
Following yesterday's news that longtime Mercedes design chief Professor Peter Pfeiffer – known as "the three Ps of automotive design" (but that's only to us here at Autoblog) – was stepping down, Mercedes-Benz has today confirmed the appointment of Gorden Wagener as his replacement. The appropriately-named designer (who bears no known relation to GM chief Rick Wagoner) will take Pfeiffer's place when he steps down after four years with the company in the middle of this year.
On the surface of things, it would seem that changing design directors for the first time in 30 years could mean a drastic shake-up in the styling of new Mercedes models, however Wagener's experience with the company suggests otherwise. He's been with Mercedes for over ten years now, working his way up from head of exterior and interior styling to director of advanced design, heading both the Mercedes design studios in California and Japan, and most recently as head of Strategic Advanced Design. In 2002 alone, Wagener oversaw the designs of the A, B, C, E, CLK and CLS-Classes, comprising the bulk of the Mercedes passenger car range. But if you want an idea of the direction in which Wagener might like to take the company's design, look no further than the F 700 concept, which Wagener and his team unveiled last fall. We'll be watching you, Gorden.
[Source: Mercedes-Benz]
PRESS RELEASE:
Gorden Wagener to become New Head of Design at Mercedes-Benz
Stuttgart, Mar 26, 2008
From mid-2008 onwards, Gorden Wagener is to head the globally active design division of Mercedes-Benz. The diploma'ed designer, aged 39, is to succeed Professor Peter Pfeiffer, who will be retiring after forty years of service with the company. Currently, Gorden Wagener heads the Strategic Advanced Design department and as such acts as director of the Mercedes design studios in California and Japan.
"Gorden Wagener will continue the successful work of Professor Peter Pfeiffer. He was involved to a considerable degree in developing the design of the passenger car models currently on the market, and will lead the Mercedes design into the future with his new and creative ideas", said Dr. Thomas Weber, member of the Daimler Board of Management.
Gorden Wagener has worked for Mercedes-Benz since 1997. As head of the Advanced Design department, Wagener is among the pioneers within the Stuttgartautomotive brand who develop future vehicle concepts and work towards the realisation of new design strategies. Wagener and his team showcased their ideas for the premium automobile of the future with their much-noted research vehicle F 700, which was presented by Mercedes-Benz in the fall of 2007.
The incumbent Mercedes Head of Design studied Industrial Design at the University of Essen in Germany and later focussed on Transportation Design at the Royal College of Art in London. He began his career as Exterior Designer in 1995, and joined Mercedes-Benz in Sindelfingen two years later. In 1999, he became head of the Exterior / Interior Styling department, designing the models of the GL-, M- and R-Class with his team. In 2002, Wagener was responsible for the design of the models making up the A-, B-, C-, E-, CLK- and CLS-Class. Since 2006, the diploma'ed designer has been directing the Advanced Design department and acted as director of the Mercedes design studios in California and Japan. He was appointed as head of Strategic Advanced Design in 2007. Gorden Wagener was born on September 3rd, 1968 in Essen.













Reader Comments (Page 1 of 1)
naggs @ Mar 27th 2008 11:55AM
so maybe MB won't be ugly as sin any more
FSM @ Mar 27th 2008 12:03PM
looks like a tool
The Other Bob @ Mar 27th 2008 2:49PM
That's funny, I was just thinking: "cheeseball"
Soccer Mom @ Mar 27th 2008 12:05PM
Let's hope he continues the 100-year-long trend of design superiority.
Chaz @ Mar 27th 2008 9:37PM
I'd say an Alfa's better looking, a Honda's better engineered, and just about anything is more reliable. MB hasn't been "superior" for some time, unless you're talking about the hundred years from 1886-1986. I'll give you that one.
User @ Mar 27th 2008 12:08PM
It's clear that he has been the one to oversea Mercedes most significant design progresses including the C class and the CLS. He's also seen their more classic designs like the CLK and the E class.
It's safe to say that Mercedes Benz will be fine under this guy's command. It's scary, though, given that one of the biggest things Mercedes has going for them is their branding and design. (They aren't known for Lexus-like luxury or BMW-type performance, and if you sit in one after test driving a BMW or sitting in a Lexus you'll notice that from the start.)
StickShift @ Mar 27th 2008 12:09PM
did you mean "when he steps down after forty years"?
Disgruntled Goat @ Mar 27th 2008 1:08PM
Is that a photochop? Looks like you pasted some gigantic head on the body of a small boy.
Justin @ Mar 27th 2008 1:13PM
I thought so too!
The more I look at it the more I think the guy just might have a freakishly large head.
And given his job...rightly so.
drunkenpublicness @ Mar 27th 2008 1:10PM
It's interesting that after the lambasting Mercedes took over the F700 unveil @ Geneva, they would still keep Mr. Wagoner on the short list for the catbird seat. Seen in person, the F700 was considered by many the worst design @ last years Geneva show (apart from the so-called tech. it was showcasing). I'm mean it was really bad.
Todd @ Mar 27th 2008 2:04PM
It's ok I think MB just has Bangle envy.
Maestro1 @ Mar 27th 2008 1:25PM
If they design them like they did the new C-Class, bring it on!
If they design any car like the F700...then Mercedes will have a BIG problem.
cellularcoffee @ Mar 27th 2008 4:09PM
Among the current MB lineup, only the S-class is the beauty in my eyes. It is also worrying that the S-class is not in his portfolio: "A, B, C, E, CLK and CLS-Classes"
r33 @ Mar 30th 2008 5:33PM
i read the post then i see the pic and...
WOW THAT DUDE HAVE A BIG HEAD!