
      • 6 Years Ago
      The C30 must have far, far more of a cult following in Sweden than I realized. Either that, or this is just an extremely silly idea.
      • 6 Years Ago
      Why can't these cost $500? Thats pretty reasonable and would make people more likely to buy one. People who buy a $28,000 probably couldn't justify or afford spending over 3 grand for a sticker.
      • 6 Years Ago
      Maybe it's just me, but I don't think the typical person who'd want to wrap a car in off-the-wall designs is going to be buying a Volvo C30 in the first place. A Scion maybe, but Volvo?
      • 6 Years Ago
      Sigh...as a gay man, I really wish we got to vote on that whole rainbow look...
      • 6 Years Ago
      You said gay. Now you'll get sued. Jay Leno avoided one by apologising.
      • 6 Years Ago
      Ooh, I like the rainbow one, it's cute.

      I'll have to get my EX-Husband one.
      • 6 Years Ago
      make sure your volvo wasn't damaged on route and reshot with paint at the port! car wraps work fine with properly treated factory paint but aftermarket/collision repair, not so much.

      i wrapped my brand new audi for a company promo and when it came to take the film off, it took off some clear coat from one panel. after some researching, turns out my car was repainted at the port, but audi of america denied my claim saying i shouldn't have wrapped the car. thankfully the fine folks at 3M who made the film stepped up and covered the cost. now 3M has a wrap customer for life. and audi of america and their crap customer service can go fornicate themselves.
        • 6 Years Ago
        So you chose to F#@& up your car and expect Audi to pay for it? Nice.
        • 6 Years Ago
        factory paint stands up to something like a car wrap. the rest of the car was fine. only the repainted panel on my car had problems.

        what's F#@&ed up (as you put it) is spending $75,000 for a brand new car and then finding out after you bought it that part of it was repainted. and then having the mfg first denying that it was, then admiting to it but saying the decal caused the damage when it was obviously apparent that is was their hack paint job at their port.

        my point being, these wraps are great and work well so long as you have factory paint. that is all. carry on.

      • 6 Years Ago
      John,
      i find your comment on the 'gay pride color' (probably an unintended association...) offensive. I cant say whether you are trying to be witty or are being bigoted but it seems to me that you are implying that obviously no car maker in their right mind would target 'gay' buyers or 'gay friendly' drivers.
      I am not flaming you but i am curious as to why you felt the need to make a remark about gays vs any other of the many diverse groups that make up your readership.
      Perhaps, it is an unintended association?

      JP
      • 6 Years Ago
      If anyone has seen it, some custom shop did a gray camo job on a C30 that looked hot! If they offered that I might even consider it....probably not for $3000 though.
      • 6 Years Ago
      I'm confused. Wasn't April Fools Day two days ago??? I refuse to believe that cloud pattern is for real. Like somebody else said, on a Scion, maybe - but on a Volvo??
      • 6 Years Ago
      I vote for the C30 Pride edition. The clouds one makes me think of toilet paper commericals.
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