Filed under: Concept Cars, Detroit Auto Show, SUVs, Crossovers/CUVs, Honda
Crash Landing: 2009 Honda Pilot design deemed boring
click above to view more high-res pics of the Honda Pilot Prototype
We were there when Honda trotted out its Pilot Prototype in Detroit, and our snoozy first impression is apparently what the public at large is feeling, too. Sales of the current Pilot have dropped off by nearly 25 percent, so Honda's feeling the pressure with this redesign. It doesn't bode well, then, that the Pilot's new duds leave the buying public unmoved. CNW Research polled several hundred drivers from LA, Chicago and Detroit, and many respondents found the 2009 Pilot a yawn to behold. Nothing about the newly-squared off exterior struck a chord, which is unusual for a new design. Usually, something distinctive garners attention, but the exterior design only earned a 7.5 point score on CNW's 12-point scale, off at least a point and a half from what most new vehicles do. We found the Pilot's freshening a little boring, but mainly the headlights leave us very unnerved, like trying to stare down a bird of prey.
[Source: Inside Line]
Reader Comments (Page 1 of 3)
icu812ru469 8:30AM (1/29/2008)
Honda boardroom in 2006:
Chairman - Okay designers, our sales are dropping and design has been hohum and boring. What do we do with the square design?
Designers - Uh, let's make it even more square and boring?
Chairman - DO IT !!!!
Reply
TwinTurbo3000GT 9:10AM (1/29/2008)
the squareness isnt the problem. There are plenty of cars out today that prove that. The problem is all the little details and such. it has no stand out features, no defining characteristics. It may be brand new, but it looks 10 years old already.
Menice 8:38AM (1/29/2008)
not a fan but it's not that bad. the front has some style the rest is typical honda.. conservative, non threatening, they are the 'hi i'm sensable and practical' cars
thats kind of who honda is.. at least my impressions.
i think that poll would have worked if you subbed in almost any honda member of the fleet. even the accord's kind of flashy, but i could also see some people calling it boring.
Reply
geo.stewart 8:38AM (1/29/2008)
Honda boredroom...
its not enough of a change to call it evolutionary. other than stealing the back hatch design from the pathfinder (the little dents at the taillights) and coming up with a bizarro front end, there is nothing here to note.
what a waste of energy
If that is truly the new interior, then that's sweet but I'm guessing that center console is just showroom.
Reply
geo.stewart 8:39AM (1/29/2008)
its not that its bad, its that it doesnt inspire any kind of reaction from the crowd. For what is supposed to be a refresh, its not really.
Reply
john riley 8:46AM (1/29/2008)
The Honda CR-V has the ugliest nose on the planet, but it does not seem to have hurt sales. I think buyers of this thing will be conservative and will not mind conservative styling.
Reply
john riley 8:50AM (1/29/2008)
OTOH points made elsewhere about Honda not having a more car-like crossover like the Edge and upcoming Toyota Venza are well taken.
Tim 8:47AM (1/29/2008)
The thing that always makes me laugh is how automakers like to show these "prototypes" of upcoming vehicles, when anyone that has any knowledge of cars can see that there's nothing prototypical about them, other than some funky headlights or wild interior colors. You can see it in the details. The level of finish of the trim, or the fact that the door inners are stamped rather than hand formed. You don't make tooling to produce sheetmetal unless the design is released for production.
The thing that has Honda worried is that the Pilot they showed is not some styling exercise, that is the production car. I'm sure the headlights will change a bit, and the seats won't be covered in contrasting leather, this is Honda after all, but most of what you see is what will be rolling off of the assembly line in the near future.
Reply
John R 8:47AM (1/29/2008)
From that front facia alone I can think of a lot of adjectives, but boring wouldn't be one of them...
Reply
Jared 9:27AM (1/29/2008)
I agree. I call it freakin' ugly. Then there's the interior with the transmission lever sticking out of the dash, amidst a sea of beige plastic. It's even uglier than the new Accord, and that takes some doing.
djhamel2 8:50AM (1/29/2008)
Yeah, the exterior is a snoozefest, but I like the interior quite a bit. I do hope they keep the blue leather seats for production...it's nice to have a choice other than black or tan, and that shade offsets well with the rest of the interior.
Reply
mctwist16 9:12AM (1/29/2008)
She blinds everybody with her super high beams,
She's a squirrel crushing, deer smacking, driving machine!
Canyonero!-oh woah, Canyonero!
Reply
psarhjinian 9:32AM (1/29/2008)
I wouldn't have said boring--at least no more boring than anything else in this segment--but I would say "ugly detailing". But this is Honda: everything after the 7G Civic has been an exercise in "make the perfect car, then whack it with the weird stick".
The problem with the Pilot is the same one that a lot of the 7-Seat SUV/Crossovers are going to run into: the market for cars like these are going to go away as gas prices go up and the SUV fad dies down. It's very hard for a supposedly practical consumer to walk into a Honda showroom and pick the cramped, yet thirstier Pilot over the Oddyssey.
Reply
71cuda 9:39AM (1/29/2008)
You'd think that, but there are a bunch of people who will not, no way, buy a minivan, ever.
Moe 9:52AM (1/29/2008)
I don't thin it's that bad tbh. It has a hint of Escalade at the back, which certainly isn't a bad thing. It's just that front-end that's absolutely hideous. I'm guessing Honda's thinking here is that people who want something a bit more stylish will either step-up to one of the Acura branded SUVs, or down to the CRV (which really is rather impressive looking IMO).
Reply
voodoobru 10:05AM (1/29/2008)
hopefully honda will pass on some of those savings to the customer from the money they withheld from the design team.
Reply
Joshua 10:07AM (1/29/2008)
i think the front end looks awesome, although the rest of the body kind of reminds me of a chevy uplander but with beefier pillars.
Reply
Martman 10:43AM (1/29/2008)
I like it, I do like the interior. That front end may not be what shows up at the dealer, it may be refined a little for production. People will buy it just because it is a Honda.
It looks bigger that the last generation Pilot, does that mean it will burn more Gas!!!!Honda is getting further away from its roots of building small fuel efficent cars.
Reply
psarhjinian 11:27AM (1/29/2008)
I wouldn't say that they're getting away from it. The real-world mileage of their bread-and-butter cars (Cvic, Accord) are quite good, especially for their size and performance.
The problem is that Honda is a small company, and they really don't have the resources to hit all the targets. It refreshing to see that they get the ones that matter right, but you can see that, occasionally, they flub things like design, marketing, or, heck most of Acura's product planning.
Jason 10:44AM (1/29/2008)
The whole outside is just ... boring. The current model looks much better IMHO. This new model is bland, bland, bland. The side cargo window looks very small and inset compared to the current model, which makes the whole vehicle look smaller and more cramped.
I also don't like how the sides front and rear bumpers are blended with the quarter panels. I know they're going for more of a crossover look, vs SUV look, but personally I much prefer the styling of the current model's wrap-around bumper ends, along with the matching bulge along the lower half of the doors.
Reply